How to Brief Executives on AI’s Impact to Search: A Practical Guide for SEO Leaders
Posted: December 24, 2025The rapid rise of AI-driven search summaries is changing how users find information and how businesses measure SEO success. As Nick LeRoy recently explained on Search Engine Land, “Now is exactly the time to lean… Read More
Why Ad Approval Does Not Shield Advertisers from Legal Liability
Posted: December 23, 2025Why Ad Approval Does Not Shield Advertisers from Legal Liability The recent Search Engine Land piece by Ameet Khabra, “Why ad approval is not legal protection” (Dec 23, 2025), outlines a critical risk advertisers often… Read More
Image SEO for Multimodal AI — Optimizing Images for the Machine Gaze
Posted: December 22, 2025Image SEO for Multimodal AI — Optimizing Images for the Machine Gaze The rise of multimodal AI—systems that analyze images alongside text—means images are now central signals for search engines. Search Engine Land recently explored… Read More
How to Build Search Visibility Before Demand Exists: A Practical Guide
Posted: December 22, 2025How to Build Search Visibility Before Demand Exists: A Practical Guide Building search visibility before demand arises requires rethinking traditional SEO playbooks and acting earlier in the discovery cycle. This post expands on the ideas… Read More
How Microsoft’s Asset-Level Editorial Review Keeps Compliant Ad Components Running
Posted: December 19, 2025How Microsoft’s Asset-Level Editorial Review Keeps Compliant Ad Components Running Microsoft Advertising has launched asset-level editorial review, a change that evaluates individual ad components—headlines, descriptions, images—separately instead of rejecting or approving entire ads as a… Read More
Google Eases Pharmaceutical Ad Rules for AdMob Authorized Buyers — What Advertisers Need to Know
Posted: December 19, 2025Google Eases Pharmaceutical Ad Rules for AdMob Authorized Buyers — What Advertisers Need to Know Google is updating its pharmaceutical advertising rules for AdMob Authorized Buyers effective January 2026. The change will allow prescription drug… Read More
Google Sues SerpApi: What It Means for SERP Data and SEO Tools
Posted: December 19, 2025Google Sues SerpApi: What It Means for SERP Data and SEO Tools Google has filed suit against SerpApi, a provider of real-time search result APIs, accusing the company of bypassing protections to scrape, harvest, and… Read More
How duplicate content can hurt your visibility in AI search (Bing)
Posted: December 19, 2025How duplicate content can hurt your visibility in AI search (Bing) Microsoft’s team has warned that duplicate or near-duplicate pages can reduce a site’s visibility in AI-powered search results. As reported by Barry Schwartz at… Read More
Designing Customer Journeys for People and AI Agents: A Dual Approach to Engagement
Posted: December 19, 2025Designing Customer Journeys for People and AI Agents: A Dual Approach to Engagement Customer interactions with brands are evolving as AI agents increasingly influence decision-making. Erik Yeh highlights that “Agents are not just another channel…. Read More
Managing Google’s Broad Match with Smart Bidding: Controls and Implementation Guide
Posted: December 19, 2025Google’s decision to make broad match the default for new Search campaigns in July 2024 changed how advertisers should approach keyword targeting. Broad match now operates as part of a larger optimization system — most… Read More
EU Antitrust Probe into Google’s Use of Publisher Content: Implications for SEO and Content Rights
Posted: December 19, 2025EU Antitrust Probe into Google’s Use of Publisher Content: Implications for SEO and Content Rights The European Union has initiated an antitrust investigation into Google’s practice of using publisher content to create AI-powered Overviews. This… Read More
From SEO to GEO: How Marketing Leaders Stay Visible in AI-Driven Search
Posted: December 19, 2025From SEO to GEO: How Marketing Leaders Stay Visible in AI-Driven Search The rise of AI-generated answers is reshaping how people find and consume information online. Search Engine Land’s sponsored article by Contentful highlights an… Read More
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