When Ranking Isn’t Enough: Fixing the AI Retrieval Visibility Gap
Posted: February 6, 2026When Ranking Isn’t Enough: Fixing the AI Retrieval Visibility Gap Search Engine Land contributor Lauren Busby recently highlighted a growing problem for content owners: pages that rank well in traditional search can still be invisible… Read More
Google: AI Search Is Driving an ‘Expansionary Moment’ — What Marketers Need to Know
Posted: February 5, 2026Google’s ‘Expansionary Moment’ in Search: Why it Matters for Marketers Google’s recent Q4 results and product announcements underscore a major shift in how people search. Search Engine Land reported that “Google Search is entering an… Read More
How Google Ads Quality Score Really Affects Your CPCs
Posted: February 4, 2026How Google Ads Quality Score Really Affects Your CPCs Search Engine Land contributor Jyll Saskin Gales explains why rising CPCs are often a symptom of low ad quality rather than higher bids or tougher competition…. Read More
Human Experience Optimization: Why Experience Now Shapes Search Visibility
Posted: February 2, 2026Human Experience Optimization: Why experience now shapes search visibility Search Engine Land’s Casey Nifong recently framed a crucial shift for search: “Human experience optimization (HXO): the practice of optimizing how humans experience, trust, and act… Read More
Kirk Williams on Client Fit: How Agencies Should Vet PPC Clients to Avoid Burnout and Lost Profit
Posted: February 1, 2026Kirk Williams on Client Fit: How Agencies Should Vet PPC Clients to Avoid Burnout and Lost Profit Selecting the right clients is as strategic as choosing the right campaigns. In a recent Search Engine Land… Read More
Google Tests Third‑Party Endorsements in Search Ads: What Advertisers and Publishers Should Do Now
Posted: January 31, 2026Google Tests Third‑Party Endorsements in Search Ads: What Advertisers and Publishers Should Do Now Google is experimenting with inserting short third-party endorsements directly into Search ads — a change that could shift how advertisers convey… Read More
What 2 Million LLM Sessions Reveal About AI Discovery — What It Means for SEO
Posted: January 30, 2026What 2 Million LLM Sessions Reveal About AI Discovery — What It Means for SEO Search Engine Land’s Jordan Koene analyzed nearly two million LLM sessions and surfaced a clear lesson for digital marketers: AI… Read More
When Search Performance Improves but Pipeline Doesn’t: Bridging SEO and Revenue
Posted: January 29, 2026When Search Performance Improves but Pipeline Doesn’t: Bridging SEO and Revenue Improvements in search rankings, visibility, and traffic are cause for celebration — until leadership asks why pipeline and revenue aren’t following. As Corey Morris… Read More
Google Searches Per U.S. User Fell Nearly 20% YoY: How to Adapt SEO and Ads
Posted: January 28, 2026Google searches per U.S. user fell nearly 20% YoY: How to adapt SEO and ads New analysis from Datos and SparkToro — highlighted by Search Engine Land — shows a striking change in how Americans… Read More
Yahoo Scout: A Web-Forward AI Answer Engine That Puts Clicks Back to Publishers
Posted: January 27, 2026Yahoo Scout arrives as a web-forward AI answer engine Yahoo has launched Yahoo Scout, an AI-powered answer engine integrated across Yahoo Search, News, Finance and Mail. The product is built on Anthropic’s Claude and grounded… Read More
How We Are Adapting to AI-First Search Behavior: Navigating the Shift in How Users Find Information
Posted: January 26, 2026How SEOteric is Adapting to AI-First Search Behavior: Navigating the Shift in How Users Find Information Search Engine Land contributor Marcus Miller argues that search is shifting from a click-driven model to one where users increasingly delegate tasks… Read More
Google Ads bug prevents editing Performance Max asset groups — what advertisers should do
Posted: January 25, 2026Google Ads bug prevents editing Performance Max asset groups — what advertisers should do Google Ads is experiencing a bug that prevents some advertisers from editing and saving Performance Max (PMax) asset groups, producing an… Read More
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