Marketing: The Misunderstood Middle Child of the Business World
Posted: May 3, 2024Author: Al Moses, Digital Marketing Specialist As a middle child, I’ve always resonated with the role of the perennial mediator—adaptable, independent, creative, and resilient. These qualities aren’t just the survival tools of someone sandwiched between… Read More
Competitive Intelligence In SEO Part 2: Gathering Your Intel, Using Your Intel, & The Turbulent Caveats
Posted: January 23, 2024Author: Heidi Schmidt, Digital Marketing Specialist In part 1 of this series, Competitive Intelligence Factors & Importance, we addressed some of the elements that Google considers when ranking pages and why website optimizers should pay… Read More
Competitive Intelligence In SEO Part 1: The Factors & Importance
Posted: January 19, 2024Author: Heidi Schmidt, Digital Marketing Specialist Competitive intelligence is one of the most important aspects of search engine optimization. Relying on Google’s public-facing comments and press releases to determine what factors to consider when optimizing… Read More
How to Get the Benefits of Discontinued Local Ads From Google’s New Performance Max Ads
Posted: January 9, 2023Author: Heidi Schmidt, Digital Marketing Specialist Performance Max ads were officially available for use in November of 2021, but were rolled out as forced “upgrades” to Local campaign advertisers [and Smart Shopping advertisers] in Q3… Read More
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