Google to Enforce Phone Number Verification for Message Assets in Ads

Google to Enforce Phone Number Verification for Message Assets in Ads

Posted: July 1, 2025

Google’s Phone Number Verification Requirement for Message Assets in Ads Google has introduced a policy requiring phone number verification for message assets in ads, changing how advertisers manage direct messaging within Google Ads. This update… Read More

Google to Ban Ads for Pill Presses and Related Equipment

Google to Ban Ads for Pill Presses and Related Equipment: What Advertisers Need to Know

Posted: July 1, 2025

Google to Ban Ads for Pill Presses and Related Equipment Google has updated its advertising policies to ban ads promoting pill presses and related equipment, a move aimed at combating the illegal manufacture of counterfeit… Read More

Auditing the Performance Max Black Box: A Strategic Approach

Auditing Google Ads Performance Max Campaigns: Strategies for 2025

Posted: July 1, 2025

Auditing Google Ads Performance Max Campaigns: Strategies for 2025 Auditing Google Ads Performance Max campaigns requires a methodical approach due to the campaign type’s reliance on automation and machine learning across multiple Google channels. The… Read More

Banned Terms on Amazon and Keywords That Can Trigger Listing Flags

Banned Terms on Amazon and Keywords That Can Trigger Listing Flags

Posted: July 1, 2025

Banned Terms on Amazon and Keywords That Can Trigger Listing Flags Amazon enforces strict policies on product listings, including restrictions on keywords used in titles, descriptions, and backend search terms. These rules aim to prevent… Read More

Microsoft to Retire Target CPA and ROAS Bidding for New Ad Campaigns

Microsoft to Retire Target CPA and ROAS Bidding for New Ad Campaigns: What Advertisers Need to Know

Posted: July 1, 2025

Microsoft’s Shift Away from Target CPA and ROAS Bidding Microsoft has announced the retirement of Target CPA (Cost Per Acquisition) and Target ROAS (Return on Ad Spend) bidding strategies for new ad campaigns. This change… Read More

Cloudflare to Block AI Crawlers by Default with New Pay-Per-Crawl Initiative

Cloudflare to Block AI Crawlers by Default with New Pay-Per-Crawl Initiative

Posted: July 1, 2025

Cloudflare’s Pay-Per-Crawl Initiative: Changing AI Web Crawling Access Cloudflare’s pay-per-crawl initiative blocks AI crawlers from accessing websites by default unless a fee is paid. This shift gives webmasters greater control over their content, addressing concerns… Read More

Google Ads Rolls Out Built-In Video Analytics

Google Ads Rolls Out Built-In Video Analytics to Enhance Video Campaign Performance

Posted: June 30, 2025

Google Ads Rolls Out Built-In Video Analytics to Enhance Video Campaign Performance In 2025, Google Ads launched a new built-in video analytics feature designed to empower advertisers with detailed insights into their video ad campaigns…. Read More

Google June 2025 Core Update Rolling Out Now

Understanding the Google June 2025 Core Update: What SEO Professionals Need to Know

Posted: June 30, 2025

Understanding the Google June 2025 Core Update: What SEO Professionals Need to Know Google’s June 2025 Core Update introduces significant changes in how search rankings are determined. It refines Google’s evaluation of content quality and… Read More

Google Token Auction and LLMs Writing Ads in Real Time

Google Token Auction and Large Language Models Writing Ads in Real Time

Posted: June 30, 2025

Google’s Token Auction System and Real-Time AI-Generated Ads Google has introduced a token auction system that uses large language models (LLMs) to generate ads in real time, transforming digital advertising. Instead of bidding on entire… Read More

Google Releases New Search Console Insights Report

Google Releases New Search Console Insights Report: A Unified View for Content Performance and SEO

Posted: June 30, 2025

Understanding Google’s Search Console Insights Report Google’s Search Console Insights report combines data from Google Search Console and Google Analytics into a single dashboard, offering a clear view of how users discover and engage with… Read More

Free Tools for PPC Campaign Management

Free Tools for PPC Campaign Management: Maximizing Impact Without Expense

Posted: June 30, 2025

Free Tools for PPC Campaign Management: Maximizing Impact Without Expense Managing pay-per-click (PPC) campaigns requires strategic insight and practical tools to handle tasks such as keyword research, ad creation, bid management, analytics, and competitor analysis…. Read More

AI Search: Links Still Matter, SEO Survey

AI Search: Links Still Matter, SEO Survey

Posted: June 27, 2025

The Role of Links in SEO with AI-Driven Search in 2025 As AI reshapes how search engines interpret and rank content, links remain a significant factor in SEO. While AI algorithms now analyze user intent,… Read More

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