The Shift from Phrase Match to Broad Match in Google Ads: What Advertisers Need to Know
Posted: July 11, 2025The Shift from Phrase Match to Broad Match in Google Ads: What Advertisers Need to Know Google Ads is experiencing a notable change in keyword strategies, with phrase match keywords losing ground to broad match…. Read More
What Generative Search Means For Brand Visibility And What CMOs Are Doing About It
Posted: July 10, 2025Generative Search and Brand Visibility in 2025 Generative search is transforming how brands connect with audiences by shifting from traditional keyword matching to AI-powered, conversational interactions that anticipate user intent with greater nuance. Consumers expect… Read More
Google Gemini: Most Trusted LLM for PPC Strategy
Posted: July 10, 2025Google Gemini: A Trusted Large Language Model for PPC Strategy Google Gemini has established itself as a leading large language model (LLM) designed specifically for pay-per-click (PPC) advertising. Its advanced targeting capabilities analyze vast amounts… Read More
Cloudflare’s Pay-Per-Crawl SEO and Geo-Targeting Features: Optimizing Crawl Budgets and Localized Content Delivery
Posted: July 10, 2025Cloudflare’s Pay-Per-Crawl SEO and Geo-Targeting Features Cloudflare has introduced pay-per-crawl SEO and geo-targeting tools that give website owners greater control over how their sites are indexed and served across regions. These features allow users to… Read More
PPC Trends for the Second Half of 2025: What Advertisers Need to Know
Posted: July 10, 2025PPC Trends Shaping the Second Half of 2025 The second half of 2025 will bring notable shifts in pay-per-click (PPC) strategies. Automation is advancing, enabling campaigns to optimize in real time with less manual input…. Read More
The new marketing war is for memory
Posted: July 10, 2025The New Marketing Focus: Memory The marketing landscape is shifting from seeking attention or engagement to securing a lasting place in consumer memory. Brands increasingly recognize that creating enduring impressions shapes how consumers recall and… Read More
Think You Know How Your Google Ads Campaigns Are Performing? Think Again
Posted: July 10, 2025Navigating Google Ads Campaigns in 2025 Google Ads campaigns in 2025 require advertisers to manage evolving features and complex performance metrics to achieve meaningful results. Enhanced Performance Max capabilities have changed campaign management, demanding a… Read More
Google Ads API to Sunset Ad Sharing Feature: What Advertisers and Developers Need to Know
Posted: July 9, 2025Sunset of Google Ads API’s Ad Sharing Feature Google has announced the retirement of the ad sharing feature within the Google Ads API, affecting advertisers and developers who used it to manage campaigns across multiple… Read More
Google Auto-Upgrades Video Action Campaigns to Demand Gen Campaigns: What Advertisers Need to Know
Posted: July 9, 2025Google’s Shift from Video Action Campaigns to Demand Gen Campaigns: What Advertisers Need to Know Google is automatically upgrading Video Action Campaigns to Demand Gen campaigns, a change that began in mid-2023 and is expected… Read More
3 ways to make sense of YouTube’s messy attribution
Posted: July 9, 2025YouTube Attribution Challenges in 2025 YouTube attribution remains complex due to the platform’s non-linear user behavior and limited data transparency. Viewers often engage with content across multiple devices—mobile phones, desktops, connected TVs—and return through different… Read More
The Hidden Cost of Google Ads: How Hidden Search Terms Impact Advertisers
Posted: July 9, 2025The Hidden Cost of Google Ads: How Hidden Search Terms Impact Advertisers Google Ads’ withholding of certain search term data creates a transparency gap that leaves advertisers uncertain about which queries trigger their ads. This… Read More
Understanding Google Ads Affinity Segments and Interest-Based Targeting
Posted: July 9, 2025Understanding Google Ads Affinity Segments and Interest-Based Targeting Google Ads provides tools that help advertisers connect with audiences based on interests and behaviors, with affinity segments and interest-based targeting as key options. Affinity segments group… Read More
.png)
