SEOteric Serves Clients With Healthcare Digital Marketing Services
Doctors, Hospitals, and Healthcare professionals have more complicated requirements for websites and technology than a typical business. Healthcare professionals need a professional website and exposure just like any other business, but they have to meet expectations and legal requirements of security and compliance standards. Your hosting and website technology plays a significant role in how secure your website and database are. When you chose a provider to handle your website and hosting, you need to chose a company that understands your needs.
Healthcare is a sector where precision, expertise, and trust are paramount. At SEOteric, we deeply appreciate the uniqueness and responsibility of this industry. Our strategies are tailored to highlight the expertise and advanced treatments that healthcare professionals offer. Through detailed market analysis and targeted strategies, our aim is to ensure that when prospective patients search for services you provide, your location and practice ranks prominently, and with credibility.
AVG Increase in SEO Traffic
AVG Increase in Sales & Leads
AVG Increase in Conversion Rate
Transparency & Clarity of Deliverables
Chiropractic Works is seeing 150+ conversions per month between Google Business Profile actions and website leads. Google Ads has above an 8% conversion rate, delivering a healthy cost per conversion.
SEOteric provided the website design and development, content creation, SEO and Google Ads for a search-centric approach. We will be expanding the digital reach further by employing social media advertising to add demand generation to the mix.
We've also helped this practice with relocation and expansion - managing the Google Business profile, landing pages, and messaging to add clarity to the move for both new and existing patients.
Red Cedar Counseling receives over 200 conversions per month from digital marketing channels. SEO drives over 50% of those leads, with Google Ads contributing another 25%.
SEOteric provided a new website design to help improve user experience and conversion rate, creating around a 10% conversion rate (a 5X increase). This is averaging about 1500 sessions per month, with just over 150 conversions (leads and calls). We employed specific landing pages for therapy types, and harnessed local relevance to give us a strategy to allow the practice to serve more people in their community.
With a content creation approach based on competitive intelligence, we created a topical content structure allowing us to highlight the main services, use cases, and frequently asked questions. This approach helps us cover a lot of search intent and be a great resource to patients in their area.
Our digital marketing packages for healthcare organizations are an outsourced digital marketing team, giving you flexibility over service-specific marketing retainers. Our digital marketing packages allow you to allocate resources where needed, spreading impact across SEO, Google Ads, Design, Development, and Social Media.
Each package has an allotment of "points" you can use to execute your marketing plan. This approach will end up saving you thousands of dollars per month VS assembling and executing with an in-house team.
The healthcare digital marketing packages typically include a mix of the following services:
EARLY STAGE HEALTHCARE ORGANIZATIONS WITH LESS THAN 1M IN REVENUE (20 POINTS/MONTH) An Out-Of-The-Box Digital Marking Plan for the small, local business with less than 1 million in revenue. This package combines Local SEO and Social Media Advertising for a perfect mix of lead and demand generation for a local market. For less than the cost of one employee, you get access to your own digital marketing team. Recommended $500 in Ad spend paid directly to Facebook/Meta.
This plan gets 20 points per month with a detailed plan for executing your SEO Strategy and Social Media Advertising. It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more.
SMALL HEALTHCARE ORGANIZATIONS WITH MORE THAN 1M REVENUE (40 POINTS/MONTH) An Out-Of-The-Box Digital Marking Plan for growing small businesses with more than 1 million in revenue. This plan gets 40 points per month with a detailed plan for executing your digital marketing strategy, and combines SEO with either Social Media OR Google Ads for a strong mix of lead and demand generation to increase market share. Does not include ad spend.
If you choose SEO + Social Media, that includes Social Media Posting plus Ads Creative and Ads Management. Ad spend paid directly to advertisers, and is not included.
If you choose SEO + Google Ads, that includes Google Ads Creative and Google Ads Management. Ad spend paid directly to advertisers, and is not included.
MATURE AND ESTABLISHED SMALL HEALTHCARE ORGANIZATIONS (70 POINTS/MONTH) An Out-Of-The-Box Digital Marking Plan for established small businesses. This package combines SEO, Social Media Marketing, Social Media Advertising, and Google Ads Management for a strong mix of lead and demand generation to increase market share. Does not include ad spend.
This plan gets 70 points per month with a detailed plan for executing your digital marketing strategy. It also includes project management and biweekly consulting meetings (2 per month) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. This plan has higher utilization with 2 dedicated specialists assigned to your account. Creative Assets typically refreshed once per quarter, or when they become "fatigued".
ESTABLISHED SMALL TO MEDIUM SIZED HEALTHCARE ORGANIZATIONS (120 POINTS/MONTH) An Out-Of-The-Box Digital Marking Plan for established small to medium sized businesses. This package combines SEO, Social Media Marketing, Social Media Advertising, Email Campaigns and Google Ads Management for a strong mix of lead and demand generation to increase market share. Does not include ad spend.
This plan gets 120 points per month with a detailed plan for executing your digital marketing strategy. It also includes project management and biweekly consulting meetings (2 per month) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. This plan has higher utilization with 1 senior marketing consultant and 2 dedicated specialists assigned to your account. You get access to marketing leadership, creative support, development support and execution with this plan. Creative Assets refreshed every 60 days.
Reach out and get a quote. We can often create a custom solution for start-ups or enterprise healthcare companies based on each organization's needs.
From concept to implementation, we've got you covered.
SEO is our flagship offering and what we are known for. We have a deep competency around search engine optimization and have helped clients of all sizes get better results from SEO. We can be your complete solution or give consulting and guidance to existing teams.Show Me More
Our website design combines beautiful layouts with sound SEO and performance principles to give you a solid foundation for marketing. We build most of our sites in Wordpress, with additional capabilities for fully custom rails applications and ecommerce websites.Show Me More
Getting the most from ads requires an understanding of the ad platform and how to target your audiences. We can create, optimize, and refine campaigns to get the most return on ad spend. With additional layers like Opteo trend analysis and Clickcease, you'll get more from your budget.Show Me More
Where SEO and Google Ads are used to target customers with existing demand, Social Media can be used for demand generation. We'll create compelling advertising as well as organic posts to drive engagement.Show Me More
Increase AUV for individual franchise locations (or single owner multi-location businesses) as well as franchise lead recruiting. Specialized services at scale for larger brands and upcoming franchises.Show Me More
Keep your website fast and secure with individual containers, backups, upgrades, caching, CDN, monitoring, and dedicated resources. We take care of your website hosting so you don't have to.Show Me More
Healthcare SEO, or search engine optimization for medical practices, plays a crucial role in growing a healthcare practice through digital marketing. By implementing SEO strategies, you can improve your website's visibility and rankings on search engine results pages (SERPs), ultimately attracting more organic traffic to your practice's website.
When potential patients search for healthcare services in their area, you want your practice to appear at the top of the search results. Healthcare SEO helps optimize your website's content, meta tags, and keywords to improve its visibility on search engines like Google. By appearing higher in the SERPs, you increase the chances of attracting clicks and generating more leads for your practice.
Healthcare SEO allows you to target specific keywords and phrases that potential patients are searching for. By optimizing your website's content with relevant keywords related to your healthcare services, you can attract highly targeted traffic to your site. These visitors are more likely to be interested in your services and convert into patients.
Google Ads allows healthcare organizations to appear at the top of search engine results pages (SERPs) for relevant keywords. This increased visibility ensures that your organization is seen by potential patients who are actively searching for healthcare services. By targeting specific keywords and demographics, you can reach the right audience and generate more visibility for your practice.
With Google Ads, healthcare organizations can target their ads to specific geographic areas, ensuring that their marketing efforts are reaching local patients. This is particularly important for organizations that rely on local patients for their business. By targeting specific locations, you can increase the likelihood of attracting patients who are in close proximity to your practice.
Overall, Google Ads offer healthcare companies the opportunity to increase visibility, target specific audiences, optimize their marketing budget, and track the performance of their campaigns. By utilizing this cost-effective and measurable advertising strategy, healthcare organizations can attract more patients, improve patient satisfaction, and ultimately grow their impact on their communities.
A well-designed and user-friendly website for your healthcare organization can attract more patients. Potential patients are likely to visit a healthcare company's website to gather information, compare services, and make a decision about their healthcare provider. A website that is easy to navigate, informative, and visually appealing can leave a positive impression and increase the chances of converting website visitors into patients.
A great website can improve patient satisfaction. By including features such as online appointment scheduling, patients can conveniently book appointments without having to make phone calls or wait on hold. This saves time for both patients and staff and can enhance the overall patient experience. Additionally, providing educational resources on the website can empower patients to make informed decisions about their health, leading to better patient outcomes and increased satisfaction.
A few things that are important to us and our clients.
You'll see exactly what we are working on and have input and approval for what we execute. Our work is visible, meaning, you'll see what's being done. You can access data and analytics like rankings, traffic, conversions, and important marketing metrics whenever you want. Our deliverables will highlight and show exactly what goes in to your campaign.
Our process works by clearly defining the gap of where you are and where we need to go. This Competitive Intelligence is specific to you - your market and your services. We take the guesswork out of SEO and marketing by establishing a clear path to improvement, delivering case-study worthy results across many industries and scopes.
We craft solutions for each individual client, leveraging our assessments and Competitive Intelligence to identify actionable improvements. We prioritize strategies based on business goals and what is important to you, giving thoughtful consideration and strategy development that is cross examined by our marketing operations team for maximum effectiveness.
Our strategies and tactics evolve based on real-time feedback of results, research, and Competitive Intelligence. We utilize an "evergreen" approach that gets better with time as we monitor competitive changes and changes in platforms (like Google, Google Ads, Facebook, etc).
Our consulting and meetings follow a defined cadence of Progress, Results, and Opportunities & Insights (PRO). You'll see what we've done (Progress), how that worked (Results), and what to expect next (Opportunities). You have a voice and guidance in the marketing decisions and strategies.
We provide deliverables and proof of work for what we execute like changes, research, and content updates. You'll see the results grow over time with our up-to-date marketing dashboards. Regular consulting meetings will keep you up to speed on marketing initiatives.
Trust is Earned, and Here's How We Earn It.
"Seoteric checks all the boxes: the results speak for themselves, and the communication is top-notch. Seoteric has provided everything I need from a business service standpoint and a customer service standpoint."
- Owner, Headline Booking Group
"They truly understand the nuances of SEO. While most digital agencies focus on just improving visibility, Seoteric applies conversion strategies to increase profits."
- Account Executive, Georgia Oak Partners
"I contacted a very large company and they explained that I was too small. They referred me to SEOteric. What a stroke of luck - their knowledge and professionalism are impressive."
- Owner, Chesapeake Financial Service
"Cheers to a successful launch of the website! Thanks to the SEOteric team for all the hard work and partnership. We are looking forward to continuing to evolve together."
- Digital Marketing Director, Tidal Wave Auto Spa
"Well done! Thank you! The website looks great and is very professional and has exceeded my expectations. I just got done reviewing it this morning and am very proud of it."
- Owner, J.W. York Homes
"SEOTERIC is an exceptional company. I instantly became the "hero" by engaging SEOTERIC to build a website and fully optimize it... Not only have they built a website that has been called "one of the best in our industry" but they continue to bring fresh ideas for further improvements, optimization, and marketing in general. "
- Marketing Director, Renaissance Windows & Doors
"SEOteric has the best website team we've ever worked with. They have worked side by side with us to completely rebuild our web content and increase our reach as a company... they are very responsive to service issues; they always respond in a timely manner and with a real person. I highly recommend the SEOteric team."
- Owner, Metro Water Filtration
"When we were looking to switch marketing/development companies we interviewed 7 different ones. SEOteric's professionalism and communication is what made us decide to choose them. They have surpassed our expectations and I would 100% recommend any business looking to hire a marketing team to hire SEOteric."
- Owner, MindBody Med Spa
Our Goal is That Every Client Becomes a Case Study.
Your Pie trust SEOteric with their website, SEO and Google ads for their 70+ franchises, as well as franchise recruiting for new franchise leads.
Increase In SEO Conversions
Local SEO + Google Ads
4esthetics Lounge trust SEOteric with their website, SEO and Google Business Profile, and Google Ads for their location in Lexington, KY.
Increase In Overall Conversions
Enterprise SEO + Consulting
World Bank via CGAP and FinDevGateway trust SEOteric with SEO consulting and guidance for their digital teams.
Increase In Organic SEO Traffic
Multi-Location Digital Marketing
Kaizen Auto Care trust SEOteric to manage digital marketing and SEO for their 40+ locations across the country. (Yes, 15X - ask for the chart.)
Increase In Organic SEO Traffic
We have experience in a wide range of categories. Below are just a few industries we serve.
Independent doctors and physicians groups can all benefit from improved local search visibility and local marketing.
Dentists and oral surgery centers need a steady stream of inbound leads and do well when leveraging SEO and Google Ads.
Med Spas and Cosmetic Centers usually have a bigger marketing footprint, and getting visibility across a wider market matters.
Search campaigns like SEO and Google Ads can benefit urgent care centers in a significant way, as the need is urgent and proximity and visibility will drive visits.
Digital marketing will broaden a counseling center's reach, connecting it with a larger, more diverse audience who may benefit from mental health services.
Digital marketing can enhance the visibility of a massage center or sports medicine facility, attracting clients who seek services for wellness and injury recovery.
Contact Us to Set Up A Discovery Call
Our clients love working with us, and we think you will too. Give us a call to see how we can work together - or fill out the contact form.