Franchise SEO Services

Franchise Digital Marketing That Drives An Increasing AUV

SEO Solutions Built Specifically For Franchises and Multi-location Businesses. One of the challenges many franchises and multi-location businesses face is managing the SEO and ranking performance of all of their locations. Google makes a lot of changes each year to their algorithms, local ranking signals, and features within Google My Business. Keeping up with what is needed for each location can be a daunting task. That's where SEOteric comes in.

We specialize in local SEO, and we'll help you manage each location to get maximum SEO results for each location. We will help with content development, content optimization, technical SEO (like schema, structured data, etc), citation building, and Google My Business optimization. Our goal is to treat each location as its own unique campaign, giving us the ability to make each location unique, relevant and prominent in its market. We track each location with analytics to show how it performs as its own entity with a reporting dashboard for each location. This works great for independently owned locations, and for individual location data analysis and progression.

3X

AVG Increase in SEO Traffic

2X

AVG Increase in Sales & Leads

60%

AVG Increase in Conversion Rate

100%

Transparency & Clarity of Deliverables

Our SEO Process is Designed to Deliver 5 Main SEO and Ranking Objectives

  • Improve individual location page relevance and uniqueness.
  • Create accurate and individual local citations and links for each location.
  • Optimize and maintain Google My Business for each location.
  • Improve rankings in both maps and organic listings for each location.
  • Provide analytics and reporting for data analysis for each location.

Franchise SEO Google Updates

We Manage the Volatility of Google's SEO Ranking Factors

Local Franchise SEO

Franchise SEO isn't just about the "right now" - but it's also about keeping up with trends and shifts in technology and processes. Google has become increasingly dynamic, with changes occurring more and more frequently. In 2018 alone, Google reported over 3,000 changes. These changes impacted local search, organic ranking signals, spam prevention, new results page features, structured data, featured snippets, knowledge graph data, Google My Business updates, and core updates. SEOteric monitors rankings daily and identifies how and when adjustments need to be made.

See How We Can Help Your Brand

A SURGE In Google Exposure

As rankings for local maps and organic results increases, our impressions begin to build over time. The following chart shows impressions growth from the beginning of the campaign to May 2019. This franchise started with around 100,000 monthly Google impressions in maps and in search, and we've helped them grow to over 2.25 million monthly impressions in Google maps and search. This has a huge impact on location visibility and store traffic.

Growing SEO Impressions
Growing SEO Actions

A SURGE In Google Actions

The mark of a successful digital marketing campaign is when individual franchise locations see the benefits. Across the board, each location began to see the number of actions and conversions increase, resulting in new location visits, phone calls, and growing revenue. Getting ranked in Google My Business for the search keywords that drive actions is a big part of a successful SEO campaign.

Get Your Franchise Digital Marketing Proposal and Start Growing!

This field is for validation purposes and should be left unchanged.

Franchise SEO Service Packages

Our Franchise SEO packages are structured to give you the best chance to compete in your market - whether that is local, national, or global. We've help early stage businesses up to large franchises solve difficult SEO challenges and gain new exposure in Google.

Each package has an allotment of "points" you can use to execute your SEO plan. This approach will end up saving you thousands of dollars per month VS assembling and executing with an in-house SEO team.

Franchise SEO Startup Package

EARLY STAGE FRANCHISES BUSINESSES WITH LESS THAN 20 LOCATIONS (45 POINTS + 2 POINTS per location per month) tooltipAn Out-Of-The-Box Franchise SEO Plan for the smaller franchise business with less than 20 locations. This package combines Local SEO and Google Business Profile Optimization for a perfect mix of impact in a local market. For less than the cost of an employee, you get access to your own SEO Specialist.

This plan gets 45+ points per month with a detailed plan for executing your SEO Strategy. We target you main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more.

$3,500/mo

+ $100 per location tooltipMonthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.

Growth Package

SMALL Franchise BUSINESSES WITH 21-49 LOCATIONS (60 POINTS + 3 POINTS per location per month) tooltipAn Out-Of-The-Box SEO Plan for the growing small business with more than 1 million in revenue. This package combines Local SEO and Google Business Profile Optimization for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to your own SEO Specialist.

This plan gets 60+ points per month with a detailed plan for executing your SEO Strategy. We target you main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Starter Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further.

$4,500/mo

+ $150 per location tooltipMonthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.

SMB Package

ESTABLISHED FRANCHISE BUSINESSES WITH 50+ LOCATIONS (75 POINTS + 4 POINTS per location per month) tooltipAn Out-Of-The-Box SEO Plan for established small businesses. This package combines Local SEO, Regional SEO and Google Business Profile Optimization for a perfect mix of impact over a wider area. For less than the cost of one employee, you get access to your own SEO Specialist.

This plan gets 75+ points per month with a detailed plan for executing your SEO Strategy. We target you main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Growth Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further into more markets, more landing pages, and a wider organic footprint.

$5,500/mo

+ $225 per location tooltipMonthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.

Franchise SEO Pro Package

ESTABLISHED SMALL TO MEDIUM SIZED FRANCHISE BUSINESSES WITH 100+ LOCATIONS (80 POINTS + 5 POINTS per location per month) tooltipAn Out-Of-The-Box SEO Plan for established small to medium sized businesses. This package includes a potential mix of Local SEO, Regional SEO, E-commerce SEO, and/or National SEO for an SEO approach appropriate for competitive keywords and markets.

This plan gets 80 points per month with a detailed plan for executing your SEO Strategy. You also gain access to a dedicated Account Representative and 2 support specialist to execute the campaign. We target you main location plus surrounding areas (based on the number of points available). It also includes project management and biweekly consulting meetings (every 2 weeks) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Growth Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further into more markets, more landing pages, and a wider organic footprint.

$6,000/mo

+ $300 per location tooltipMonthly fees per location can be paid for by the franchise group, the individual franchise locations, or shared as a split cost. We've worked with franchises to come up with solutions based on existing Ad Funds or passing the per location cost to individual store owners. Some franchises allow stores to "opt in" to marketing and share the costs.

Need Something Specific?

Reach out and get a quote. We can often create a custom solution for start-ups or enterprise businesses based on each organization's needs.

Is You Franchise Ready For AI?

Artificial Intelligence is here, and it's here to stay. The question is - how do we use it? SEOteric is on the leading edge of AI, integrating trend analysis and AI tools into our development and marketing solutions. It's important to note that AI is more of a "co-pilot" and a tool to be used by professionals. In the right hands, it can increase efficiency and effectiveness of initiatives. It's not a replacement for strategy and execution, but a tool that can help achieve new and exciting things. We don't use AI as a replacement for talent - but we do leverage it to create new opportunities for growth.

Marketing AI Artificial Intelligence for Franchise Marketing

Clarity and Deliverables

We provide deliverables and proof of work for what we execute like website changes, research, and content updates. You'll see the results grow over time with our up-to-date marketing dashboards. Regular consulting meetings will keep you up to speed on marketing initiatives. If you have felt in the dark or not clear on what your getting with your SEO services, working with us will be refreshing.

Our process works by clearly defining the gap of where you are and where we need to go. This Competitive Intelligence is specific to you - your market and your services. We take the guesswork out of SEO and marketing by establishing a clear path to improvement, delivering case-study worthy results across many industries and scopes.

Most campaigns will get the following deliverables along with their analytics and reporting:

  • Initial Assessment tooltip The Initial Assessment is to give us an overall roadmap and baseline starting position.
  • Technical SEO Audit tooltip The Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.
  • Keyword Research tooltip Keyword Research to identify transactional and information search terms likely to meet your business objectives.
  • Competitive Intelligence tooltip Competitive Intelligence to identify what Google wants from a top ranking site and a pathway to get there. One of the most important deliverables and differentiators with SEOteric is our ability to identify and execute the actionable steps for rankings improvement based on your specific industry and keyword targets.
  • Content Creation tooltip Content Creation with strategic outlines and content designed to meet the requirements of search engines and your prospective users.
  • 10X Pillar Pages tooltip 10X Pillar Pages which act as main keyword/topic landing pages. These pages are derived from competitive intelligence by analyzing the top 10 ranking sites and then amplifying their content into a single good resource (hence the moniker "10X").
  • Topic Subpages tooltip Topic Subpages which can be used to target subtopics and related keywords. Subpages give us an opportunity to improve rankings for deep topics and long tail search queries.
  • Content Optimization tooltip Content Optimization to optimize content and pages using a metric by metric approach for key elements like titles, meta data, internal links, headlines, supporting media, etc
  • Content Refinement tooltip Content Refinement to test subtle changes for ranking improvements. Sometimes in competitive search topics and keywords, the gaps get smaller at the top, and finding opportunities for improvement requires strategic changes tested and refined over time.
  • Conversion Tracking tooltip Conversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
  • HARO Monitoring tooltip HARO Monitoring for media queries and link opportunities. These can be sparse for some industries, but the opportunities can be significant to acquire highly credible and relevant inbound links.
  • Link Outreach tooltip Link Outreach to find relevant link targets to pitch link opportunities. We used a mix of strategies to acquire links using manual outreach. That may include pitching expert quotes to add to existing articles, getting content published to existing articles, pitching new content, and contributing to news or journalist content as a third party validation source.
  • Analytics Dashboard tooltip Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
  • Monthly Consulting tooltip Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed,Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
  • Digital Marketing Direction tooltip Digital Marketing Direction to give guidance on new opportunities, new channel developments, and how to progress and grow in market share. You'll have a pathway and a voice in your course for growth.

Our Standard of Work

Our Goal is That Every Client Becomes a Case Study.

Franchise Marketing

Your Pie trust SEOteric with their website, SEO and Google ads for their 70+ franchises, as well as franchise recruiting for new franchise leads.

12X

Increase In SEO Conversions

Local SEO + Google Ads

4esthetics Lounge trust SEOteric with their website, SEO and Google Business Profile, and Google Ads for their location in Lexington, KY.

5X

Increase In Overall Conversions

Enterprise SEO + Consulting

World Bank via CGAP and FinDevGateway trust SEOteric with SEO consulting and guidance for their digital teams.

15%

Increase In Organic SEO Traffic

Multi-Location Digital Marketing

Kaizen Auto Care trust SEOteric to manage digital marketing and SEO for their 40+ locations across the country. (Yes, 15X - ask for the chart.)

15X

Increase In Organic SEO Traffic

Franchise SEO Verticals

We have experience in a wide range of categories. Below are just a few industries we serve.

Local SEO

Restaurant Franchises

From 2 locations to 2000, SEOteric has the experience to help each location maximize its potential in a competitive category with an intelligent approach.

National SEO

Fitness/Health Franchises

Health and fitness franchises including gyms, med spas, urgent care centers, dentist offices, orthopedic practices all benefit from franchise marketing.

E-commerce SEO

Home Services Franchises

Painting, construction, roofing, landscaping, plumbing, and HVAC are just a few categories that benefit from a search-focused marketing plan.

E-commerce SEO

Retail Sales Franchises

Retail locations as well as ecommerce providers with brick and mortar sales leverage digital marketing to increase sales for each location and increase revenue.

E-commerce SEO

Professional Services Franchises

Accounting, business services, finance, banks, and other multi-location professional services organizations need a plan for keeping the sales pipeline full.

E-commerce SEO

Automotive Franchises

Auto body shops, tire centers, oil change services, and mechanic shops can all benefit by getting in front of their customers searching for a solution.

Awards & Recognition

Recognized by clients and industry publications for providing top-notch service and results.

  • Clutch Top B2B Digital Marketing Agency
  • Clutch Top Digital Marketing Agency
  • Clutch Top SEO Agency
  • Clutch Top Company in Georgia 2021
  • Clutch Top Company in Georgia 2022
  • Vendor of the Year 2020
  • Vendor of the Year 2022
  • Expertise Best Legal Marketing Agency
  • Expertise Best SEO Agency
  • Top 10 SEO Agency
  • Top Rated SEO Agency
  • Best Rated SEO Agency

Ready To Grow?

Contact Us to Set Up A Discovery Call

Show Up Higher in Google


Our clients love working with us, and we think you will too. Give us a call to see how we can work together - or fill out the contact form.