Topic Clusters and Pillar Pages: How to Build Topical Authority That Lasts
Posted: January 1, 2026Topic Clusters and Pillar Pages: How to Build Topical Authority That Lasts Search Engine Land’s new guide argues that traditional keyword-by-keyword tactics no longer deliver the same returns — and that organized topic clusters provide… Read More
Search Engine Land’s Top 10 PPC Columns of 2025: What Marketers Should Take Into 2026
Posted: December 30, 2025Search Engine Land’s year-end roundup of the top PPC expert columns highlights how pay-per-click advertising evolved through 2025 — and what matters most as we head into 2026. Danny Goodwin’s recap catalogues the ideas that… Read More
What Search Engine Land’s Top 10 SEO Columns of 2025 Reveal About SEO’s Future
Posted: December 29, 2025Search Engine Land’s roundup of the most-read SEO columns of 2025 highlights a year of accelerated change. From the emergence of GEO to the growth of AI Overviews and practical standards like /llms.txt, the list… Read More
Google December 2025 Core Update: What It Means and How to Recover
Posted: December 25, 2025Google’s December 2025 core update rebalanced how the search engine evaluates content, affecting rankings for many sites across industries. In this article we break down what changed, why it matters, and practical steps you can… Read More
How to Brief Executives on AI’s Impact to Search: A Practical Guide for SEO Leaders
Posted: December 24, 2025The rapid rise of AI-driven search summaries is changing how users find information and how businesses measure SEO success. As Nick LeRoy recently explained on Search Engine Land, “Now is exactly the time to lean… Read More
Why Ad Approval Does Not Shield Advertisers from Legal Liability
Posted: December 23, 2025Why Ad Approval Does Not Shield Advertisers from Legal Liability The recent Search Engine Land piece by Ameet Khabra, “Why ad approval is not legal protection” (Dec 23, 2025), outlines a critical risk advertisers often… Read More
Image SEO for Multimodal AI — Optimizing Images for the Machine Gaze
Posted: December 22, 2025Image SEO for Multimodal AI — Optimizing Images for the Machine Gaze The rise of multimodal AI—systems that analyze images alongside text—means images are now central signals for search engines. Search Engine Land recently explored… Read More
How to Build Search Visibility Before Demand Exists: A Practical Guide
Posted: December 22, 2025How to Build Search Visibility Before Demand Exists: A Practical Guide Building search visibility before demand arises requires rethinking traditional SEO playbooks and acting earlier in the discovery cycle. This post expands on the ideas… Read More
How Microsoft’s Asset-Level Editorial Review Keeps Compliant Ad Components Running
Posted: December 19, 2025How Microsoft’s Asset-Level Editorial Review Keeps Compliant Ad Components Running Microsoft Advertising has launched asset-level editorial review, a change that evaluates individual ad components—headlines, descriptions, images—separately instead of rejecting or approving entire ads as a… Read More
Google Eases Pharmaceutical Ad Rules for AdMob Authorized Buyers — What Advertisers Need to Know
Posted: December 19, 2025Google Eases Pharmaceutical Ad Rules for AdMob Authorized Buyers — What Advertisers Need to Know Google is updating its pharmaceutical advertising rules for AdMob Authorized Buyers effective January 2026. The change will allow prescription drug… Read More
Google Sues SerpApi: What It Means for SERP Data and SEO Tools
Posted: December 19, 2025Google Sues SerpApi: What It Means for SERP Data and SEO Tools Google has filed suit against SerpApi, a provider of real-time search result APIs, accusing the company of bypassing protections to scrape, harvest, and… Read More
How duplicate content can hurt your visibility in AI search (Bing)
Posted: December 19, 2025How duplicate content can hurt your visibility in AI search (Bing) Microsoft’s team has warned that duplicate or near-duplicate pages can reduce a site’s visibility in AI-powered search results. As reported by Barry Schwartz at… Read More
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