
Why backlinks alone won’t secure your brand in AI-driven search Search Engine Land’s Aimee Jurenka lays out a clear warning for enterprise marketers: the signals that drove search visibility in the past are shifting. As… Read More

Why Backlinks Alone Won’t Save Big Brands in AI Search — What SEOs Should Do Next Search Engine Land’s recent item highlighted a growing concern for large brands: AI-driven answers are not always using the… Read More

Declining Homepage Clicks: A Shift in SEO Measurement A new analysis from Search Engine Land, comparing Q3 2026 with Q3 2025 across 110 homepages, found that 74% of the sites lost organic clicks with a… Read More

Technical SEO Checks for Vibe-Coded Websites: Navigating AI-Built Sites AI-driven website builders make it fast and affordable to launch polished sites, but they can introduce technical SEO gaps that automated tools may miss. As Matt… Read More

The evolution of search into conversational AI means every follow-up question in a search session represents a fresh opportunity for brands to connect with users. Natasha Post argued this shift in Search Engine Land on… Read More

Why Google’s shared AI training control matters Google has said it will support a shared AI training control placed in the robots.txt file, giving publishers a simpler way to express how their content should (or… Read More

Google Backs Shared AI Training Control in robots.txt — What Publishers and SEOs Need to Know Google has announced plans to support a shared AI training control in robots.txt, using the IETF AIPREF draft as… Read More

Core Web Vitals Optimization: When It’s Worth the Effort and When It Isn’t Core Web Vitals—Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS)—are useful signals about real user experience…. Read More

AI-Referred Visitors Drive Significant Revenue Growth for U.S. Retail Sites New data from Adobe, highlighted by Danny Goodwin at Search Engine Land, shows a striking shift in the value of traffic coming from AI platforms:… Read More

SEOs, We Need to Talk About E-E-A-T — Analysis and Takeaways for Practitioners Google’s E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—has become a central talking point for SEO teams and content creators. A recent Search Engine… Read More

Semrush: ‘Poisoned’ Google Results Are Distorting Rank Trackers — What SEOs Should Do Search Engine Land and Semrush confirmed a growing problem for SEO professionals: some automated queries are returning unusual or “poisoned” Google search… Read More

Build a Google Ads Dashboard with Claude That Connects Spend to Outcomes Tania Brown’s article on Search Engine Land highlights a common gap in ad measurement: Google Ads reports clicks and conversions, but often not… Read More
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