Every company needs branding, and every website needs a logo. We specialize at helping companies create a logo that works for them and accentuates their company's message. Logos are the fundamental building blocks of your brand, and getting that right can make other areas of branding easier and more consistent. When we design a logo or re-brand a company, we start with the mission of the organization and who they are targeting. That gives us an idea of symbolism, meaning, colors, and perception. Your logo and service mark need to have meaning that connects, and SEOteric knows how to connect.
Logo creation is a combination of art and science, and we have a process that helps get it right. First, we need to understand logo and style trends. Design elements change with time, and depending on the style chosen, you can choose an iconic style, a timeless style, or a modern style. The fonts and style will determine how your logo is perceived, and we will help you identify what works for your brand and your audience. Once we know the direction, we can then look at specific colors, fonts, and marks to highlight the brand.
Logos and Branding Projects
Small Business Logos Up to Enterprise Branding Projects
Your Logo is An Element of Your Brand.
When we talk to clients about their logo and brand, we often hear these terms being used interchangeably. While they work together as part of your business identity, they're not the same thing. Let's break it down and look at what makes a logo and what makes a brand.
Your logo is like the signature on a piece of art — it's a unique visual marker that people associate with your business. A well-designed logo encapsulates your brand's essence in a single glance. Think of it as the face of your brand: instantly recognizable, it plays a key role in your company's visual identity across everything from your website and business cards to social media and signage.
But while a logo is important, it's only one piece of a much bigger puzzle.
Your Brand Is Your Company's Story And How Your Customer's Perceive You.
Your brand is the entire story your business tells—it's how your customers perceive you. It includes your logo, yes, but it also extends to the tone of your messaging, the way you interact with your customers, your mission, your values, and even the feeling people get when they encounter your business. A brand is about connection — it's what makes your customers trust you, choose you, and recommend you to others.
To put it simply: your logo is the symbol of your brand, but your brand is the experience your business creates.
Startup Logo Projects Starting at $3,000
Early Stage Businesses and Startups
Our Startup logo package is for smaller businesses that need a logo to get their business off the ground. Just the basics, but a professional logo that you'll be proud of as you get started.
What's Included:
Design Consultation
You'll get to meet with our creative director to discuss your brand and what you're looking for. We'll discuss your business, your audience, and your goals. We'll also discuss the design elements you like and don't like, and we'll use that to guide the design process.
Vector Logo Creation
A vector logo file is a scalable file that can be used on everything from websites to billboards. It's the art file that vendors will use to create anything with your logo on it.
Up To 3 Design Revisions
With your feedback, we'll provide 3 revisions of the logo design. We usually get there in 1-2 based on the feedback from the design consultation. The goal is to get the logo right the first time.
Color Pallette
We'll provide a color palette for your logo and brand. This includes the primary color, secondary color, and accent color based on the elements in the logo.
Font Selection
If your logo has text, we'll select the fonts that work best with your logo and brand. We'll provide a list of fonts that work well together and provide a style guide for the fonts.
Black/White/Color Versions
You'll get a black, white, and color version of the logo. We also provide a transparent PNG version of the logo for use in print and web design.
Small Business Logo Projects Starting at $5,500
SMALLER SMBS WITH LIMITED BRANDING NEEDS
The SMB Logo package is designed for smaller business that are wanting a little more out of their logo. When you have a limited budget but need more revisions and guidance to get your logo right.
What's Included:
Design Consultation
You'll get to meet with our creative director to discuss your brand and what you're looking for. We'll discuss your business, your audience, and your goals. We'll also discuss the design elements you like and don't like, and we'll use that to guide the design process.
Vector Logo Creation
A vector logo file is a scalable file that can be used on everything from websites to billboards. It's the art file that vendors will use to create anything with your logo on it.
Logo Variations (Shape)
We'll create horizontal, vertical and square variations of your logo. This is a great way to have a logo that works in a variety of contexts.
Up To 5 Design Revisions
With your feedback, we'll provide 3-5 revisions of the logo design. We usually get there in 1-2 based on the feedback from the design consultation. The goal is to get the logo right the first time.
Color Pallette
We'll provide a color palette for your logo and brand. This includes the primary color, secondary color, and accent color based on the elements in the logo.
Font Selection
If your logo has text, we'll select the fonts that work best with your logo and brand. We'll provide a list of fonts that work well together and provide a style guide for the fonts.
Black/White/Color Versions
You'll get a black, white, and color version of the logo. We also provide a transparent PNG version of the logo for use in print and web design.
Growth Branding Projects Starting at $10,000
ESTABLISHED SMALL TO MEDIUM SIZED BUSINESSES
Go beyond the logo. We'll help you establish a style guide with fonts, colors, and other branding elements. We'll also help you create a brand book that outlines your brand's identity, voice, and tone. Depending on your needs, this scope can be expanded to include a website, social media, and other branding elements, plus reworking content and messaging to align with your brand.
What's Included:
Design Consultation
You'll get to meet with our creative director to discuss your brand and what you're looking for. We'll discuss your business, your audience, and your goals. We'll also discuss the design elements you like and don't like, and we'll use that to guide the design process.
Vector Logo Creation
A vector logo file is a scalable file that can be used on everything from websites to billboards. It's the art file that vendors will use to create anything with your logo on it.
Logo Variations (Shape)
We'll create horizontal, vertical and square variations of your logo. This is a great way to have a logo that works in a variety of contexts.
Up To 5 Design Revisions
With your feedback, we'll provide 3-5 revisions of the logo design. We usually get there in 1-2 based on the feedback from the design consultation. The goal is to get the logo right the first time.
Color Pallette
We'll provide a color palette for your logo and brand. This includes the primary color, secondary color, and accent color based on the elements in the logo.
Font Selection
If your logo has text, we'll select the fonts that work best with your logo and brand. We'll provide a list of fonts that work well together and provide a style guide for the fonts.
Black/White/Color Versions
You'll get a black, white, and color version of the logo. We also provide a transparent PNG version of the logo for use in print and web design.
Up To 4 Business Collateral Designs
Business collateral includes business cards, letterhead, envelopes, and more. Choose up to 4 designs to be created.
Mid Market Branding Projects Starting at $30,000
ESTABLISHED BUSINESSES WITH MORE COMPLEX BRANDING NEEDS
The Mid Market Branding Project is for established businesses that need a more complete branding solution. This includes a style guide, brand book, website, social media, and more. We'll work with you to create a comprehensive branding strategy that aligns with your business goals and vision.
What's Included:
Design Consultation
You'll get to meet with our creative director to discuss your brand and what you're looking for. We'll discuss your business, your audience, and your goals. We'll also discuss the design elements you like and don't like, and we'll use that to guide the design process.
Vector Logo Creation
A vector logo file is a scalable file that can be used on everything from websites to billboards. It's the art file that vendors will use to create anything with your logo on it.
Logo Variations (Shape)
We'll create horizontal, vertical and square variations of your logo. This is a great way to have a logo that works in a variety of contexts.
Up To 5 Design Revisions
With your feedback, we'll provide 3-5 revisions of the logo design. We usually get there in 1-2 based on the feedback from the design consultation. The goal is to get the logo right the first time.
Color Pallette
We'll provide a color palette for your logo and brand. This includes the primary color, secondary color, and accent color based on the elements in the logo.
Font Selection
If your logo has text, we'll select the fonts that work best with your logo and brand. We'll provide a list of fonts that work well together and provide a style guide for the fonts.
Black/White/Color Versions
You'll get a black, white, and color version of the logo. We also provide a transparent PNG version of the logo for use in print and web design.
Business Collateral
Business collateral includes business cards, letterhead, envelopes, and more. Choose up to 4 designs to be created.
Website Design
Update your website to match your new brand. We'll work with you to update your website to match your new brand.
Social Media Design
Get a custom social media design for your Facebook, Instagram, and Twitter accounts. Other platforms can be added for an additional fee.
Brand Message and Tone
We'll work with you to develop a brand message and tone that aligns with your brand. This includes a brand book that outlines your brand's identity, voice, and tone.
Pro Branding Projects Starting at $50,000
ESTABLISHED BUSINESSES WITH MORE COMPLEX BRANDING NEEDS
The Pro Branding Project is for established businesses that need a more complex branding solution. This includes a style guide, brand book, website, social media, and more. We'll work with you to create a comprehensive branding strategy that aligns with your business goals and vision.
What's Included:
Design Consultation
You'll get to meet with our creative director to discuss your brand and what you're looking for. We'll discuss your business, your audience, and your goals. We'll also discuss the design elements you like and don't like, and we'll use that to guide the design process.
Vector Logo Creation
A vector logo file is a scalable file that can be used on everything from websites to billboards. It's the art file that vendors will use to create anything with your logo on it.
Logo Variations (Shape)
We'll create horizontal, vertical and square variations of your logo. This is a great way to have a logo that works in a variety of contexts.
Design Revisions
With your feedback, we'll provide revisions of the logo design until we get it right. We usually get there in a few revisions based on the feedback from the design consultation. The goal is to get the logo right the first time.
Color Pallette
We'll provide a color palette for your logo and brand. This includes the primary color, secondary color, and accent color based on the elements in the logo.
Font Selection
If your logo has text, we'll select the fonts that work best with your logo and brand. We'll provide a list of fonts that work well together and provide a style guide for the fonts.
Black/White/Color Versions
You'll get a black, white, and color version of the logo. We also provide a transparent PNG version of the logo for use in print and web design.
Business Collateral
Business collateral includes business cards, letterhead, envelopes, and more. Choose up to 4 designs to be created.
Website Design
Update your website to match your new brand. We'll work with you to update your website to match your new brand.
Social Media Design
Get a custom social media design for your Facebook, Instagram, and Twitter accounts. Other platforms can be added for an additional fee.
Brand Message and Tone
We'll work with you to develop a brand message and tone that aligns with your brand. This includes a brand book that outlines your brand's identity, voice, and tone.
Brand Story
Your brand story is the foundation of your brand. Its important for your target audience to connect with your "why" - why you do what you do. We'll work with you to develop a brand story that aligns with your vision.
Competitive Analysis
To tell a better story and enhance differentiation, we'll perform a competitive analysis of your brand and your competitors. This includes a detailed analysis of your competitors' brands, messaging, and positioning.
Audience Assessment
With a branded message and tone, we'll work with you to identify your target audience and create a persona for your brand. This includes a detailed analysis of your target audience's needs, wants, and pain points.
Get Your Digital PR Services Proposal and Start Growing!
Our Standard of Work
Our Goal is That Every Client Becomes a Case Study.
Franchise Marketing
Your Pie trust SEOteric with their website, SEO and Google ads for their 70+ franchises, as well as franchise recruiting for new franchise leads.
12X
Increase In SEO Conversions
Local SEO + Google Ads
4esthetics Lounge trust SEOteric with their website, SEO and Google Business Profile, and Google Ads for their location in Lexington, KY.
5X
Increase In Overall Conversions
Enterprise SEO + Consulting
World Bank via CGAP and FinDevGateway trust SEOteric with SEO consulting and guidance for their digital teams.
15%
Increase In Organic SEO Traffic
Multi-Location Digital Marketing
Kaizen Auto Care trust SEOteric to manage digital marketing and SEO for their 40+ locations across the country. (Yes, 15X - ask for the chart.)
15X
Increase In Organic SEO Traffic
Related Digital Marketing Services
We offer a full suite of Digital Marketing Services
Digital Marketing
We are more than a Google Ads and SEO agency. Explore how we can leverage an omnichannel approach with search, social media, ads, and more for a complete digital marketing solution that allows you to reach your clients across the spectrum of digital platforms.
SEO is our flagship offering and what we are known for. We have a deep competency around search engine optimization and have helped clients of all sizes get better results from SEO. We can be your complete solution or give consulting and guidance to existing teams.
Google Ads is a great way to get in front of people fast. Supplement your SEO efforts with a Google Ads campaign. We can help you maximize your exposure in search with a target plan to reach more visitors in Athens. Get a faster return when you advertise in Google.
Social Media is a good way to generate demand for products or services that aren't searched for as heavily, or to supplement search demand for increased exposure. We help businesses with organic social media posting as well as social media advertising.
Our website design combines beautiful layouts with sound SEO and performance principles to give you a solid foundation for marketing. We build most of our sites in Wordpress, with additional capabilities for fully custom rails applications and e-commerce websites.
Our website hosting services utilize individual containers to provide more dedicated resources, security, and performance for each website. It's a managed service for both Wordpress sites and other applications, so we handle updates, backups, monitoring, and support so you don't have to.
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