Sunset of Google Ads API v18 and Its Impact Google Ads API v18 is being discontinued, with a clear timeline set for ending support. Continuing to use v18 after this deadline will result in loss… Read More
The Allure and Limitations of Web Traffic as a Vanity Metric Web traffic has long been a favored indicator for publishers and marketers to gauge digital success. However, relying heavily on this metric can create… Read More
The Shift from Phrase Match to Broad Match in Google Ads: What Advertisers Need to Know Google Ads is experiencing a notable change in keyword strategies, with phrase match keywords losing ground to broad match…. Read More
Generative Search and Brand Visibility in 2025 Generative search is transforming how brands connect with audiences by shifting from traditional keyword matching to AI-powered, conversational interactions that anticipate user intent with greater nuance. Consumers expect… Read More
Google Gemini: A Trusted Large Language Model for PPC Strategy Google Gemini has established itself as a leading large language model (LLM) designed specifically for pay-per-click (PPC) advertising. Its advanced targeting capabilities analyze vast amounts… Read More
Cloudflare’s Pay-Per-Crawl SEO and Geo-Targeting Features Cloudflare has introduced pay-per-crawl SEO and geo-targeting tools that give website owners greater control over how their sites are indexed and served across regions. These features allow users to… Read More
PPC Trends Shaping the Second Half of 2025 The second half of 2025 will bring notable shifts in pay-per-click (PPC) strategies. Automation is advancing, enabling campaigns to optimize in real time with less manual input…. Read More
The New Marketing Focus: Memory The marketing landscape is shifting from seeking attention or engagement to securing a lasting place in consumer memory. Brands increasingly recognize that creating enduring impressions shapes how consumers recall and… Read More
Navigating Google Ads Campaigns in 2025 Google Ads campaigns in 2025 require advertisers to manage evolving features and complex performance metrics to achieve meaningful results. Enhanced Performance Max capabilities have changed campaign management, demanding a… Read More
Sunset of Google Ads API’s Ad Sharing Feature Google has announced the retirement of the ad sharing feature within the Google Ads API, affecting advertisers and developers who used it to manage campaigns across multiple… Read More
Google’s Shift from Video Action Campaigns to Demand Gen Campaigns: What Advertisers Need to Know Google is automatically upgrading Video Action Campaigns to Demand Gen campaigns, a change that began in mid-2023 and is expected… Read More
YouTube Attribution Challenges in 2025 YouTube attribution remains complex due to the platform’s non-linear user behavior and limited data transparency. Viewers often engage with content across multiple devices—mobile phones, desktops, connected TVs—and return through different… Read More
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