SEOteric Serves Clients With Law Firm Digital Marketing Services
Most legal cases begin with someone having a legal need and turning to Google to find a lawyer to meet that need. The digital marketing landscape for legal professionals and law firms is very competitive, and you need every advantage to be able to leverage law firm digital marketing to put your firm in front of those searches.
SEOteric is the partner you need to increase digital exposure. Our expertise is Law Firm SEO (hence our name), and we also provide related digital marketing services like Google Ads marketing, social media marketing, email marketing, and website design and development. Whatever your digital needs, SEOteric has you covered.
Fill in the form to the right to get a consultation and discover how your law firm can start leveraging digital marketing to increase leads and revenue.
AVG Increase in SEO Traffic
AVG Increase in Sales & Leads
AVG Increase in Conversion Rate
Transparency & Clarity of Deliverables
Lamar Law Office benefits from SEO services and Google Ads. Their Google Ads campaigns have improved from a 2.9% conversion rate to 10.2% conversion rate, creating a significant increase in lead volume.
In addition to the increased leads, the average cost per lead (CPA) has decreased from $106 per conversion to $60 costs per conversion, with around 80 leads coming in per month at the time of publishing.
The improvements have come from better managing both ads and keywords, and getting a focused approach to ad groups, keywords, ads, and landing pages. With this new, specific advertising approach, there is a better match of searcher intent to ads and landing pages, driving more than a 300% increase in conversion rate.
Attorney C. David Rowe, PC benefits from local SEO services in Athens, GA, and surrounding areas. Specifically for tax attorney keywords, they rank in the top 3 in Athens, Watkinsville, Commerce, and Jefferson which drives new leads every week, especially during their busy tax season.
The website has a 6.7% conversion rate from organic search with peaks as high as 14% during tax season.
Our digital marketing packages for law firms are an outsourced digital marketing team for your organization, giving you flexibility over service-specific marketing retainers. Our digital marketing packages allow you to allocate resources where needed, spreading impact across SEO, Google Ads, Design, Development, and Social Media.
Each package has an allotment of "points" you can use to execute your marketing plan. This approach will end up saving you thousands of dollars per month VS assembling and executing with an in-house team.
The law firm digital marketing packages typically include a mix of the following services:
EARLY STAGE LAW FIRMS WITH LESS THAN 1M IN REVENUE (20 POINTS/MONTH) An Out-Of-The-Box Digital Marking Plan for the small, local business with less than 1 million in revenue. This package combines Local SEO and Social Media Advertising for a perfect mix of lead and demand generation for a local market. For less than the cost of one employee, you get access to your own digital marketing team. Recommended $500 in Ad spend paid directly to Facebook/Meta.
This plan gets 20 points per month with a detailed plan for executing your SEO Strategy and Social Media Advertising. It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more.
SMALL LAW FIRMS WITH MORE THAN 1M REVENUE (40 POINTS/MONTH) An Out-Of-The-Box Digital Marking Plan for growing small businesses with more than 1 million in revenue. This plan gets 40 points per month with a detailed plan for executing your digital marketing strategy, and combines SEO with either Social Media OR Google Ads for a strong mix of lead and demand generation to increase market share. Does not include ad spend.
If you choose SEO + Social Media, that includes Social Media Posting plus Ads Creative and Ads Management. Ad spend paid directly to advertisers, and is not included.
If you choose SEO + Google Ads, that includes Google Ads Creative and Google Ads Management. Ad spend paid directly to advertisers, and is not included.
ESTABLISHED SMALL LAW FIRMS (70 POINTS/MONTH) An Out-Of-The-Box Digital Marking Plan for established small businesses. This package combines SEO, Social Media Marketing, Social Media Advertising, and Google Ads Management for a strong mix of lead and demand generation to increase market share. Does not include ad spend.
This plan gets 70 points per month with a detailed plan for executing your digital marketing strategy. It also includes project management and biweekly consulting meetings (2 per month) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. This plan has higher utilization with 2 dedicated specialists assigned to your account. Creative Assets typically refreshed once per quarter, or when they become "fatigued".
ESTABLISHED SMALL TO MEDIUM SIZED LAW FIRMS (120 POINTS/MONTH) An Out-Of-The-Box Digital Marking Plan for established small to medium sized businesses. This package combines SEO, Social Media Marketing, Social Media Advertising, Email Campaigns and Google Ads Management for a strong mix of lead and demand generation to increase market share. Does not include ad spend.
This plan gets 120 points per month with a detailed plan for executing your digital marketing strategy. It also includes project management and biweekly consulting meetings (2 per month) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. This plan has higher utilization with 1 senior marketing consultant and 2 dedicated specialists assigned to your account. You get access to marketing leadership, creative support, development support and execution with this plan. Creative Assets refreshed every 60 days.
Reach out and get a quote. We can often create a custom solution for start-ups or enterprise law firms based on each organization's needs.
From concept to implementation, we've got you covered.
SEO is our flagship offering and what we are known for. We have a deep competency around search engine optimization and have helped clients of all sizes get better results from SEO. We can be your complete solution or give consulting and guidance to existing teams.Show Me More
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Getting the most from ads requires an understanding of the ad platform and how to target your audiences. We can create, optimize, and refine campaigns to get the most return on ad spend. With additional layers like Opteo trend analysis and Clickcease, you'll get more from your budget.Show Me More
Where SEO and Google Ads are used to target customers with existing demand, Social Media can be used for demand generation. We'll create compelling advertising as well as organic posts to drive engagement.Show Me More
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SEO for Law firms and attorney websites is highly competitive. This is because a lot of people begin their search for an attorney online. With legal services being a premium service offering, budgets for marketing and SEO tend to be higher in this space than in some other service categories. More budget brings higher-level competition.
Getting ranked for legal search terms takes a more expert-level approach. With SEOteric, we leverage competitive intelligence to understand what top-ranking sites are doing in your market and create a plan to execute the gap. The end result is turning your website into the best match for the search query in your area. This gives you the best chance to rank and attract clients in your market for the keywords you care about.
Seeing results in legal SEO can often take several months depending on competitive saturation, but the return on investment tends to be one of the highest. SEO is often the lowest long-term cost per customer acquisition channel you'll have when it matures. The reason search marketing (SEO) works so well for law firms and legal SEO is that there is already an established need and an intent to act on it. Most people that search for an attorney in a specific field are likely to hire a law firm to represent them.
For businesses that need leads now, or who want to supplement their SEO efforts, Google Ads is a great way to get leads in the door. Our Google Ads service will help you create ads that drive interested people to your website. Google costs per click are higher in the legal space and can range from $10 to over $100 per click depending on the market and the keywords targeted.
Our goal is to help you get in from of your potential customers using paid Google Ads and give them a landing page experience that is more likely to convert them into a lead. With Google Ads, we can usually go from account set up to traffic and leads within 30 days. It's a great solution for law firms that need leads now. We continue to monitor search terms and ads for performance and we use trend analysis to get real, actionable data that helps us refine ad campaigns for lower costs per click and lower costs per conversion.
Much like with Law Firm SEO, Google Ads for law firms had a good return on investment because people who search for an attorney and click on an ad are likely to hire one. Search-based marketing matches your business with people that have a need right now and who are looking for a solution.
As with most businesses, law firms and attorneys need to look the part when new people and prospects find them. We can design and create a website for your firm that will stand out from the crowd. Our websites are engineered with SEO as their foundations and beautifully designed to attract customer attention. Every site we build is tailored for performance and security and has a beautifully crafted mobile experience. With over half of users coming from mobile searches, you can rest assured your website will work on all mobile devices.
Our website solutions are typically built in WordPress with custom functionality to allow easy content management and lead tracking. You'll have a place to administer your content, services, testimonials, and whatever other features your firm needs. We've even integrated CRM utilities, payment solutions, client portals, paperless solutions, and more for our clients.
A few things that are important to us and our clients.
You'll see exactly what we are working on and have input and approval for what we execute. Our work is visible, meaning, you'll see what's being done. You can access data and analytics like rankings, traffic, conversions, and important marketing metrics whenever you want. Our deliverables will highlight and show exactly what goes in to your campaign.
Our process works by clearly defining the gap of where you are and where we need to go. This Competitive Intelligence is specific to you - your market and your services. We take the guesswork out of SEO and marketing by establishing a clear path to improvement, delivering case-study worthy results across many industries and scopes.
We craft solutions for each individual client, leveraging our assessments and Competitive Intelligence to identify actionable improvements. We prioritize strategies based on business goals and what is important to you, giving thoughtful consideration and strategy development that is cross examined by our marketing operations team for maximum effectiveness.
Our strategies and tactics evolve based on real-time feedback of results, research, and Competitive Intelligence. We utilize an "evergreen" approach that gets better with time as we monitor competitive changes and changes in platforms (like Google, Google Ads, Facebook, etc).
Our consulting and meetings follow a defined cadence of Progress, Results, and Opportunities & Insights (PRO). You'll see what we've done (Progress), how that worked (Results), and what to expect next (Opportunities). You have a voice and guidance in the marketing decisions and strategies.
We provide deliverables and proof of work for what we execute like changes, research, and content updates. You'll see the results grow over time with our up-to-date marketing dashboards. Regular consulting meetings will keep you up to speed on marketing initiatives.
Trust is Earned, and Here's How We Earn It.
"Seoteric checks all the boxes: the results speak for themselves, and the communication is top-notch. Seoteric has provided everything I need from a business service standpoint and a customer service standpoint."
- Owner, Headline Booking Group
"They truly understand the nuances of SEO. While most digital agencies focus on just improving visibility, Seoteric applies conversion strategies to increase profits."
- Account Executive, Georgia Oak Partners
"I contacted a very large company and they explained that I was too small. They referred me to SEOteric. What a stroke of luck - their knowledge and professionalism are impressive."
- Owner, Chesapeake Financial Service
"Cheers to a successful launch of the website! Thanks to the SEOteric team for all the hard work and partnership. We are looking forward to continuing to evolve together."
- Digital Marketing Director, Tidal Wave Auto Spa
"Well done! Thank you! The website looks great and is very professional and has exceeded my expectations. I just got done reviewing it this morning and am very proud of it."
- Owner, J.W. York Homes
"SEOTERIC is an exceptional company. I instantly became the "hero" by engaging SEOTERIC to build a website and fully optimize it... Not only have they built a website that has been called "one of the best in our industry" but they continue to bring fresh ideas for further improvements, optimization, and marketing in general. "
- Marketing Director, Renaissance Windows & Doors
"SEOteric has the best website team we've ever worked with. They have worked side by side with us to completely rebuild our web content and increase our reach as a company... they are very responsive to service issues; they always respond in a timely manner and with a real person. I highly recommend the SEOteric team."
- Owner, Metro Water Filtration
"When we were looking to switch marketing/development companies we interviewed 7 different ones. SEOteric's professionalism and communication is what made us decide to choose them. They have surpassed our expectations and I would 100% recommend any business looking to hire a marketing team to hire SEOteric."
- Owner, MindBody Med Spa
Our Goal is That Every Client Becomes a Case Study.
Your Pie trust SEOteric with their website, SEO and Google ads for their 70+ franchises, as well as franchise recruiting for new franchise leads.
Increase In SEO Conversions
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World Bank via CGAP and FinDevGateway trust SEOteric with SEO consulting and guidance for their digital teams.
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Kaizen Auto Care trust SEOteric to manage digital marketing and SEO for their 40+ locations across the country. (Yes, 15X - ask for the chart.)
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