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SEO

Google Ads API v18 Sunset and Migration

Google Ads API v18 Sunset: What Advertisers and Developers Need to Know About Migration

Posted: July 11, 2025

Sunset of Google Ads API v18 and Its Impact Google Ads API v18 is being discontinued, with a clear timeline set for ending support. Continuing to use v18 after this deadline will result in loss… Read More

Web Traffic Vanity Metric

The Allure and Limitations of Web Traffic as a Vanity Metric

Posted: July 11, 2025

The Allure and Limitations of Web Traffic as a Vanity Metric Web traffic has long been a favored indicator for publishers and marketers to gauge digital success. However, relying heavily on this metric can create… Read More

Phrase match losing ground to broad match in Google Ads

The Shift from Phrase Match to Broad Match in Google Ads: What Advertisers Need to Know

Posted: July 11, 2025

The Shift from Phrase Match to Broad Match in Google Ads: What Advertisers Need to Know Google Ads is experiencing a notable change in keyword strategies, with phrase match keywords losing ground to broad match…. Read More

What Generative Search Means For Brand Visibility And What CMOs Are Doing About It

What Generative Search Means For Brand Visibility And What CMOs Are Doing About It

Posted: July 10, 2025

Generative Search and Brand Visibility in 2025 Generative search is transforming how brands connect with audiences by shifting from traditional keyword matching to AI-powered, conversational interactions that anticipate user intent with greater nuance. Consumers expect… Read More

Google Gemini: Most Trusted LLM for PPC Strategy

Google Gemini: Most Trusted LLM for PPC Strategy

Posted: July 10, 2025

Google Gemini: A Trusted Large Language Model for PPC Strategy Google Gemini has established itself as a leading large language model (LLM) designed specifically for pay-per-click (PPC) advertising. Its advanced targeting capabilities analyze vast amounts… Read More

Cloudflare Pay-Per-Crawl SEO and Geo-Targeting Features

Cloudflare’s Pay-Per-Crawl SEO and Geo-Targeting Features: Optimizing Crawl Budgets and Localized Content Delivery

Posted: July 10, 2025

Cloudflare’s Pay-Per-Crawl SEO and Geo-Targeting Features Cloudflare has introduced pay-per-crawl SEO and geo-targeting tools that give website owners greater control over how their sites are indexed and served across regions. These features allow users to… Read More

PPC Trends for the Second Half of 2025

PPC Trends for the Second Half of 2025: What Advertisers Need to Know

Posted: July 10, 2025

PPC Trends Shaping the Second Half of 2025 The second half of 2025 will bring notable shifts in pay-per-click (PPC) strategies. Automation is advancing, enabling campaigns to optimize in real time with less manual input…. Read More

The new marketing war is for memory

The new marketing war is for memory

Posted: July 10, 2025

The New Marketing Focus: Memory The marketing landscape is shifting from seeking attention or engagement to securing a lasting place in consumer memory. Brands increasingly recognize that creating enduring impressions shapes how consumers recall and… Read More

Think You Know How Your Google Ads Campaigns Are Performing? Think Again

Think You Know How Your Google Ads Campaigns Are Performing? Think Again

Posted: July 10, 2025

Navigating Google Ads Campaigns in 2025 Google Ads campaigns in 2025 require advertisers to manage evolving features and complex performance metrics to achieve meaningful results. Enhanced Performance Max capabilities have changed campaign management, demanding a… Read More

Google Ads API Sunset of Ad Sharing Feature

Google Ads API to Sunset Ad Sharing Feature: What Advertisers and Developers Need to Know

Posted: July 9, 2025

Sunset of Google Ads API’s Ad Sharing Feature Google has announced the retirement of the ad sharing feature within the Google Ads API, affecting advertisers and developers who used it to manage campaigns across multiple… Read More

Google Auto-Upgrades Video Action Campaigns to Demand Gen Campaigns

Google Auto-Upgrades Video Action Campaigns to Demand Gen Campaigns: What Advertisers Need to Know

Posted: July 9, 2025

Google’s Shift from Video Action Campaigns to Demand Gen Campaigns: What Advertisers Need to Know Google is automatically upgrading Video Action Campaigns to Demand Gen campaigns, a change that began in mid-2023 and is expected… Read More

3 ways to make sense of YouTube's messy attribution

3 ways to make sense of YouTube’s messy attribution

Posted: July 9, 2025

YouTube Attribution Challenges in 2025 YouTube attribution remains complex due to the platform’s non-linear user behavior and limited data transparency. Viewers often engage with content across multiple devices—mobile phones, desktops, connected TVs—and return through different… Read More

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