Demand Generation with Franchise Social Media Marketing
Franchise Social Media Marketing With Organic + Advertising
Social Media for franchiose locations is a good way to generate demand for products or services that aren't searched for as heavily, or to supplement search demand for increased exposure. We help franchises with organic social media posting as well as social media advertising.
The goal is to identify audiences that are likely to have an interest in your offering and get your message in front of them. Unlike search, we don't yet know if these audiences have a need or an intent to act on it, so we craft messages that are engineered to attract interest.
AVG Increase in SEO Traffic
AVG Increase in Sales & Leads
AVG Increase in Conversion Rate
Transparency & Clarity of Deliverables
Intelligent Strategy + Great Execution = Impactful Marketing
Stop The Scroll With Captivating Video Ads
Franchise Social Media Advertising That Generates Demand
To get your audience growing and to create conversion opportunities, you often need to advertise. We'll create some compelling web story ads to grab your audience's attention and deliver a short message with an offer and a call to action. We'll research and test audiences, which gives us the ability to target people by interest, demographics, location, and behaviors. We will define an audience likely to engage and likely to have an interest in what you are promoting.
Once we know who we are targeting, we'll create a storyboard to tell a short compelling story equipped with an offer and a call to action. We create unique short "web stories" to visually grab attention, stop the scroll, and get users to engage.Your ads will be set up to track important conversion data by tying sales and leads to social media engagements so you can see how ads are performing. Conversion attribution is difficult by nature, but you'll be able to see how ads contribute to the conversion process.
Multivariate Testing For Franchise Social Media Ads
When we are preparing to launch advertising campaigns, we often employ multivariate test to identify the best mix of targeting and ad assets. This gives us the best possible starting position to begin attracting potential customers.
Testing The Most Impactful Variables
We usually run test on genders, age brackets, locations, demographics, interest, copy, headlines, and visuals. These attributes can create thousands of variations, but we'll refine this down to the ones most likely to matter and run tests on those variations (often 20-30 tests). We assign a small budget to these tests and gain data on engagement, click through rates, and conversions to give us data on the mix of variables and ad assets most likely to drive action.
Publishing Winning Assets
We'll take a few of the winning assets and use those to start our campaigns, giving us real data behind the ads. We'll know going in what our expected CTR and Conversion Rate targets should be, giving us a great starting point for refinement.
Franchise Location Organic Social Media Posting
Build up your channel and your following with regularly scheduled posts to your social channels. We create a posting strategy, calendar, and create the content to post across all of your important social media accounts.
We'll work together to identify what strategies will work best for your brand. We look at the industry, competitors, and your audience to see what type of content will connect. Then we build a plan around that.
Built With Competitive Intelligence
We'll do research to identify the types of posts and media that gains traction, and what competitors in your space are doing. We will also identify any content gaps that we can potentially fill to give your social media a leading edge feel.
Amplified With Content Distribution
Social content will be published to your top social media channels including Facebook, Instagram, LinkedIn, Google Posts (for local Google Business Profiles), and Twitter. Pinterest and a few others are also available for some business categories.
Tracked With Social Media Analytics
Social analytics can be added to your analytics dashboard to give you access to key social media data, including engagements, demographics, and overall posts performance.
Get Your Franchise Social Media Marketing Proposal and Start Growing!
Are You Ready For AI in Franchise Social Media?
Artificial Intelligence is here, and it's here to stay. The question is - how do we use it? SEOteric is on the leading edge of AI, integrating trend analysis and AI tools into our development and marketing solutions. It's important to note that AI is more of a "co-pilot" and a tool to be used by professionals. In the right hands, it can increase efficiency and effectiveness of initiatives. It's not a replacement for strategy and execution, but a tool that can help achieve new and exciting things. We don't use AI as a replacement for talent - but we do leverage it to create new opportunities for growth.
Franchise Social Media Marketing & Advertising
The most effective social media marketing strategies combine organic posting with advertising - giving you a chance to tell an ongoing story while advertising your offers and services. We'll help you create and execute a strategy to reach your target audiences in social media across multiple platforms.
Each package has an allotment of "points" you can use to execute your social media plan. This approach will end up saving you thousands of dollars per month VS assembling and executing with an in-house social media team.
Franchise Startup Package
EARLY STAGE BUSINESSES WITH LESS THAN 1M IN REVENUE (20 POINTS + 1 POINT PER LOCATION PER MONTH) 
An Out-Of-The-Box social media plan for the small, local business with less than 1 million in revenue. This package combines social posting across 4-5 social channels plus social advertising on Facebook and Instagram for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to your own social media marketing plan.
This plan gets 20 points per month with a detailed plan for executing your social media strategy. We target your main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like website traffic, conversions, and so much more. Does not include Ad Spend, which billed directly from advertisers.
Starting At
$1,500/mo
+ $75 per location Monthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.
Or 15% of Ad Spend (whichever is greater)
What's included
- $1,000 Setup/Optimization We have a heavy lift in the first 1-2 months to get accounts created, optimized, and set with new ad assets, so we do require a one-time initial set up fee to get your campaigns off the ground.
- 20+ Points/Month This package is 20 points of utilization, and covers enough for the small business. As ad budgets increase, so do points. Ad spend is a measurement to help us estimate scope, and we'll adjust accordingly.
- 1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
- Audience Research The process of understanding and analyzing the demographics, interests, and behaviors of a target audience. This information is essential in tailoring content and campaigns to resonate with potential customers.
- Content Strategy A comprehensive plan that outlines the creation, delivery, and governance of content. It defines the brand's voice, style, and the type of content that will engage the target audience, aligning with overall business objectives.
- Content Calendar A scheduling tool used to plan and organize the publication of content across various social media platforms. It ensures consistent posting, helps track performance, and coordinates content with marketing campaigns or seasonal trends.
- Content Creation The process of generating material such as text, images, videos, and other multimedia for social media platforms. Content creation aims to engage, entertain, and inform the audience, reflecting the brand's identity and values.
- Media Creation Designing or selecting visual content that complements and enhances the textual content. This includes creating graphics, photographs, or illustrations that grab attention and convey a specific message or emotion.
- 1 Post Per Week We publish one post per week across Facebook, Instagram, Twitter, LinkedIn, and Google Posts (if you have a local business listing). Other channels like YouTube or TikTok are available with video-centric posts.
- Static Ad Creation Crafting tailored advertisements for social media platforms to promote products, services, or brand awareness. This involves defining the target audience, message, visual elements, and choosing the right channels for distribution.
- Audience Creation Audience creation is the process of defining the interest, demographics, and locations of users that are likely to engage with our content and segment those into targeted groups for content delivery.
- Conversion Tracking The process of monitoring the actions users take after interacting with a social media advertisement or content. This can include tracking sales, sign-ups, or other desired actions to measure the success of a campaign.
- Ad Management The process of monitoring and optimizing ads based on performance and analytics to improve overall ad engagement, clicks and conversions.
- Analytics and Reporting The practice of collecting and analyzing data from social media platforms to understand user behavior and engagement. Analytics provide insights into what content is working and where improvements can be made, helping in decision-making and strategy refinement..
- Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
- Geofencing | Geotargeting A location-based service that allows businesses to send targeted messages or ads to users within a specific geographical area. This can be used to attract potential customers near a physical store or tailor content based on the user's location.
Growth Package
SMALL BUSINESSES WITH MORE THAN 1M REVENUE (35 POINTS + 1 POINT PER LOCATION PER MONTH) An Out-Of-The-Box SEO Plan for the growing small business with more than 1 million in revenue.This package combines social posting across 4-5 social channels plus social advertising on Facebook and Instagram for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to your own social media marketing plan.
This plan gets 35 points per month with a detailed plan for executing your social media strategy. We target your main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like website traffic, conversions, and so much more. Does not include ad spend.
Starting At
$2,500/mo
+ $75 per location Monthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.
Or 15% of Ad Spend (whichever is greater)
What's included
- $1,500 Setup/Optimization We have a heavy lift in the first 1-2 months to get accounts created, optimized, and set with new ad assets, so we do require a one-time initial set up fee to get your campaigns off the ground.
- 35+ Points/Month This package is 35 points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity.
- 1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
- Audience Research The process of understanding and analyzing the demographics, interests, and behaviors of a target audience. This information is essential in tailoring content and campaigns to resonate with potential customers.
- Content Strategy A comprehensive plan that outlines the creation, delivery, and governance of content. It defines the brand's voice, style, and the type of content that will engage the target audience, aligning with overall business objectives.
- Content Calendar A scheduling tool used to plan and organize the publication of content across various social media platforms. It ensures consistent posting, helps track performance, and coordinates content with marketing campaigns or seasonal trends.
- Content Creation The process of generating material such as text, images, videos, and other multimedia for social media platforms. Content creation aims to engage, entertain, and inform the audience, reflecting the brand's identity and values.
- Media Creation Designing or selecting visual content that complements and enhances the textual content. This includes creating graphics, photographs, or illustrations that grab attention and convey a specific message or emotion.
- 2 Post Per Week We publish two posts per week across Facebook, Instagram, Twitter, LinkedIn, and Google Posts (if you have a local business listing). Other channels like YouTube or TikTok are available with video-centric posts.
- Geofencing | Geotargeting A location-based service that allows businesses to send targeted messages or ads to users within a specific geographical area. This can be used to attract potential customers near a physical store or tailor content based on the user's location.
- Static Ad Creation Crafting tailored advertisements for social media platforms to promote products, services, or brand awareness. This involves defining the target audience, message, visual elements, and choosing the right channels for distribution.
- Video Ad Creation We'll create what we call a "web story ad" which is a 15-30 second video designed to stop the scroll and present an offer to an audience likely to engage.
- Ad Management The process of monitoring and optimizing ads based on performance and analytics to improve overall ad engagement, clicks and conversions.
- Multivariate Testing (+$$) We'll create a multivariate ad tests to identify the most effective mix of audience targeting and ad assets to give us the best chance at positive ROI on our ad campaigns. It creates a much better starting point for refinement. Ad tests usually range from $250 to $400 in ad spend (paid directly to advertisers).
- Audience Creation Audience creation is the process of defining the interest, demographics, and locations of users that are likely to engage with our content and segment those into targeted groups for content delivery.
- Conversion Tracking The process of monitoring the actions users take after interacting with a social media advertisement or content. This can include tracking sales, sign-ups, or other desired actions to measure the success of a campaign.
- Analytics and Reporting The practice of collecting and analyzing data from social media platforms to understand user behavior and engagement. Analytics provide insights into what content is working and where improvements can be made, helping in decision-making and strategy refinement..
- Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
SMB Package
ESTABLISHED SMALL BUSINESSES (50 POINTS + 2 POINTS PER LOCATION PER MONTH) An Out-Of-The-Box Social Media Plan for established small businesses. This package combines social posting across 4-5 social channels plus social advertising on Facebook and Instagram for a perfect mix of impact in a local market.
This plan gets 50+ points per month with a detailed plan for executing your social media strategy. We target your main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like website traffic, conversions, and so much more. Does not include ad spend.
Starting At
$4,000/mo
+ $125 per location Monthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.
Or 15% of Ad Spend (whichever is greater)
What's included
- $2,500 Setup/Optimization We have a heavy lift in the first 1-2 months to get accounts created, optimized, and set with new ad assets, so we do require a one-time initial set up fee to get your campaigns off the ground.
- 50+ Points/Month This package is 50+ points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity.
- 1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
- 1 Support Specialist In addition to your account rep, you'll have access to additional specialists based on the initiatives to execute your campaign.
- Audience Research The process of understanding and analyzing the demographics, interests, and behaviors of a target audience. This information is essential in tailoring content and campaigns to resonate with potential customers.
- Content Strategy A comprehensive plan that outlines the creation, delivery, and governance of content. It defines the brand's voice, style, and the type of content that will engage the target audience, aligning with overall business objectives.
- Content Calendar A scheduling tool used to plan and organize the publication of content across various social media platforms. It ensures consistent posting, helps track performance, and coordinates content with marketing campaigns or seasonal trends.
- Content Creation The process of generating material such as text, images, videos, and other multimedia for social media platforms. Content creation aims to engage, entertain, and inform the audience, reflecting the brand's identity and values.
- Media Creation Designing or selecting visual content that complements and enhances the textual content. This includes creating graphics, photographs, or illustrations that grab attention and convey a specific message or emotion.
- 3 Post Per Week We publish 3 posts per week across Facebook, Instagram, Twitter, LinkedIn, and Google Posts (if you have a local business listing). Other channels like YouTube or TikTok are available with video-centric posts.
- Competitive Intelligence Social Media Competitive Intelligence is the process of gathering and analyzing information about competitors' activities, strategies, strengths, and weaknesses on social media platforms. This intelligence offers valuable insights that can shape and refine your social media marketing strategies.
- Static Ad Creation Crafting tailored advertisements for social media platforms to promote products, services, or brand awareness. This involves defining the target audience, message, visual elements, and choosing the right channels for distribution.
- Video Ad Creation We'll create what we call a "web story ad" which is a 15-30 second video designed to stop the scroll and present an offer to an audience likely to engage.
- Ad Management The process of monitoring and optimizing ads based on performance and analytics to improve overall ad engagement, clicks and conversions.
- Multivariate Testing (+$$) We'll create a multivariate ad tests to identify the most effective mix of audience targeting and ad assets to give us the best chance at positive ROI on our ad campaigns. It creates a much better starting point for refinement. Ad tests usually range from $250 to $400 in ad spend (paid directly to advertisers).
- Audience Creation Audience creation is the process of defining the interest, demographics, and locations of users that are likely to engage with our content and segment those into targeted groups for content delivery.
- Conversion Tracking The process of monitoring the actions users take after interacting with a social media advertisement or content. This can include tracking sales, sign-ups, or other desired actions to measure the success of a campaign.
- Analytics and Reporting The practice of collecting and analyzing data from social media platforms to understand user behavior and engagement. Analytics provide insights into what content is working and where improvements can be made, helping in decision-making and strategy refinement..
- Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
- Geofencing | Geotargeting A location-based service that allows businesses to send targeted messages or ads to users within a specific geographical area. This can be used to attract potential customers near a physical store or tailor content based on the user's location.
- Multiple Ad Campaigns Expanded budget and utilization give us bandwidth to run and manage multiple campaigns - allowing you to target ads geographically or with different products and services for maximum coverage.
Pro Package
ESTABLISHED SMALL TO MEDIUM SIZED BUSINESSES (80 POINTS + 2 POINTS PER LOCATION PER MONTH An Out-Of-The-Box Social Media Plan for more established businesses with higher marketing demands.
This plan gets 80+ points per month with a detailed plan for executing your SEO Strategy. You also gain access to 1 dedicated Account Representative and 1-2 support specialist to execute the campaign. We target you main location plus surrounding areas (based on the number of points available). It also includes project management and biweekly consulting meetings (every 2 weeks) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than other packages, this package allows for more monthly utilization and points - helping you take your social media efforts further into more markets, more landing pages, and a wider footprint.
Starting At
$6,000/mo
+ $150 per location Monthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.
Or 15% of Ad Spend (whichever is greater)
What's included
- $3,500 Setup/Optimization We have a heavy lift in the first 1-2 months to get accounts created, optimized, and set with new ad assets, so we do require a one-time initial set up fee to get your campaigns off the ground.
- 80+ Points/Month This package is 80+ points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity.
- 1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
- 1-2 Support Specialists In addition to your account rep, you'll have access to additional specialists based on the initiatives to execute your campaign.
- Audience Research The process of understanding and analyzing the demographics, interests, and behaviors of a target audience. This information is essential in tailoring content and campaigns to resonate with potential customers.
- Content Strategy A comprehensive plan that outlines the creation, delivery, and governance of content. It defines the brand's voice, style, and the type of content that will engage the target audience, aligning with overall business objectives.
- Content Calendar A scheduling tool used to plan and organize the publication of content across various social media platforms. It ensures consistent posting, helps track performance, and coordinates content with marketing campaigns or seasonal trends.
- Content Creation The process of generating material such as text, images, videos, and other multimedia for social media platforms. Content creation aims to engage, entertain, and inform the audience, reflecting the brand's identity and values.
- Media Creation Designing or selecting visual content that complements and enhances the textual content. This includes creating graphics, photographs, or illustrations that grab attention and convey a specific message or emotion.
- 5 Post Per Week We publish five posts per week across Facebook, Instagram, Twitter, LinkedIn, and Google Posts (if you have a local business listing). Other channels like YouTube or TikTok are available with video-centric posts.
- Competitive Intelligence Social Media Competitive Intelligence is the process of gathering and analyzing information about competitors' activities, strategies, strengths, and weaknesses on social media platforms. This intelligence offers valuable insights that can shape and refine your social media marketing strategies.
- Static Ad Creation Crafting tailored advertisements for social media platforms to promote products, services, or brand awareness. This involves defining the target audience, message, visual elements, and choosing the right channels for distribution.
- Video Ad Creation We'll create what we call a "web story ad" which is a 15-30 second video designed to stop the scroll and present an offer to an audience likely to engage.
- Ad Management The process of monitoring and optimizing ads based on performance and analytics to improve overall ad engagement, clicks and conversions.
- Multivariate Testing (+$$) We'll create a multivariate ad tests to identify the most effective mix of audience targeting and ad assets to give us the best chance at positive ROI on our ad campaigns. It creates a much better starting point for refinement. Ad tests usually range from $250 to $400 in ad spend (paid directly to advertisers).
- Audience Creation Audience creation is the process of defining the interest, demographics, and locations of users that are likely to engage with our content and segment those into targeted groups for content delivery.
- Conversion Tracking The process of monitoring the actions users take after interacting with a social media advertisement or content. This can include tracking sales, sign-ups, or other desired actions to measure the success of a campaign.
- Analytics and Reporting The practice of collecting and analyzing data from social media platforms to understand user behavior and engagement. Analytics provide insights into what content is working and where improvements can be made, helping in decision-making and strategy refinement..
- Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
- Geofencing | Geotargeting A location-based service that allows businesses to send targeted messages or ads to users within a specific geographical area. This can be used to attract potential customers near a physical store or tailor content based on the user's location.
- Multiple Ad Campaigns Expanded budget and utilization give us bandwidth to run and manage multiple campaigns - allowing you to target ads geographically or with different products and services for maximum coverage.
Need Something Specific?
Reach out and get a quote. We can often create a custom solution for start-ups or enterprise franchises based on each organization's needs.
Our Standard of Work
Our Goal is That Every Client Becomes a Case Study.
Franchise Marketing
Your Pie trust SEOteric with their website, SEO and Google ads for their 70+ franchises, as well as franchise recruiting for new franchise leads.
Increase In SEO Conversions
Local SEO + Google Ads
4esthetics Lounge trust SEOteric with their website, SEO and Google Business Profile, and Google Ads for their location in Lexington, KY.
Increase In Overall Conversions
Enterprise SEO + Consulting
World Bank via CGAP and FinDevGateway trust SEOteric with SEO consulting and guidance for their digital teams.
Increase In Organic SEO Traffic
Multi-Location Digital Marketing
Kaizen Auto Care trust SEOteric to manage digital marketing and SEO for their 40+ locations across the country. (Yes, 15X - ask for the chart.)
Increase In Organic SEO Traffic
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