Google Introduces Member Pricing Beta Type for Merchant Listings - SEOteric Digital Marketing

Google Introduces Member Pricing Beta Type for Merchant Listings

Google has recently introduced a new beta feature for Merchant listing structured data, specifically the member pricing priceType, known as the validForMemberTier property. This update is designed to simplify the encoding of complex pricing structures for merchants, aligning with existing price features in Merchant Center.

The validForMemberTier property allows merchants to specify member prices, which are exclusive prices offered to loyalty program members. This is part of an effort to enhance the structured data guidelines for Merchant listings. The update clarifies the distinctions between different pricing types:

1. **Active Prices**: Current prices at which products are offered, not requiring a priceType or validForMemberTier property.
2. **Strikethrough Prices**: Original prices during a sale, marked with the priceType property set to StrikethroughPrice. They cannot include a validForMemberTier property.
3. **Member Prices**: Designated with the validForMemberTier property and cannot have a priceType property.

The purpose of this update is to help merchants better specify their pricing strategies through structured data, making it easier to communicate various pricing models to consumers. Merchants offering loyalty pricing should consider utilizing this new beta feature to enhance their product listings. Understanding the distinctions between the different pricing types is crucial for effective implementation.

This update is significant for e-commerce businesses, particularly those with loyalty programs, as it provides a clearer framework for presenting member pricing. By adopting these structured data practices, merchants can improve their visibility and competitiveness in search results.

As noted in the original article from Search Engine Land, “This update is designed to help merchants better specify their pricing strategies through structured data.” For more detailed information, you can read the full article [here](https://searchengineland.com/google-adds-member-pricing-beta-type-to-merchant-listing-pricing-structured-data-451908).