
What 2 Million LLM Sessions Reveal About AI Discovery — What It Means for SEO Search Engine Land’s Jordan Koene analyzed nearly two million LLM sessions and surfaced a clear lesson for digital marketers: AI… Read More

When Search Performance Improves but Pipeline Doesn’t: Bridging SEO and Revenue Improvements in search rankings, visibility, and traffic are cause for celebration — until leadership asks why pipeline and revenue aren’t following. As Corey Morris… Read More

Google searches per U.S. user fell nearly 20% YoY: How to adapt SEO and ads New analysis from Datos and SparkToro — highlighted by Search Engine Land — shows a striking change in how Americans… Read More

Yahoo Scout arrives as a web-forward AI answer engine Yahoo has launched Yahoo Scout, an AI-powered answer engine integrated across Yahoo Search, News, Finance and Mail. The product is built on Anthropic’s Claude and grounded… Read More

How SEOteric is Adapting to AI-First Search Behavior: Navigating the Shift in How Users Find Information Search Engine Land contributor Marcus Miller argues that search is shifting from a click-driven model to one where users increasingly delegate tasks… Read More

Google Ads bug prevents editing Performance Max asset groups — what advertisers should do Google Ads is experiencing a bug that prevents some advertisers from editing and saving Performance Max (PMax) asset groups, producing an… Read More

Advertisers and agencies relying on Google Ads’ notes feature are experiencing an intermittent bug that removes the familiar “Add note” option from account change popups, complicating documentation and troubleshooting for performance shifts. This issue, reported… Read More

Rubric-Based Prompting to Reduce AI Hallucinations: Enhancing SEO Content Accuracy Introduction to Rubric-Based Prompting and AI Hallucinations Artificial intelligence models used in content creation and SEO often generate inaccurate or fabricated information, known as hallucinations…. Read More

Flat organic traffic used to be a clear warning sign. Today, it can be a symptom of a healthier, more revenue-focused SEO program—if you know where to look. Recent coverage from Search Engine Land highlights… Read More

Why 75% of ChatGPT Local Searches Still Use Keywords — What Local Businesses Must Do New data reported by Search Engine Land shows that despite the rise of conversational AI, users searching for local services… Read More

Why LLM-only pages aren’t the answer to AI search — What SEOs should do instead Search Engine Land’s recent piece, “Why LLM-only pages aren’t the answer to AI search,” outlines why machine-only content formats like… Read More

GEO Myths: Separating Evidence from Hype in AI Search Optimization Generative Engine Optimization (GEO) is bringing a wave of new recommendations — some helpful, many unproven. Search Engine Land contributor Philipp Götza’s January 19, 2026… Read More
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