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The Importance of A Logo
Every company needs branding, and every website needs a logo. We specialize at helping companies create a logo that works for them and accentuates their company’s message. Logos are the fundamental building blocks of your brand, and getting that right can make other areas of branding easier and more consistent. When we design a logo or re-brand a company, we start with the mission of the organization and who they are targeting. That gives us an idea of symbolism, meaning, colors, and perception. Your logo and service mark need to have meaning that connects, and SEOteric knows how to connect.
Creating Your Company Identity
Logo creation is a combination of art and science, and we have a process that helps get it right. First, we need to understand logo and style trends. Design elements change with time, and depending on the style chosen, you can choose an iconic style, a timeless style, or a modern style. The fonts and style will determine how your logo is perceived, and we will help you identify what works for your brand and your audience. Once we know the direction, we can then look at specific colors, fonts, and marks to highlight the brand.
The anatomy of the logo should all have meaning. When we developed our logo, we had a few things in mind. 1) We wanted a icon, and a modern style. 2) We wanted it to symbolize our core mission of ranking in search engines. 3) We wanted bright colors that pop. 4) We wanted color and black and white versions.
Logo File Types
When we design logos, we need a few variations. We create full color and black and white versions. We also create solid background and transparent background versions. For printing and larger projects, you need a scalable version (or vector file). We create all the versions you may need in all the file types you need. Having these makes creating signage, shirts, and other graphics much easier for the designer.
The Anatomy of a Logo
Each element of the logo has meaning, and when your logo has meaning, it adds value to your business. Your logo will be used in just about everything you create – letterhead, business cards, website, promo materials, signs, etc. Its the most important visual aspect of your brand. The image above shows how we chose and designed the elements of our logo here at SEOteric. We identified the things that were important to us, an incorporated those into the design.
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Our clients love working with us, and we think you will too. Give us a call to see how we can work together - or fill out the contact form.