Healthcare Digital Marketing

What's included

• 20 Points/Month This package is 20 points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity. Points are typically 30 minute sprints or equivalent value.
• Local SEO CampaignLocal SEO is search engine optimizations for a specific city or area. We help you rank for your keywords in Google Maps (with your Google Business Profile) as well as the organic listings. This service includes content and landing page development, Google Business Profile optimization, citation building, competitive intelligence, analytics dashboards and reporting.
• Social Media Ads Social Media Ads are ads we can run in Facebook an Instagram using Geofencing (Geo-targeting) by location to get your ads in front of your local audience. We use a mix of video ads and static ads to get your message across. This service includes 1 video web story ad (usually 30-45 seconds) and 1-2 static ads, ad refinement, audience targeting and refinement, conversion tracking, analytics and reporting.
• Account Representative You'll get an assigned digital marketing specialist for your account who will be executing on your behalf. This person will be your point of contact for questions, project management, and consulting.
• Competitive Intelligence Competitive Intelligence is the process of identifying the top ranking sites for your targeted keywords and breaking them down into measurable attributes and ranking factors to identify what Google wants from the keyword results, what top sites are doing to rank, and what the gap is between your website and the top ranking sites. This data is used to identify the actionable steps to become a better resource and improve ranking ability.
• Campaign Development This is where the rubber meets the road. We take the findings from research and competitive intelligence and build your campaigns for each service. SEO initiatives will have defined targets and landing pages as well as tracking rankings for keywords. Social Media ads are set up, targeted, and deployed. Each service has its defined targets and goals and launched.
• Content Creation Content Creation will begin with strategic outlines to fill in the content gaps. Once outlines are approved, we draft the content designed to meet the requirements of search engines and your prospective users.
• Landing Page Development As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
• Marketing Consulting Each month, you'll get 1 monthly consulting meeting. We follow a PRO cadence (Progress, Results, and Opportunities). We'll show you the progress we've made (the deliverables), the results of the work (rankings, traffic, conversions), and the opportunities we've discovered (new insights and what's coming next). This approach helps us stay on the same page, and make progress towards our goals.
• Marketing Dashboards Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
• Detailed Deliverables Each project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.

What's included

• 70 Points/Month This package is 70 points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity. Points are typically 30 minute sprints or equivalent value.
• SEO Campaign SEO is search engine optimization, usually targeting your specific market area. We help you rank for your keywords in Google Maps (with your Google Business Profile) as well as the organic listings. This service includes content and landing page development, Google Business Profile optimization, citation building, competitive intelligence, analytics dashboards and reporting.
• Social Media Posting Social Media posting includes regular content publishing to up to 5 social media channels, including Facebook, Instagram, LinkedIn, Twitter, and Google Posts.
• Social Media Ads Social Media Ads includes ad creative and ad Management. Ad spend paid directly to advertisers, and is not included.
• Google Ads Set up Google Ads set up includes creating the campaigns, ad groups and ads, as well as the appropriate extensions to give you maximum coverage.
• Google Ads Management Google Ads management includes ad creative and Google Ads Management. Ad spend paid directly to advertisers, and is not included. Google Ads often has a higher cost, but often a faster return because you can get in front of people with an established need and an intent to act on it. We use trend analysis to uncover actionable insights, as well as Clickcease to limit fraud and bot clicks.
• Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf. This person will be your point of contact for questions, project management, and consulting.
• Biweekly Consulting Each month, you'll get 2 monthly consulting meetings (one every two weeks). We follow a PRO cadence (Progress, Results, and Opportunities). We'll show you the progress we've made (the deliverables), the results of the work (rankings, traffic, conversions), and the opportunities we've discovered (new insights and what's coming next). This approach helps us stay on the same page, and make progress towards our goals.
• Research & Planning Research and planning is an important part of any campaign, as we get to know you, your products and services, your market, and your competition. This allows us to tailor a plan to maximize impact and your return on marketing spend.
• Competitive Intelligence Competitive Intelligence is the process of identifying the top ranking sites for your targeted keywords and breaking them down into measurable attributes and ranking factors to identify what Google wants from the keyword results, what top sites are doing to rank, and what the gap is between your website and the top ranking sites. This data is used to identify the actionable steps to become a better resource and improve ranking ability.
• Marketing Plan Development Once research is completed, we'll provide a multi-month plan on how we'll execute your campaign. We'll work with you to set priorities importance and a plan that addresses your specific digital marketing needs.
• Campaign Development This is where the rubber meets the road. We take the findings from research and competitive intelligence and build your campaigns for each service. SEO initiatives will have defined targets and landing pages as well as tracking rankings for keywords. Social Media ads are set up, targeted, and deployed. Each service has its defined targets and goals and launched.
• Blog Management As a part of content creation, we'll provide blog posts, usually once every week or so, to help with supplemental content, internal linking, and long-tail search optimization opportunities. We will also go back and optimize each existing blog post to make it more relevant for its targeted search terms.
• Content Creation Content Creation will begin with strategic outlines to fill in the content gaps. Once outlines are approved, we draft the content designed to meet the requirements of search engines and your prospective users.
• Design Services This retainer gets you access to our design services, where we will provide mock ups for new landing pages. This allows us to create a nice user experience for any new content that is added, and allows us to make improvements to the existing layout. This doesn't include a full website redesign, as those are typically scoped as individual projects - but we will make sure content looks good as its implemented.
• Landing Page Development As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
• Website Maintenance We'll provide content updates as a part of this retainer. You'll also get access to our full website operations team for larger updates like updated designs or new features at an hourly a-la-carte rate of $150 per hour.
• Marketing Dashboards Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
• CRM Integration* * CRM integration can funnel leads from the website to your CRM, as long as connections are available via webhooks (like Zapier). We can build custom integrations for solutions that don't have access to webhooks, but those projects are scoped and quoted individually.
• Detailed Deliverables Each project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.

What's included

• 120 Points/Month This package is 120 points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity. Points are typically 30 minute sprints or equivalent value.
• SEO Campaign SEO is search engine optimization, usually targeting your specific market area. We help you rank for your keywords in Google Maps (with your Google Business Profile) as well as the organic listings. This service includes content and landing page development, Google Business Profile optimization, citation building, competitive intelligence, analytics dashboards and reporting.
• Social Media Posting Social Media posting includes regular content publishing to up to 5 social media channels, including Facebook, Instagram, LinkedIn, Twitter, and Google Posts.
• Social Media Ads Social Media Ads includes ad creative and ad Management. Ad spend paid directly to advertisers, and is not included.
• Google Ads Set up Google Ads set up includes creating the campaigns, ad groups and ads, as well as the appropriate extensions to give you maximum coverage.
• Google Ads Management Google Ads management includes ad creative and Google Ads Management. Ad spend paid directly to advertisers, and is not included. Google Ads often has a higher cost, but often a faster return because you can get in front of people with an established need and an intent to act on it. We use trend analysis to uncover actionable insights, as well as Clickcease to limit fraud and bot clicks.
• Email Campaigns We'll develop lead nurturing campaigns to target your prospect list, help you acquire and manage emails, and provide analytics and conversion tracking to understand the performance.
• 1 Senior Consultant Higher-level initiatives get higher level talent, and you'll have access to a senior-level consultant to guide your marketing initiatives. Your consultant will provide strategy, models for executing, and insights into campaign performance.
• 1-2 Support Specialist In addition to a senior consultant, you'll have access to our marketing support team who will execute on your behalf. With a higher level of utilization, you may have 1-2 additional people working on different parts of the campaign.
• Biweekly Consulting Each month, you'll get 2 monthly consulting meetings (one every two weeks). We follow a PRO cadence (Progress, Results, and Opportunities). We'll show you the progress we've made (the deliverables), the results of the work (rankings, traffic, conversions), and the opportunities we've discovered (new insights and what's coming next). This approach helps us stay on the same page, and make progress towards our goals.
• Research & Planning Research and planning is an important part of any campaign, as we get to know you, your products and services, your market, and your competition. This allows us to tailor a plan to maximize impact and your return on marketing spend.
• Marketing Plan Development Once research is completed, we'll provide a multi-month plan on how we'll execute your campaign. We'll work with you to set priorities importance and a plan that addresses your specific digital marketing needs.
• Campaign Development This is where the rubber meets the road. We take the findings from research and competitive intelligence and build your campaigns for each service. SEO initiatives will have defined targets and landing pages as well as tracking rankings for keywords. Social Media ads are set up, targeted, and deployed. Each service has its defined targets and goals and launched.
• Competitive Intelligence
• Blog Management As a part of content creation, we'll provide blog posts, usually once every week or so, to help with supplemental content, internal linking, and long-tail search optimization opportunities. We will also go back and optimize each existing blog post to make it more relevant for its targeted search terms.
• Content Creation Content Creation will begin with strategic outlines to fill in the content gaps. Once outlines are approved, we draft the content designed to meet the requirements of search engines and your prospective users.
• Design Services This retainer gets you access to our design services, where we will provide mock ups for new landing pages. This allows us to create a nice user experience for any new content that is added, and allows us to make improvements to the existing layout. This doesn't include a full website redesign, as those are typically scoped as individual projects - but we will make sure content looks good as its implemented.
• Landing Page Development As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
• Website Maintenance We'll provide content updates as a part of this retainer. You'll also get access to our full website operations team for larger updates like updated designs or new features at an hourly a-la-carte rate of $150 per hour.
• Marketing Dashboards
• CRM Integration * CRM integration can funnel leads from the website to your CRM, as long as connections are available via webhooks (like Zapier). We can build custom integrations for solutions that don't have access to webhooks, but those projects are scoped and quoted individually.
• Detailed Deliverables Each project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.