Rethinking SEO: Embracing the Spiderweb Model for Enhanced Results
Posted: February 13, 2025In the ever-evolving landscape of digital marketing, the traditional funnel model for SEO is being challenged. In her insightful article, “Think Spiderwebs, Not Funnels for Remarkable SEO Results,” Edna Chavira presents a compelling case for… Read More
Google’s New 540-Day Customer Match Data Rule: What SEO Professionals Need to Know
Posted: February 13, 2025In a significant move towards enhancing user privacy, Google has announced a new policy that will impose a 540-day cap on Customer Match list durations across its advertising platforms, effective April 7, 2025. This update… Read More
Boost Your B2B PPC Performance in 2025 with These Underrated Tools
Posted: February 13, 2025In the article titled “5 Underrated Tools to Boost Your B2B PPC Performance in 2025,” Laura Schiele highlights the critical role of third-party tools in enhancing B2B pay-per-click (PPC) strategies as the digital marketing landscape… Read More
Harnessing AI Image Generation Tools for Enhanced SEO Strategies
Posted: February 13, 2025The article from Search Engine Land titled “7 Best AI Image Generation Tools to Bring Your Content to Life” provides an insightful overview of the leading AI image generation tools available in 2025. As the… Read More
Unlocking the Potential of Google Ads: The Performance Max Usefulness Indicator and 2025 Updates
Posted: February 13, 2025Google Ads has recently introduced the Performance Max Usefulness Indicator, a feature designed to help advertisers assess the incremental traffic impact of their search themes. This update enhances the existing Performance Max campaigns, which utilize… Read More
Small Business SEO – A Get Started With SEO Guide
Posted: January 14, 2025The following is a short, high-level guide to some foundational SEO initiatives that can help a small local business or start-up gain some much-needed SEO traction. We often work with small businesses and find that… Read More
Small Business SEO – Links and Authority Building
Posted: January 14, 2025Links are important. One of the differentiating things about Google from the very beginning was that they valued “citations” as a ranking factor while other search engines just looked at content relevance. Think about any… Read More
Small Business SEO – Understanding Keywords and What to Target
Posted: January 13, 2025Identifying what keywords to target is the first step in starting to optimize our content. We want to find what keywords are likely to help us attract new business, so we’ll start looking at keywords… Read More
Small Business SEO – Google Analytics and Event Tracking
Posted: January 3, 2025In this part of our Small Business SEO series, we are going to cover Google Analytics 4 and key events tracking. The goal is to be able to track website visits and events like page… Read More
Small Business SEO – Google Business Profile Optimization
Posted: December 16, 2024In our last post on small business SEO, we covered getting our Google business profile created and updated with comprehensive information. In this part, we’re going to be specifically looking at ranking factors and how we… Read More
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