Designing Customer Journeys for People and AI Agents: A Dual Approach to Engagement
Posted: December 19, 2025Designing Customer Journeys for People and AI Agents: A Dual Approach to Engagement Customer interactions with brands are evolving as AI agents increasingly influence decision-making. Erik Yeh highlights that “Agents are not just another channel…. Read More
Managing Google’s Broad Match with Smart Bidding: Controls and Implementation Guide
Posted: December 19, 2025Google’s decision to make broad match the default for new Search campaigns in July 2024 changed how advertisers should approach keyword targeting. Broad match now operates as part of a larger optimization system — most… Read More
EU Antitrust Probe into Google’s Use of Publisher Content: Implications for SEO and Content Rights
Posted: December 19, 2025EU Antitrust Probe into Google’s Use of Publisher Content: Implications for SEO and Content Rights The European Union has initiated an antitrust investigation into Google’s practice of using publisher content to create AI-powered Overviews. This… Read More
From SEO to GEO: How Marketing Leaders Stay Visible in AI-Driven Search
Posted: December 19, 2025From SEO to GEO: How Marketing Leaders Stay Visible in AI-Driven Search The rise of AI-generated answers is reshaping how people find and consume information online. Search Engine Land’s sponsored article by Contentful highlights an… Read More
Semrush AI Visibility Awards: How Brands Win in AI-Generated Search
Posted: December 18, 2025Semrush AI Visibility Awards: How Brands Win in AI-Generated Search Semrush’s new AI Visibility Awards and accompanying AI Visibility Index offer the first large-scale look at which brands surface most often in AI-generated responses. As… Read More
Google Adds Location Targeting Controls to Demand Gen Campaigns: What Advertisers Should Do
Posted: December 18, 2025Google Adds Location Targeting Controls to Demand Gen Campaigns: What Advertisers Should Do Google Ads has rolled out new location targeting controls for Demand Gen campaigns, giving advertisers a choice between “Presence or interest” and… Read More
How Fan-Out Query Coverage Boosts Your Odds of Being Cited in Google AI Overviews
Posted: December 18, 2025How Fan-Out Query Coverage Boosts Your Odds of Being Cited in Google AI Overviews Google’s AI Overviews are reshaping visibility opportunities in search by citing pages that offer depth across related queries — not just… Read More
Google explains JavaScript execution on non-200 HTTP status codes — what SEOs need to know
Posted: December 18, 2025Google clarifies how JavaScript is handled on non-200 HTTP status pages Google has updated its JavaScript SEO guidance to make clear that pages returning non-200 HTTP status codes (for example, 404 or 500) may not… Read More
How Google’s Bayesian Incrementality Testing Lets Advertisers Measure Lift at $5,000
Posted: December 18, 2025How Google’s Bayesian Incrementality Testing Lets Advertisers Measure Lift at $5,000 Google has introduced a Bayesian approach to incrementality testing that makes lift measurement practical at much lower budgets than before. The methodology replaces rigid… Read More
Apple will add more App Store search ads — What app marketers need to do
Posted: December 18, 2025Apple will add more App Store search ads — What app marketers need to do Apple announced it will add inline App Store search ads in 2026, placing advertisements directly within search results alongside organic… Read More
How to Build an SEO Annual Plan That Actually Gets Executed
Posted: December 18, 2025How to Build an SEO Annual Plan That Actually Gets Executed If you’ve ever heard the frustrated line, “We build a plan, but the execution never matches the intent,” you’re in good company. That phrase… Read More
Using AI to Diagnose and Improve Search Intent Alignment
Posted: December 18, 2025Using AI to Diagnose and Improve Search Intent Alignment Search Engine Land’s recent piece on using AI to diagnose and improve search intent alignment provides a practical framework for SEO teams trying to reconcile strong… Read More
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