Demand Gen: The Underrated Google Ads Campaign You Should Be Testing in 2026
Posted: January 9, 2026Demand Gen: The Underrated Google Ads Campaign You Should Be Testing in 2026 Google’s Demand Gen campaign type is quickly becoming a high-impact option for advertisers who want to reach users beyond the search box…. Read More
Microsoft launches Copilot Checkout and Brand Agents: What e-commerce teams and SEOs must know
Posted: January 8, 2026Microsoft launches Copilot Checkout and Brand Agents: What e-commerce teams and SEOs must know Microsoft is rolling out two agentic commerce features—Copilot Checkout and Brand Agents—that bring conversational buying and brand-trained AI assistants to merchant… Read More
How Google Ads Recalculates Spend When Budgets Change — What PPC Managers Must Know
Posted: January 7, 2026How Google Ads Recalculates Spend When Budgets Change — What PPC Managers Must Know Google Ads doesn’t simply redistribute a new daily number when you edit campaign budgets mid-flight; it recalculates monthly limits, daily caps… Read More
How to Build a Year-End PPC Report That Leadership Will Actually Read
Posted: January 6, 2026How to Build a Year-End PPC Report That Leadership Will Actually Read End-of-year PPC reporting is an opportunity to translate campaign work into clear business outcomes. Amy Hebdon’s Search Engine Land guide, “A 5-step framework… Read More
How to Earn Brand Mentions That Drive LLM and SEO Visibility
Posted: January 5, 2026As AI systems and large language models (LLMs) shape how information is compiled and presented, brand mentions are becoming a core signal for discoverability. Search Engine Land’s Adam Tanguay argues that “brand mentions have moved… Read More
Google tests blue Send button that replaces AI Mode in the search box
Posted: January 2, 2026Google’s new blue “Send” button could redirect searches away from AI Mode — what to watch Google is experimenting with a visual change in its search box that replaces the AI Mode button with a… Read More
Topic Clusters and Pillar Pages: How to Build Topical Authority That Lasts
Posted: January 1, 2026Topic Clusters and Pillar Pages: How to Build Topical Authority That Lasts Search Engine Land’s new guide argues that traditional keyword-by-keyword tactics no longer deliver the same returns — and that organized topic clusters provide… Read More
Search Engine Land’s Top 10 PPC Columns of 2025: What Marketers Should Take Into 2026
Posted: December 30, 2025Search Engine Land’s year-end roundup of the top PPC expert columns highlights how pay-per-click advertising evolved through 2025 — and what matters most as we head into 2026. Danny Goodwin’s recap catalogues the ideas that… Read More
What Search Engine Land’s Top 10 SEO Columns of 2025 Reveal About SEO’s Future
Posted: December 29, 2025Search Engine Land’s roundup of the most-read SEO columns of 2025 highlights a year of accelerated change. From the emergence of GEO to the growth of AI Overviews and practical standards like /llms.txt, the list… Read More
Google December 2025 Core Update: What It Means and How to Recover
Posted: December 25, 2025Google’s December 2025 core update rebalanced how the search engine evaluates content, affecting rankings for many sites across industries. In this article we break down what changed, why it matters, and practical steps you can… Read More
How to Brief Executives on AI’s Impact to Search: A Practical Guide for SEO Leaders
Posted: December 24, 2025The rapid rise of AI-driven search summaries is changing how users find information and how businesses measure SEO success. As Nick LeRoy recently explained on Search Engine Land, “Now is exactly the time to lean… Read More
Why Ad Approval Does Not Shield Advertisers from Legal Liability
Posted: December 23, 2025Why Ad Approval Does Not Shield Advertisers from Legal Liability The recent Search Engine Land piece by Ameet Khabra, “Why ad approval is not legal protection” (Dec 23, 2025), outlines a critical risk advertisers often… Read More
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