Franchise and Multi-location SEO

Franchise SEO Service Packages

Our Franchise SEO packages are structured to give you the best chance to compete in your market - whether that is local, national, or global. We've help early stage businesses up to large franchises solve difficult SEO challenges and gain new exposure in Google.

Each package has an allotment of "points" you can use to execute your SEO plan. This approach will end up saving you thousands of dollars per month VS assembling and executing with an in-house SEO team.

Franchise SEO Startup Package

EARLY STAGE FRANCHISES BUSINESSES WITH LESS THAN 20 LOCATIONS (45 POINTS + 2 POINTS per location per month) An Out-Of-The-Box Franchise SEO Plan for the smaller franchise business with less than 20 locations. This package combines Local SEO and Google Business Profile Optimization for a perfect mix of impact in a local market. For less than the cost of an employee, you get access to your own SEO Specialist.

This plan gets 32+ points per month with a detailed plan for executing your SEO Strategy. We target you main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more.

$3,500/mo

+ $150 per location Monthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.

What's included

45+ Points/Month This package is 45 POINTS + 2 POINTS per location per month of utilization, and we will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity.
Account Representative You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
SEO & Keyword Research SEO & Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
SEO Initial Assessment SEO Initial Assessment is to give us an overall roadmap and baseline starting position.
SEO Technical Audit The Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.
Competitive Intelligence SEO Competitive Intelligence is the process of identifying the top ranking sites for your targeted keywords and breaking them down into measurable attributes and ranking factors to identify what Google wants from the keyword results, what top sites are doing to rank, and what the ga is between your website and the top ranking sites. This data is used to identify the actionable steps to become a better resource and improve ranking ability.
Content Creation Content Creation with strategic outlines and content designed to meet the requirements of search engines and your prospective users.
10X Pillar Pages 10X Pillar Pages which act as main keyword/topic landing pages. These pages are derived from competitive intelligence by analyzing the top 10 ranking sites and then amplifying their content into a single good resource (hence the moniker "10X").
Content Optimization Content Optimization to optimize content and pages using a metric by metric approach for key elements like titles, meta data, internal links, headlines, supporting media, etc.
Content Refinement Content Refinement to test subtle changes for ranking improvements. Sometimes in competitive search topics and keywords, the gaps get smaller at the top, and finding opportunities for improvement requires strategic changes tested and refined over time.
Conversion Tracking Conversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
HARO Monitoring HARO Monitoring for media queries and link opportunities. These can be sparse for some industries, but the opportunities can be significant to acquire highly credible and relevant inbound links.
Local Citations We include local citations from over 100 listings - starting with the top 50-70 and including niche and geographically local listings relevant to your business.
Link Outreach Link Outreach to find relevant link targets to pitch link opportunities. We used a mix of strategies to acquire links using manual outreach. That may include pitching expert quotes to add to existing articles, getting content published to existing articles, pitching new content, and contributing to news or journalist content as a third party validation source.
Landing Page Development As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
Marketing Dashboards Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
Detailed Deliverables Each SEO project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.

Growth Package

SMALL Franchise BUSINESSES WITH 21-49 LOCATIONS (60 POINTS + 2 POINTS per location per month) An Out-Of-The-Box SEO Plan for the growing small business with more than 1 million in revenue. This package combines Local SEO and Google Business Profile Optimization for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to your own SEO Specialist.

This plan gets 45+ points per month with a detailed plan for executing your SEO Strategy. We target you main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Starter Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further.

$4,500/mo

What's included

60+ Points/Month This package is 60 POINTS + 2 POINTS per location per month of utilization, and we will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity.
1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
SEO & Keyword Research SEO & Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
SEO Initial Assessment SEO Initial Assessment is to give us an overall roadmap and baseline starting position.
SEO Technical Audit The Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.
Competitive Intelligence SEO Competitive Intelligence is the process of identifying the top ranking sites for your targeted keywords and breaking them down into measurable attributes and ranking factors to identify what Google wants from the keyword results, what top sites are doing to rank, and what the ga is between your website and the top ranking sites. This data is used to identify the actionable steps to become a better resource and improve ranking ability.
Content Creation Content Creation with strategic outlines and content designed to meet the requirements of search engines and your prospective users.
10X Pillar Pages 10X Pillar Pages which act as main keyword/topic landing pages. These pages are derived from competitive intelligence by analyzing the top 10 ranking sites and then amplifying their content into a single good resource (hence the moniker "10X").
Topic Subpages Topic Subpages which can be used to target subtopics and related keywords. Subpages give us an opportunity to improve rankings for deep topics and long tail search queries.
Content Optimization Content Optimization to optimize content and pages using a metric by metric approach for key elements like titles, meta data, internal links, headlines, supporting media, etc.
Content Refinement Content Refinement to test subtle changes for ranking improvements. Sometimes in competitive search topics and keywords, the gaps get smaller at the top, and finding opportunities for improvement requires strategic changes tested and refined over time.
Conversion Tracking Conversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
HARO Monitoring HARO Monitoring for media queries and link opportunities. These can be sparse for some industries, but the opportunities can be significant to acquire highly credible and relevant inbound links.
Link Outreach Link Outreach to find relevant link targets to pitch link opportunities. We used a mix of strategies to acquire links using manual outreach. That may include pitching expert quotes to add to existing articles, getting content published to existing articles, pitching new content, and contributing to news or journalist content as a third party validation source.
Web UI / UX Design For pages that need UX/UI improvements to compete, we can assign points to website updates to get the look and feel right so we have the best chance to convert organic traffic.
Landing Page Development As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
Images Curation We can help you source images as needed and assign points to getting this right. There are free libraries as well as paid libraries - so any image costs would not be included here.
Marketing Dashboards Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
CRM Integration* If an integration with your CRM exists, we can apply points to help you set up the data flow from forms to CRM, automating that process to save you time and help with lead capture and faster follow up.
Detailed Deliverables Each SEO project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.

SMB Package

ESTABLISHED FRANCHISE BUSINESSES WITH 50+ LOCATIONS (75 POINTS + 3 POINTS per location per month) An Out-Of-The-Box SEO Plan for established small businesses. This package combines Local SEO, Regional SEO and Google Business Profile Optimization for a perfect mix of impact over a wider area. For less than the cost of one employee, you get access to your own SEO Specialist.

This plan gets 75+ points per month with a detailed plan for executing your SEO Strategy. We target you main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Growth Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further into more markets, more landing pages, and a wider organic footprint.

$5,500/mo

+ $225 per location Monthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.

What's included

75+ Points/Month This package is 75 POINTS + 3 POINTS per location per month of utilization, and we will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity.
1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
SEO & Keyword Research SEO & Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
SEO Initial Assessment SEO Initial Assessment is to give us an overall roadmap and baseline starting position.
SEO Technical Audit The Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.
Competitive Intelligence SEO Competitive Intelligence is the process of identifying the top ranking sites for your targeted keywords and breaking them down into measurable attributes and ranking factors to identify what Google wants from the keyword results, what top sites are doing to rank, and what the ga is between your website and the top ranking sites. This data is used to identify the actionable steps to become a better resource and improve ranking ability.
Content Creation Content Creation with strategic outlines and content designed to meet the requirements of search engines and your prospective users.
10X Pillar Pages 10X Pillar Pages which act as main keyword/topic landing pages. These pages are derived from competitive intelligence by analyzing the top 10 ranking sites and then amplifying their content into a single good resource (hence the moniker "10X").
Topic Subpages Topic Subpages which can be used to target subtopics and related keywords. Subpages give us an opportunity to improve rankings for deep topics and long tail search queries.
Content Optimization Content Optimization to optimize content and pages using a metric by metric approach for key elements like titles, meta data, internal links, headlines, supporting media, etc.
Content Refinement Content Refinement to test subtle changes for ranking improvements. Sometimes in competitive search topics and keywords, the gaps get smaller at the top, and finding opportunities for improvement requires strategic changes tested and refined over time.
Conversion Tracking Conversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
HARO Monitoring HARO Monitoring for media queries and link opportunities. These can be sparse for some industries, but the opportunities can be significant to acquire highly credible and relevant inbound links.
Expanded Link Outreach Link Outreach to find relevant link targets to pitch link opportunities. We used a mix of strategies to acquire links using manual outreach. That may include pitching expert quotes to add to existing articles, getting content published to existing articles, pitching new content, and contributing to news or journalist content as a third party validation source.
Web UI / UX Design For pages that need UX/UI improvements to compete, we can assign points to website updates to get the look and feel right so we have the best chance to convert organic traffic.
Landing Page Development As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
Images Curation We can help you source images as needed and assign points to getting this right. There are free libraries as well as paid libraries - so any image costs would not be included here.
Marketing Dashboards Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
CRM Integration* If an integration with your CRM exists, we can apply points to help you set up the data flow from forms to CRM, automating that process to save you time and help with lead capture and faster follow up.
Detailed Deliverables Each SEO project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.

Franchise SEO Pro Package

ESTABLISHED SMALL TO MEDIUM SIZED FRANCHISE BUSINESSES WITH 100+ LOCATIONS (80 POINTS + 4 POINTS per location per month) An Out-Of-The-Box SEO Plan for established small to medium sized businesses. This package includes a potential mix of Local SEO, Regional SEO, E-commerce SEO, and/or National SEO for an SEO approach appropriate for competitive keywords and markets.

This plan gets 80 points per month with a detailed plan for executing your SEO Strategy. You also gain access to a dedicated Account Representative and 2 support specialist to execute the campaign. We target you main location plus surrounding areas (based on the number of points available). It also includes project management and biweekly consulting meetings (every 2 weeks) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Growth Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further into more markets, more landing pages, and a wider organic footprint.

$6,000/mo

+ $300 per location Monthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.

What's included

80+ Points/Month This package is 80 POINTS + 4 POINTS per location per month of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity. Points are typically 30 minute sprints or equivalent value.
1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
1 Support Specialists In addition to your account rep, you'll have access to additional specialists based on the initiatives to execute your campaign..
SEO & Keyword Research SEO & Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
SEO Initial Assessment SEO Initial Assessment is to give us an overall roadmap and baseline starting position.
SEO Technical Audit The Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.
Competitive Intelligence SEO Competitive Intelligence is the process of identifying the top ranking sites for your targeted keywords and breaking them down into measurable attributes and ranking factors to identify what Google wants from the keyword results, what top sites are doing to rank, and what the ga is between your website and the top ranking sites. This data is used to identify the actionable steps to become a better resource and improve ranking ability.
Expanded Content Creation Content Creation with strategic outlines and content designed to meet the requirements of search engines and your prospective users.
10X Pillar Pages 10X Pillar Pages which act as main keyword/topic landing pages. These pages are derived from competitive intelligence by analyzing the top 10 ranking sites and then amplifying their content into a single good resource (hence the moniker "10X").
Topic Subpages Topic Subpages which can be used to target subtopics and related keywords. Subpages give us an opportunity to improve rankings for deep topics and long tail search queries.
Content Optimization Content Optimization to optimize content and pages using a metric by metric approach for key elements like titles, meta data, internal links, headlines, supporting media, etc.
Content Refinement Content Refinement to test subtle changes for ranking improvements. Sometimes in competitive search topics and keywords, the gaps get smaller at the top, and finding opportunities for improvement requires strategic changes tested and refined over time.
Conversion Tracking Conversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
HARO Monitoring HARO Monitoring for media queries and link opportunities. These can be sparse for some industries, but the opportunities can be significant to acquire highly credible and relevant inbound links.
Expanded Link Outreach Link Outreach to find relevant link targets to pitch link opportunities. We used a mix of strategies to acquire links using manual outreach. That may include pitching expert quotes to add to existing articles, getting content published to existing articles, pitching new content, and contributing to news or journalist content as a third party validation source.
Web UI / UX Design For pages that need UX/UI improvements to compete, we can assign points to website updates to get the look and feel right so we have the best chance to convert organic traffic.
Landing Page Development As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
Images Curation We can help you source images as needed and assign points to getting this right. There are free libraries as well as paid libraries - so any image costs would not be included here.
Marketing Dashboards Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
CRM Integration* If an integration with your CRM exists, we can apply points to help you set up the data flow from forms to CRM, automating that process to save you time and help with lead capture and faster follow up.
Detailed Deliverables Each SEO project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.

Need Something Specific?

Reach out and get a quote. We can often create a custom solution for start-ups or enterprise businesses based on each organization's needs.

Franchise and Multi-location SEO

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