Franchise Digital Marketing
Solutions Built Specifically For Franchises and Multi-location Businesses. SEOteric helps franchise businesses attract potential franchisees and improve local store sales using localized digital marketing strategies. The top four things potential franchisees want to see in a franchisor is Product, Culture, AUV (average unit volume) and Net (Net profitability per store).
Our franchise digital marketing approach helps brands improve the attractiveness of their franchise offering by helping create more appeal around the product and culture, and by increasing store level sales metrics. We've helped franchise locations see a 300% or more increase in conversions and actions that lead to revenue opportunities. Our process helps each location increase organic SEO rankings in Google Maps (local listings) and organic listings. We also often pair this with Google Ads and social media marketing to create a customized and local approach to each individual location.
AVG Increase in SEO Traffic
AVG Increase in Sales & Leads
AVG Increase in Conversion Rate
Transparency & Clarity of Deliverables
Our franchise digital marketing packages are an outsourced digital marketing team for your franchise organization, giving you flexibility over service-specific marketing retainers. Our digital marketing packages allow you to allocate resources where needed, spreading impact across SEO, Google Ads, Design, Development, and Social Media.
Each package has an allotment of "points" you can use to execute your marketing plan. This approach will end up saving you thousands of dollars per month VS assembling and executing with an in-house team.
The franchise digital marketing packages typically include a mix of the following services:
EARLY STAGE FRANCHISE BUSINESSES WITH LESS THAN 20 LOCATIONS (45 POINTS + 3 POINTS per location per month) An Out-Of-The-Box Digital Marking Plan for the small, local business with less than 20 locations. This package combines Local SEO and Social Media Advertising OR Google Ads for a perfect mix of lead and demand generation for a local market. For less than the cost of one employee, you get access to your own digital marketing team. Recommended $500 in Ad spend paid directly to Facebook/Meta.
This plan gets 45+ points per month with a detailed plan for executing your SEO Strategy and Social Media Advertising. It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more.
Starting At
$3,500/mo
+ $225 per location Monthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.
SMALL FRANCHISE BUSINESSES WITH 21-49 LOCATIONS (65 POINTS + 4 POINTS per location per month) An Out-Of-The-Box Franchise Digital Marking Plan for growing small franchise businesses with 10-49 locations. This plan gets 65+ points per month with a detailed plan for executing your digital marketing strategy, and combines SEO with Social Media Ads and Google Ads for a strong mix of lead and demand generation to increase market share. Does not include ad spend.
This includes Social Media and Google Ads Creative and Ads Management. Ad spend paid directly to advertisers, and is not included.
Starting At
$5,000/mo
+ $300 per location Monthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.
ESTABLISHED SMALL FRANCHISE BUSINESSES WITH 50+ LOCATIONS (65 POINTS + 6 POINTS per location per month) An Out-Of-The-Box Franchise Digital Marking Plan for established small franchise businesses. This package combines SEO, Social Media Marketing, Social Media Advertising, and Google Ads Management for a strong mix of lead and demand generation to increase market share. Does not include ad spend.
This plan gets 65+ points per month with a detailed plan for executing your franchise digital marketing strategy. It also includes project management and biweekly consulting meetings (2 per month) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. This plan has higher utilization with 2 dedicated specialists assigned to your account. Creative Assets typically refreshed once per quarter, or when they become "fatigued".
Starting At
$5,000/mo
+ $375 per location Monthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.
ESTABLISHED SMALL TO MEDIUM SIZED FRANCHISE BUSINESSES WITH 100+ LOCATIONS (100 POINTS + 8 POINTS per location per month) An Out-Of-The-Box Franchise Digital Marking Plan for established small to medium sized franchise businesses. This package combines SEO, Social Media Marketing, Social Media Advertising, Email Campaigns and Google Ads Management for a strong mix of lead and demand generation to increase market share. Does not include ad spend.
This plan gets 100+ points per month with a detailed plan for executing your digital marketing strategy. It also includes project management and biweekly consulting meetings (2 per month) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. This plan has higher utilization with 1 senior marketing consultant and 2 dedicated specialists assigned to your account. You get access to marketing leadership, creative support, development support and execution with this plan. Creative Assets refreshed every 60 days.
Starting At
$7,500/mo
+ $450 per location Monthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.
Reach out and get a quote. We can often create a custom solution for start-ups or enterprise businesses based on each organization's needs.
Capture Search Demand
Franchise Local SEO is used to optimize each individual location of a franchise business for search engines. This is crucial for franchises because they operate in multiple locations, and each location needs to be visible and easily found by local customers. The goal of franchise local SEO is to improve the online presence of each franchise location in local search results, which can drive more traffic and increase sales.
The process of franchise local SEO involves several key steps. Each location needs to have its own unique, localized content on the website. This includes the address, phone number, and business hours, as well as information about the products or services offered at that specific location. Locations should be listed in local business directories and on Google My Business, with accurate and consistent information. We'll help you manage all aspects of each location's SEO, in both map listings and organic listings.
A multi-year partnership saw incredible organic growth in Google, despite increasing competition and lots of Google Updates. With a focus on competitive intelligence and Google rankings insights, we kept the progress and momentum moving up and to the right. With 10X the customer actions and 180K+ monthly visitors, this is impact that drives business growth.
Franchise Local Advertising
Google Ads for franchise locations is a powerful tool that can help franchise businesses attract more customers and increase their sales. This advertising platform allows franchises to create targeted ads that appear in Google's search results and in Google Maps. These ads can be customized to reach potential customers in specific geographic locations, making them particularly effective for franchises with multiple locations. We've helped franchisors set up and manage brand level accounts for all locations as well as individual accounts and campaigns for each location.
The use of Google Ads for franchise locations typically involves creating separate campaigns or ad groups for each location. This allows for more precise targeting and enables franchises to tailor their ads to the specific needs and interests of customers in different areas. For example, a franchise might run one set of ads for a location in a city center, and a different set for a location in a suburban area. Each ad can be optimized with location-specific keywords and ad copy to increase its relevance and effectiveness. Franchises can use Google Ads location extensions to show their business address, phone number, and a map marker along with their ads, making it easier for customers to find their locations. Google Ads also provides detailed analytics, so franchises can track the performance of their ads for each location and adjust their strategies as needed.
Get More Franchise Leads
Franchisee lead recruiting and marketing refers to the strategies and tactics used to attract potential franchisees to a franchise business. This is a critical aspect of franchise growth, as it helps to expand the franchise's reach and increase its market share. The goal of franchisee lead marketing is to generate interest among potential franchisees, provide them with the information they need to make an informed decision, and ultimately convert them into new franchise owners.
The process of franchisee lead marketing often begins with identifying the target audience. This could include individuals who are interested in starting their own business, existing business owners looking to diversify, or investors seeking new opportunities. Once the target audience is identified, the franchise can use a variety of marketing channels to reach these potential franchisees. This might include digital marketing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing, as well as traditional marketing methods like trade shows and direct mail. Social media platforms and professional networking sites like LinkedIn can also be effective tools for reaching potential franchisees. The key is to clearly communicate the benefits of owning a franchise, such as the support and resources provided by the franchisor, the proven business model, and the potential for financial success. It's also important to provide clear and transparent information about the investment required and the process of becoming a franchisee.
SEOteric will help you craft the right message for your franchise and distribute that to your target audience across SEO, Google Ads, and Social Media. We also can leverage franchise search websites to give additional exposure and lead opportunities.
Artificial Intelligence is here, and it's here to stay. The question is - how do we use it? SEOteric is on the leading edge of AI, integrating trend analysis and AI tools into our development and marketing solutions. It's important to note that AI is more of a "co-pilot" and a tool to be used by professionals. In the right hands, it can increase efficiency and effectiveness of initiatives. It's not a replacement for strategy and execution, but a tool that can help achieve new and exciting things. We don't use AI as a replacement for talent - but we do leverage it to create new opportunities for growth.
We provide deliverables and proof of work for what we execute like website changes, research, and content updates. You'll see the results grow over time with our up-to-date marketing dashboards. Regular consulting meetings will keep you up to speed on marketing initiatives. If you have felt in the dark or not clear on what your getting with your SEO services, working with us will be refreshing.
Our process works by clearly defining the gap of where you are and where we need to go. This Competitive Intelligence is specific to you - your market and your services. We take the guesswork out of SEO and marketing by establishing a clear path to improvement, delivering case-study worthy results across many industries and scopes.
Most campaigns will get the following deliverables along with their analytics and reporting:
Our Goal is That Every Client Becomes a Case Study.
Franchise Marketing
Your Pie trust SEOteric with their website, SEO and Google ads for their 70+ franchises, as well as franchise recruiting for new franchise leads.
Increase In SEO Conversions
Local SEO + Google Ads
4esthetics Lounge trust SEOteric with their website, SEO and Google Business Profile, and Google Ads for their location in Lexington, KY.
Increase In Overall Conversions
Enterprise SEO + Consulting
World Bank via CGAP and FinDevGateway trust SEOteric with SEO consulting and guidance for their digital teams.
Increase In Organic SEO Traffic
Multi-Location Digital Marketing
Kaizen Auto Care trust SEOteric to manage digital marketing and SEO for their 40+ locations across the country. (Yes, 15X - ask for the chart.)
Increase In Organic SEO Traffic
We have experience in a wide range of categories. Below are just a few industries we serve.
From 2 locations to 2000, SEOteric has the experience to help each location maximize its potential in a competitive category with an intelligent approach.
Health and fitness franchises including gyms, med spas, urgent care centers, dentist offices, orthopedic practices all benefit from franchise marketing.
Painting, construction, roofing, landscaping, plumbing, and HVAC are just a few categories that benefit from a search-focused marketing plan.
Retail locations as well as ecommerce providers with brick and mortar sales leverage digital marketing to increase sales for each location and increase revenue.
Accounting, business services, finance, banks, and other multi-location professional services organizations need a plan for keeping the sales pipeline full.
Auto body shops, tire centers, oil change services, and mechanic shops can all benefit by getting in front of their customers searching for a solution.
Recognized by clients and industry publications for providing top-notch service and results.
Contact Us to Set Up A Discovery Call
Our clients love working with us, and we think you will too. Give us a call to see how we can work together - or fill out the contact form.