Competitive Intelligence In SEO Part 2: Gathering Your Intel, Using Your Intel, & The Turbulent Caveats
Posted: January 23, 2024Author: Heidi Schmidt, Digital Marketing Specialist In part 1 of this series, Competitive Intelligence Factors & Importance, we addressed some of the elements that Google considers when ranking pages and why website optimizers should pay… Read More
Competitive Intelligence In SEO Part 1: The Factors & Importance
Posted: January 19, 2024Author: Heidi Schmidt, Digital Marketing Specialist Competitive intelligence is one of the most important aspects of search engine optimization. Relying on Google’s public-facing comments and press releases to determine what factors to consider when optimizing… Read More
How to Get the Benefits of Discontinued Local Ads From Google’s New Performance Max Ads
Posted: January 9, 2023Author: Heidi Schmidt, Digital Marketing Specialist Performance Max ads were officially available for use in November of 2021, but were rolled out as forced “upgrades” to Local campaign advertisers [and Smart Shopping advertisers] in Q3… Read More
2021 Digital Marketing SEO Recap
Posted: December 30, 2021A Busy Year In SEO This past year in SEO was about as up and down as it was in real life. We saw several major changes in Google relating to local listing, ecommerce, links,… Read More
Franchise Location Website Solutions
Posted: May 3, 2021Introducing Our New Franchise Location Website Solution There are some unique challenges that franchises face that have a lot of locations. They need better tooling to manage their location pages and a way to improve… Read More
Local Algorithm Changes – Bedlam November 2019
Posted: December 4, 2019Google Bedlam Local Update (Nov 2019) November 2019 had a big impact on local rankings in Google. So much so that the ranking change was called “Bedlam” because, well, for many people it produced uproar… Read More
Google Updates Nofollow, Adds Sponsored and UGC Hints
Posted: September 11, 2019On September 10th, Google posted an update to their Webmaster Central Blog with an update to how they plan to handle nofollow attributes on links. The rel=”nofollow” attribute was put in place as a directive… Read More
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