Being Positionless — Marketing Lessons Beyond Harvard Business School
Posted: October 20, 2025Being Positionless — Marketing Lessons Beyond Harvard Business School Marketing education often stresses clear brand positioning, a principle deeply rooted in traditional business teachings, including Harvard Business School. However, an article by Optimove, published on… Read More
3 key AI search limitations for B2B SaaS marketing – SEOteric
Posted: October 16, 2025By SEOteric AI search is reshaping how buyers discover information — but for B2B SaaS marketers, notable limits remain. A recent Search Engine Land article identifies three key constraints that should shape how you plan… Read More
Understanding Google Ads Performance Max: Audience Signals and Search Themes
Posted: October 15, 2025Understanding Google Ads Performance Max: Audience Signals and Search Themes Google Ads Performance Max campaigns rely on machine learning to deliver ads across Google’s channels. A recent Search Engine Land article challenges the idea that… Read More
Why AI still runs on search — and SEO still runs the show
Posted: October 15, 2025Why AI still runs on search — and SEO still runs the show Marcus Miller argued in Search Engine Land on October 15, 2025 that AI depends on search to access authoritative information — and… Read More
Google Search gets Nano Banana in Google Lens
Posted: October 13, 2025Google Integrates Nano Banana Image Editing into Google Lens and Search Google has enhanced its visual search capabilities by integrating the Nano Banana image editing model — part of the Gemini 2.5 Flash Image technology… Read More
Instacart Integrates First-Party Retail Data into TikTok Ads Manager
Posted: October 7, 2025Instacart Integrates First-Party Retail Data into TikTok Ads Manager Instacart has begun feeding its first-party purchase and grocery selection data directly into TikTok Ads Manager, enabling CPG brands to target audiences based on verified shopping… Read More
Microsoft Names Amazon DSP as Preferred Partner to Transition Microsoft Invest Customers
Posted: October 7, 2025Microsoft Names Amazon DSP as Preferred Partner to Transition Microsoft Invest Customers Microsoft has designated Amazon DSP as its preferred partner to help advertisers transition off Microsoft Invest, its demand-side platform (DSP). The change follows… Read More
Google Introduces ‘Authorized Buyers’ Control to Replace ‘Ad Networks’ Blocking
Posted: October 7, 2025Google Introduces ‘Authorized Buyers’ Control to Replace ‘Ad Networks’ Blocking Google has updated its ad management policies by replacing the traditional ‘Ad networks’ blocking feature with a new ‘Authorized Buyers’ control. This change gives publishers… Read More
Consumers don’t trust the first search result — and AI use surges
Posted: October 7, 2025Consumers skeptical of the top result: what it means for brand search strategies Search Engine Land reports a notable shift in how people evaluate online information: many consumers no longer accept the first search result… Read More
The Rise of ChatGPT Shopping and Its Influence on Ecommerce SEO in 2025
Posted: October 2, 2025The Rise of ChatGPT Shopping and Its Influence on Ecommerce SEO in 2025 The integration of ChatGPT Shopping into ecommerce platforms is reshaping how businesses approach search engine optimization. This AI-driven conversational tool transforms customer… Read More
Responsive Search Ads in 2025: Innovations and Strategies
Posted: October 1, 2025Responsive Search Ads in 2025: Innovations and Strategies Responsive Search Ads (RSAs) have changed how advertisers approach search marketing by dynamically tailoring ad content to user intent. The 2025 updates introduce advanced AI-driven algorithms that… Read More
Google Ads Message Assets New Requirements: What Advertisers Need to Know for 2025
Posted: October 1, 2025Overview of Google Ads New Message Asset Requirements for 2025 Starting October 30, 2025, Google Ads will enforce updated message asset requirements that emphasize clarity, relevance, and compliance with stricter policies. These changes aim to… Read More
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