How Google Ads Quality Score Really Affects Your CPCs
Posted: February 4, 2026How Google Ads Quality Score Really Affects Your CPCs Search Engine Land contributor Jyll Saskin Gales explains why rising CPCs are often a symptom of low ad quality rather than higher bids or tougher competition…. Read More
Human Experience Optimization: Why Experience Now Shapes Search Visibility
Posted: February 2, 2026Human Experience Optimization: Why experience now shapes search visibility Search Engine Land’s Casey Nifong recently framed a crucial shift for search: “Human experience optimization (HXO): the practice of optimizing how humans experience, trust, and act… Read More
Kirk Williams on Client Fit: How Agencies Should Vet PPC Clients to Avoid Burnout and Lost Profit
Posted: February 1, 2026Kirk Williams on Client Fit: How Agencies Should Vet PPC Clients to Avoid Burnout and Lost Profit Selecting the right clients is as strategic as choosing the right campaigns. In a recent Search Engine Land… Read More
Google Tests Third‑Party Endorsements in Search Ads: What Advertisers and Publishers Should Do Now
Posted: January 31, 2026Google Tests Third‑Party Endorsements in Search Ads: What Advertisers and Publishers Should Do Now Google is experimenting with inserting short third-party endorsements directly into Search ads — a change that could shift how advertisers convey… Read More
What 2 Million LLM Sessions Reveal About AI Discovery — What It Means for SEO
Posted: January 30, 2026What 2 Million LLM Sessions Reveal About AI Discovery — What It Means for SEO Search Engine Land’s Jordan Koene analyzed nearly two million LLM sessions and surfaced a clear lesson for digital marketers: AI… Read More
When Search Performance Improves but Pipeline Doesn’t: Bridging SEO and Revenue
Posted: January 29, 2026When Search Performance Improves but Pipeline Doesn’t: Bridging SEO and Revenue Improvements in search rankings, visibility, and traffic are cause for celebration — until leadership asks why pipeline and revenue aren’t following. As Corey Morris… Read More
Google Searches Per U.S. User Fell Nearly 20% YoY: How to Adapt SEO and Ads
Posted: January 28, 2026Google searches per U.S. user fell nearly 20% YoY: How to adapt SEO and ads New analysis from Datos and SparkToro — highlighted by Search Engine Land — shows a striking change in how Americans… Read More
Yahoo Scout: A Web-Forward AI Answer Engine That Puts Clicks Back to Publishers
Posted: January 27, 2026Yahoo Scout arrives as a web-forward AI answer engine Yahoo has launched Yahoo Scout, an AI-powered answer engine integrated across Yahoo Search, News, Finance and Mail. The product is built on Anthropic’s Claude and grounded… Read More
How We Are Adapting to AI-First Search Behavior: Navigating the Shift in How Users Find Information
Posted: January 26, 2026How SEOteric is Adapting to AI-First Search Behavior: Navigating the Shift in How Users Find Information Search Engine Land contributor Marcus Miller argues that search is shifting from a click-driven model to one where users increasingly delegate tasks… Read More
Google Ads bug prevents editing Performance Max asset groups — what advertisers should do
Posted: January 25, 2026Google Ads bug prevents editing Performance Max asset groups — what advertisers should do Google Ads is experiencing a bug that prevents some advertisers from editing and saving Performance Max (PMax) asset groups, producing an… Read More
Google Ads notes bug removes ‘Add note’ option — How advertisers should respond
Posted: January 24, 2026Advertisers and agencies relying on Google Ads’ notes feature are experiencing an intermittent bug that removes the familiar “Add note” option from account change popups, complicating documentation and troubleshooting for performance shifts. This issue, reported… Read More
Rubric-Based Prompting to Reduce AI Hallucinations: Enhancing SEO Content Accuracy
Posted: January 23, 2026Rubric-Based Prompting to Reduce AI Hallucinations: Enhancing SEO Content Accuracy Introduction to Rubric-Based Prompting and AI Hallucinations Artificial intelligence models used in content creation and SEO often generate inaccurate or fabricated information, known as hallucinations…. Read More
.png)
