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SEO Services - Improve Your Organic Rankings
Higher Rankings mean more traffic and more conversion opportunities, which leads to more revenue and growth. Our goal isn't just rankings - its helping you drive more revenue.
Modern SEO is about knowing how to optimize all aspects of your website. SEO involves technical components, content, links and credibility signals, and user engagement metrics. As competition and scope increase, so does the need to be stronger in each area. Our SEO Services are designed to influence the things that will help get your business ranked for the keywords that matter.
SEO is a cumulative process and adds value to your website when it’s done properly. Unlike a pay-per-click campaign, our SEO campaigns have long-lasting value. The processes, pages, business listings, and updates we do for your business will always remain yours.
Since 2017, we’ve helped Your Pie leverage SEO to drive new customers to their franchise locations. We helped them rank in searches for pizza-related keywords that created new visitors, online orders, and conversions at an increasing rate. We’ve grown Google impressions from less than 50,000 per month to over 6 million per month, gaining close to 70,000 actions on Google Business Profiles per month across 70+ locations.
SEOteric has helped Four Seasons Garage Doors since its inception in 2015. Our team developed the brand, created a digital marketing strategy, and executed SEO to help them rank for garage door related keywords in their service areas of North Carolina. The site averages 60+ leads per month from organic SEO channels including their Google Business Profile. They have a 7% website conversion rate for phone calls and lead forms, with 60% or more of traffic coming from organic SEO channels.
When we began working with Atlanta Rod and Manufacturing in 2013, they had about 1200-1500 visits per month, but no way to track conversions at the time. Over the years, we’ve helped them increase to over 17,000 visits per month, with new leads coming in every day. We’ve tackled some competitive industry terms to drive both informational and transactional traffic to the website, allowing them to position themselves for manufacturing nuts, bolts, and alloys for a wide range of projects across the US.
*The Local Package is for businesses that provide services to a local market with moderate competition. It focuses on keyword and topic saturation in your primary city, Google Business Profile optimization, and website optimizations.
*Our SEO Service is designed for businesses in more competitive markets, and/or with larger service areas spanning across multiple cities, states, regions, or nationally. It takes more authority to rank over a larger area, and this package is designed to meet those demands.
We track thousands of individual keywords daily, and monitor Google and other search engines for significant updates. Even as search engines continue to evolve, our core SEO processes have kept us leading the way in helping clients gain visibility in search engines, specifically Google.
Our process is based on 4 pillars of modern SEO (we call it the 4 “Cs”): Code and Technical Aspects, Content and Message Relevance, Credibility and Authority Aspects, and Conversion and User Aspects.
Our SEO services are engineered to add value to your brand. When you work with us, you are building value for your website and your brand. The things we do to enhance your SEO are not tricks or shortcuts, but rather steps in building relevance and importance for you.
Think about it. Google’s main goal is to give its users the best match for their searches. They want to return the most relevant result. That simply means the best answer from the best source. Boiled down, the results are ranked and weighted based on how accessible, relevant, and credible the website is, and how users interact with that website. Everything we do is centered around understanding how Google and search engines define relevance and influencing the things that matter.
If you refer to the chart above, we have a high-level look at the things we will work on for you.
We optimize your website from the technical aspects. We optimize the code structure to make the website load faster and place important information higher up in the code. We optimize metadata and structured data that users can’t see but search engines index. We make sure the website works in all browsers and devices, including having a mobile layout for phones and tablets. We check robots.txt files, sitemaps, and other technical details to ensure you are built on a solid foundation. We also may reorganize content into a better structure and utilize breadcrumbs so users and search engine bots know how content is related. There are hundreds of items to optimize from the technical aspect and we cover as many as we possibly can.
Content is a critical part of website SEO. Without relevant content that answers the search query, it’s not likely that you will rank in search engines. We develop and optimize content for our clients that is unique and in-depth. In order to be seen as a resource for your customers or search engines, you have to provide useful information. We often tell our clients that our goal is to help them become the Wikipedia of their market. Give the user a helpful information center and FAQs, supporting images, and video. If potential customers find the information helpful, so will search engines. That will help you increase your visibility in search engines.
So let’s take a minute and discuss what “SEO content” really is. SEO is about creating relevance around topics. The days of simple keywords and keyword density are over. Your website needs to cover the topics and subtopics of your business and answer the questions people type into a search engine. You still have the top-level keywords such as “example service in example city.” Then you have the searches done during the shopping/buying process such as “what is the best ….” or “how much does ___ cost.” Search has become more conversational and exploratory. It is important to capture an audience that is engaged in the shopping and buying process by answering their questions and providing useful content. It isn’t about just getting the keyword on a page a certain percentage of the time. Google algorithms are getting better and better at understanding what “quality content” is. Simply put, “SEO Content” is quality content.
Credibility and authority can be demonstrated by looking at a live business. A business that has been in an area for a while will naturally build relationships and connections. Those connections are a conduit to transfer credibility and authority. A business is seen as credible or authoritative by the people and businesses that interact and connect with it. The same is true for a website.
We start by optimizing the things that a credible business should have. We create and optimize business listings on the website and services that people use. These listings provide valuable signals to Google about your brand, your location, and your business category. You also get local citations and links from these listings, and links act as a similar conduit for credibility, authority, and trust. We leverage relationships and content to produce good link opportunities. Google has become very good at devaluing manipulative link practices, so the links we build are based on quality and relevance instead of quantity and ease of acquisition.
We monitor link profiles (or the collective history of all your website links) for relevance and quality every week to ensure that we have clean and relevant links pointing to our client’s websites.
Conversion and specifically user engagement aspects are the wildcards of SEO. Imagine a website that does a good job in technical SEO, content, and credibility, but has a poor design. A user may find that website, and based on first impression or perception, they choose to leave and bounce back to Google. Do you think this website will continue to rank well? Not Likely. If user data suggest a website isn’t a good match for a search query, that website may lose rankings. The user experience is vitally important to converting visitors into leads and customers, and to staying ranked well in Google.
We optimize our websites for conversions, and that starts with a clean design and user-friendly interface. Then you add in a fast website and easy accessibility with a mobile responsive design. Sprinkle in good content and a dash of credibility. Top it off with a clear call to action and easy-to-find contact numbers and forms. Then we track conversion data by page and by source so we can continue to optimize for the user experience and improve the number of leads our customers get.
Our flagship process is our 10X model. This isn’t a “make a page 10 times better” mantra, because quite frankly, that isn’t possible in a lot of spaces. Our 10X model takes competitive intelligence from the top 10 ranking results to identify the types of results Google is looking for to answer the query. We look at the content depth, use of media, on-site signals, internal linking and sub-pages, and the quality of the ranking sites as a whole. Then we formulate a plan to amplify what we find into a better resource, tailored to your brand.
The 10X process involves keyword research (to identify targets, search volume, and competition), content outline creation, content creation, landing page design, landing page development, internal link optimization, on-site optimization, and refinements. Once we see how we rank, we’ll continue stacking wins (improvements) and see how Google responds with rankings. Sometimes the results are quick, and we can make adjustments and improvements quickly. Sometimes rankings are slower to develop, but we keep improving quality signals until we reach our ranking goals.
This isn’t just dropping a lot of content on a page. It’s much more of a UX/UI-designed landing page engineered to help users experience your content, not just read it. We break content into natural breaks using panel-based storyboard layouts, allowing the user to easily navigate and consume the content. You can interlink supporting pages and provide multiple conversion opportunities. These 10X landing pages are greater for both users and for SEO ranking ability.
SEO is an investment and often doesn’t create immediate results. The amount of time it takes to start seeing revenue and conversions from SEO efforts is affected by your starting position, your specific website and SEO needs, and the competition of the keyword and phrases you are targeting.
Local SEO can take anywhere from 1-2 months to 6-9 months. Ecommerce SEO or enterprise SEO can take anywhere from 6 months to 18 months or longer depending on the competition.
We can sometimes estimate the amount of time it takes to get results by identifying the gaps you have in technical, content, and links. The time it takes to execute the gap and become a good resource (or answer) to the searcher is one part of the timeline.
The other part of the timeline is Google. Since we don’t control Google, we can’t control how long it takes for SEO improvements to take effect. Google’s reps have stated multiple times that new quality signals can take months to get credited to you and show up in improved rankings.
“… even if you make big changes with the design and the functionality, and you add new features and things, I would definitely expect that to take multiple months, maybe half a year, maybe longer for that to be reflected in search because it is something that really needs to be re-evaluated by the systems overall.” – John Mueller
The question was asked if people needed to “just wait” for Google, and John Mueller said that the time could be used to continue improving the site, rather than waiting for months to see the results.
“Well, I wouldn’t wait, I would continue working on your website. Don’t give up.”
So our approach is to continually “stack wins” and improve quality signals. Google will reward those efforts, but not on an immediate timeline. SEO isn’t just a series of checkboxes and once you have those you can rank. It’s much more of an overall quality assessment and being a good trusted resource. That applies to local SEO all the way up to enterprise SEO.
We provide our clients with a weekly analytics report package that includes ranking positions of dozens to hundreds of keywords, visitor data, engagement data, conversion data, and visitor location data. This gives a complete look at how the website performs on a week-to-week basis with the previous 30 days of data. We also provide a monthly visibility report containing information about local business listings and citations for your business. These reports act as an optimization point where we can make data-driven decisions on the next steps and how to continually improve.
You don’t have to wait for reporting. With our analytics dashboards, you can get access to data and KPIs when you want them. See keywords rankings updated every 24 hours, and traffic and conversion data that refreshes up to every 15 minutes. You can follow along as rankings and traffic increase, and you’ll be able to see it happen at your leisure. Our dashboards have built-in historical comparison features so you can see progress and compare time periods.
You want to choose the right partner to manage your SEO and digital marketing strategies. Our SEO service is engineered to be continually moving the needle and improving relevance and ranking potential. It boils down to our processes, our culture, and our overall philosophy about marketing. You can see the work we do as our process is transparent, giving you access for approval and direction. We have years of experience getting results for clients of all shapes, sizes, and industries.
SEOteric was founded and is headquartered in Athens, GA, just outside of Atlanta. Our team mostly works from our main office, and we don’t outsource anything overseas. We believe that our team can build competency and expertise as we grow together, which is why we focus on building our team through employees instead of contractors.
SEO Services cover things like technical issues and content creation, and you’ll have access to code developers, writers, strategists, and designers as it’s required. It’s difficult for one person to excel in all the areas needed to execute a campaign, so we’ve put together a team that can execute even the most difficult initiatives.
Local SEO is helping businesses get ranking within their cities and service areas. Most people think strictly of Google My Business (Google Maps) rankings when you talk about Local SEO, but we also improve local rankings in the organic listings below the maps. Our approach is to leverage both website content and relevance along with Google My Business to create an opportunity for ranking in maps and in the organic listings.
Enterprise SEO is SEO on a larger scale. For businesses with large geographic areas (or even national companies), we help create ranking opportunities agnostic of location (meaning, you rank everywhere in the US). We’ve help clients rank for national keywords that drive revenue at scale. Getting ranked for enterprise keywords has an enormous impact on revenue and business growth.
Similar to enterprise SEO, e-commerce SEO is product-driven. In order to rank well for products, you need good category structure, in-depth category pages, and in-depth product pages that have unique and useful content. We also help optimize technical considerations like product schema, Google Merchant Center feed for Google Shopping and optimize sites for sales and conversions.
Franchise SEO can be a two-part approach. We help some organizations with franchise recruitment by improving rankings for search terms related to franchise opportunities. This can be a powerful tool for franchise growth.
We also help franchises with local SEO marketing for each franchise location. We’ll employ local SEO strategies for each location and help them attract business from local searches in Google My Business and in the organic listings.
Most of our SEO Services have both strategy development and execution/implementation, but some of our clients only need us in a guidance/consulting role. Some larger businesses may have internal marketing staff that can execute tactics but needs direction on what to do and how to achieve results. SEOteric can provide guidance and consulting that is actionable to help your marketing team maximize their impact.
Similar to SEO consulting, some businesses hire us to execute specific initiatives like technical optimizations, landing page development, or link acquisition. These types of arrangements are based on hourly input and can help existing teams execute where they lack expertise, bandwidth, or talent. We can often help accelerate the process by supplementing existing teams.
Our SEO Audits are also tools used to assist in-house teams to uncover actionable and prioritized steps to improve their SEO efforts. We take a deep dive into technical, content, and link aspects to deliver an actionable report on how you can execute and improve ranking signals. We also offer an implementation service to execute the action items on each audit. We have some clients that we perform yearly or quarterly audits to make sure the team is staying on track with important issues.
The people that work on your campaign are SEOteric employees and not overseas vendors. This makes expectations and communication clearer and helps us continually develop and train our team to get better and more effective and proficient in our processes. We are always updating SEO processes and services to reflect the most effective strategies, and we can do that because we have full control over the process.
*The Local Package is for businesses that provide services to a local market with moderate competition. It focuses on keyword and topic saturation in your primary city, Google Business Profile optimization, and website optimizations.
*Our SEO Service is designed for businesses in more competitive markets, and/or with larger service areas spanning across multiple cities, states, regions, or nationally. It takes more authority to rank over a larger area, and this package is designed to meet those demands.
Our clients love working with us, and we think you will too. Give us a call to see how we can work together - or fill out the contact form.