Semrush AI Visibility Awards: How Brands Win in AI-Generated Search
Posted: December 18, 2025Semrush AI Visibility Awards: How Brands Win in AI-Generated Search Semrush’s new AI Visibility Awards and accompanying AI Visibility Index offer the first large-scale look at which brands surface most often in AI-generated responses. As… Read More
Google Adds Location Targeting Controls to Demand Gen Campaigns: What Advertisers Should Do
Posted: December 18, 2025Google Adds Location Targeting Controls to Demand Gen Campaigns: What Advertisers Should Do Google Ads has rolled out new location targeting controls for Demand Gen campaigns, giving advertisers a choice between “Presence or interest” and… Read More
How Fan-Out Query Coverage Boosts Your Odds of Being Cited in Google AI Overviews
Posted: December 18, 2025How Fan-Out Query Coverage Boosts Your Odds of Being Cited in Google AI Overviews Google’s AI Overviews are reshaping visibility opportunities in search by citing pages that offer depth across related queries — not just… Read More
Google explains JavaScript execution on non-200 HTTP status codes — what SEOs need to know
Posted: December 18, 2025Google clarifies how JavaScript is handled on non-200 HTTP status pages Google has updated its JavaScript SEO guidance to make clear that pages returning non-200 HTTP status codes (for example, 404 or 500) may not… Read More
How Google’s Bayesian Incrementality Testing Lets Advertisers Measure Lift at $5,000
Posted: December 18, 2025How Google’s Bayesian Incrementality Testing Lets Advertisers Measure Lift at $5,000 Google has introduced a Bayesian approach to incrementality testing that makes lift measurement practical at much lower budgets than before. The methodology replaces rigid… Read More
Apple will add more App Store search ads — What app marketers need to do
Posted: December 18, 2025Apple will add more App Store search ads — What app marketers need to do Apple announced it will add inline App Store search ads in 2026, placing advertisements directly within search results alongside organic… Read More
How to Build an SEO Annual Plan That Actually Gets Executed
Posted: December 18, 2025How to Build an SEO Annual Plan That Actually Gets Executed If you’ve ever heard the frustrated line, “We build a plan, but the execution never matches the intent,” you’re in good company. That phrase… Read More
Using AI to Diagnose and Improve Search Intent Alignment
Posted: December 18, 2025Using AI to Diagnose and Improve Search Intent Alignment Search Engine Land’s recent piece on using AI to diagnose and improve search intent alignment provides a practical framework for SEO teams trying to reconcile strong… Read More
Google Fixes Month-Long Delay in Search Console Page Indexing Report — What SEOs Should Do Next
Posted: December 17, 2025Google Fixes Month-Long Delay in Search Console Page Indexing Report Google has resolved a nearly month-long delay that affected the Search Console Page Indexing report, restoring the report’s ability to show near real-time indexing status…. Read More
Cloudflare’s 2025 Report Highlights Googlebot’s Dominance and the Surge of AI Crawlers
Posted: December 17, 2025Cloudflare’s 2025 Year in Review highlights major shifts in web crawling: Googlebot remains dominant while AI-driven crawlers are rising rapidly. Googlebot accounted for over 25% of verified bot traffic and generated 4.5% of all HTML… Read More
Finding Audience Prompts for AI Search: Proxies & Tracking Methods
Posted: December 17, 2025Finding Audience Prompts for AI Search: Proxies and Tracking Methods As AI-driven search reshapes how people ask questions online, SEOs must adapt their research methods. Search Engine Land’s recent piece, “Proxies for prompts,” highlights practical… Read More
How LinkedIn’s Reserved Ads Put Your Message at the Top of the Feed — What B2B Marketers Should Do Next
Posted: December 17, 2025LinkedIn has opened Reserved Ads — a top-of-feed, reservable ad placement — to all managed advertisers, offering predictable delivery and premium visibility for B2B campaigns. According to Search Engine Land, Reserved Ads “let advertisers secure… Read More
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