Company updates as well as prominent industry news.
Google’s Phone Number Verification Requirement for Message Assets in Ads Google has introduced a policy requiring phone number verification for message assets in ads, changing how advertisers manage direct messaging within Google Ads. This update… Read More
Google to Ban Ads for Pill Presses and Related Equipment Google has updated its advertising policies to ban ads promoting pill presses and related equipment, a move aimed at combating the illegal manufacture of counterfeit… Read More
Auditing Google Ads Performance Max Campaigns: Strategies for 2025 Auditing Google Ads Performance Max campaigns requires a methodical approach due to the campaign type’s reliance on automation and machine learning across multiple Google channels. The… Read More
Banned Terms on Amazon and Keywords That Can Trigger Listing Flags Amazon enforces strict policies on product listings, including restrictions on keywords used in titles, descriptions, and backend search terms. These rules aim to prevent… Read More
Microsoft’s Shift Away from Target CPA and ROAS Bidding Microsoft has announced the retirement of Target CPA (Cost Per Acquisition) and Target ROAS (Return on Ad Spend) bidding strategies for new ad campaigns. This change… Read More
Cloudflare’s Pay-Per-Crawl Initiative: Changing AI Web Crawling Access Cloudflare’s pay-per-crawl initiative blocks AI crawlers from accessing websites by default unless a fee is paid. This shift gives webmasters greater control over their content, addressing concerns… Read More
Google Ads Rolls Out Built-In Video Analytics to Enhance Video Campaign Performance In 2025, Google Ads launched a new built-in video analytics feature designed to empower advertisers with detailed insights into their video ad campaigns…. Read More
Understanding the Google June 2025 Core Update: What SEO Professionals Need to Know Google’s June 2025 Core Update introduces significant changes in how search rankings are determined. It refines Google’s evaluation of content quality and… Read More
Google’s Token Auction System and Real-Time AI-Generated Ads Google has introduced a token auction system that uses large language models (LLMs) to generate ads in real time, transforming digital advertising. Instead of bidding on entire… Read More
Understanding Google’s Search Console Insights Report Google’s Search Console Insights report combines data from Google Search Console and Google Analytics into a single dashboard, offering a clear view of how users discover and engage with… Read More
Free Tools for PPC Campaign Management: Maximizing Impact Without Expense Managing pay-per-click (PPC) campaigns requires strategic insight and practical tools to handle tasks such as keyword research, ad creation, bid management, analytics, and competitor analysis…. Read More
The Role of Links in SEO with AI-Driven Search in 2025 As AI reshapes how search engines interpret and rank content, links remain a significant factor in SEO. While AI algorithms now analyze user intent,… Read More
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