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SEO

Rubric-Based Prompting to Reduce AI Hallucinations: Enhancing SEO Content Accuracy

Rubric-Based Prompting to Reduce AI Hallucinations: Enhancing SEO Content Accuracy

Posted: January 23, 2026

Rubric-Based Prompting to Reduce AI Hallucinations: Enhancing SEO Content Accuracy Introduction to Rubric-Based Prompting and AI Hallucinations Artificial intelligence models used in content creation and SEO often generate inaccurate or fabricated information, known as hallucinations…. Read More

How to explain flat traffic when SEO is actually working

When ‘Flat’ Traffic Is Actually a Win: Measuring SEO Beyond Clicks

Posted: January 22, 2026

Flat organic traffic used to be a clear warning sign. Today, it can be a symptom of a healthier, more revenue-focused SEO program—if you know where to look. Recent coverage from Search Engine Land highlights… Read More

Why 75% of ChatGPT Local Searches Still Use Keywords — What Local Businesses Must Do

Why 75% of ChatGPT Local Searches Still Use Keywords — What Local Businesses Must Do

Posted: January 21, 2026

Why 75% of ChatGPT Local Searches Still Use Keywords — What Local Businesses Must Do New data reported by Search Engine Land shows that despite the rise of conversational AI, users searching for local services… Read More

Why LLM-only pages aren't the answer to AI search — SEOteric summary

Why LLM-only pages aren’t the answer to AI search — What SEOs should do instead

Posted: January 20, 2026

Why LLM-only pages aren’t the answer to AI search — What SEOs should do instead Search Engine Land’s recent piece, “Why LLM-only pages aren’t the answer to AI search,” outlines why machine-only content formats like… Read More

GEO Myths: Separating Evidence from Hype in AI Search Optimization

GEO Myths: Separating Evidence from Hype in AI Search Optimization

Posted: January 19, 2026

GEO Myths: Separating Evidence from Hype in AI Search Optimization Generative Engine Optimization (GEO) is bringing a wave of new recommendations — some helpful, many unproven. Search Engine Land contributor Philipp Götza’s January 19, 2026… Read More

GEO Myths Debunked: What SEOs Should Really Do About llms.txt, Schema and Freshness

GEO Myths Debunked: What SEOs Should Really Do About llms.txt, Schema and Freshness

Posted: January 19, 2026

Generative Engine Optimization (GEO) guidance has proliferated across the web, but not all recommendations are equally useful. Search Engine Land contributor Philipp Götza warns that “Bad GEO advice … can definitely cost money, cause unemployment,… Read More

Discoverability in 2026: How Digital PR and Social Search Work Together

Discoverability in 2026: How Digital PR and Social Search Work Together

Posted: January 16, 2026

Discoverability in 2026: How Digital PR and Social Search Work Together Search is no longer confined to a single engine or a single behavior. As Ashley Liddell writes for Search Engine Land, “Search is no… Read More

Discoverability in 2026: Digital PR + Social Search

Discoverability in 2026: Why Digital PR and Social Search Must Work Together

Posted: January 16, 2026

Discoverability in 2026: Why Digital PR and Social Search Must Work Together Search Engine Land contributor Ashley Liddell recently argued that the rules of discoverability have shifted: “discoverability is no longer about ranking first on… Read More

Why 2026 Marks the End of the SEO Silo and the Rise of Cross-Channel Execution

Why 2026 Marks the End of the SEO Silo and the Rise of Cross-Channel Execution

Posted: January 14, 2026

The SEO landscape is set for a major shift in 2026, moving away from isolated SEO strategies toward integrated approaches that blend SEO with broader marketing channels. As user journeys span search, social, email, and… Read More

Why 2026 is the Year the SEO Silo Breaks — Cross-Channel Execution Starts

Why 2026 Is the Year the SEO Silo Breaks — How to Build a Cross‑Channel AI SEO Operating System

Posted: January 14, 2026

Why 2026 Is the Year the SEO Silo Breaks — How to Build a Cross‑Channel AI SEO Operating System Search Engine Land contributor Jen Cornwell argues that 2026 marks a turning point for SEO: teams… Read More

Why Copywriting Is the New Superpower in 2026

Why Copywriting Is the New Superpower in 2026

Posted: January 12, 2026

Why Copywriting Is the New Superpower in 2026 Andrew Holland’s piece for Search Engine Land argues that copywriting has regained strategic importance as AI reshapes search and content consumption. Holland writes that “Copywriting is once… Read More

Google Launches Universal Commerce Protocol: What Retailers Need to Know About Agent-Led Shopping

Google Launches Universal Commerce Protocol: What Retailers Need to Know About Agent-Led Shopping

Posted: January 11, 2026

Google Launches Universal Commerce Protocol: What Retailers Need to Know About Agent-Led Shopping Google has unveiled the Universal Commerce Protocol (UCP), a new open standard designed to let AI agents guide shoppers from discovery to… Read More

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