Why Your Homepage Has Regained SEO Importance — How to Capture AI-Driven Branded Traffic
Posted: April 15, 2026Why your homepage again deserves top priority in SEO Search behavior is shifting: AI tools now summarize and recommend, and users increasingly come to sites through branded searches rather than deep-link landing pages. That trend… Read More
Why Topical Authority Falls Short in AI Search: Topical Ownership and the Nine-Cell Model
Posted: April 14, 2026Why Topical Authority Falls Short in AI Search: Topical Ownership and the Nine-Cell Model Search Engine Land’s Jason Barnard lays out a critical update for SEOs: comprehensive coverage is necessary but no longer sufficient to… Read More
When ROAS Lies: What Maddie Lightening Teaches About Currency Errors, Account Structure, and AI in PPC
Posted: April 12, 2026Maddie Lightening’s recent conversation, covered by Anu Adegbola on Search Engine Land, is a timely reminder that performance data can deceive if technical details and account design are overlooked. From a currency reporting error that… Read More
Lessons from Maddie Lightening: Fixing Misreported ROAS, Legacy Account Structures, and Using AI in PPC
Posted: April 11, 2026Lessons from Maddie Lightening: Fixing Misreported ROAS, Legacy Account Structures, and Using AI in PPC The insights shared by Maddie Lightening, as highlighted in Anu Adegbola’s article on Search Engine Land, offer valuable guidance for… Read More
Healthcare Reviews: Navigating Compliance and Local SEO Success
Posted: April 10, 2026Healthcare Reviews: Navigating Compliance and Local SEO Success Healthcare providers face a unique challenge in managing online reviews due to strict privacy regulations like HIPAA. Sam Knight notes, “Merely acknowledging that a reviewer was a… Read More
Google March 2026 Core Update Rollout Complete: What Site Owners Must Do Now
Posted: April 8, 2026Google March 2026 Core Update Rollout Complete: What Site Owners Must Do Now Google finished rolling out its March 2026 core update on April 8, 2026. The change represents a material shift in how Google… Read More
How Annotation Shapes AI Visibility — What Brands Must Do to Be Understood
Posted: April 7, 2026How Annotation Shapes AI Visibility and What Brands Must Do to Optimize It Annotation is the decisive factor in how AI interprets and ranks content, directly affecting a brand’s visibility in search results. As Jason… Read More
SEO in 2026: Higher standards, AI influence, and a web still catching up
Posted: April 6, 2026SEO in 2026: Higher standards, AI influence, and a web still catching up Search engine optimization is evolving as search engines become more sophisticated, raising expectations for quality and relevance. Chris Green’s recent piece for… Read More
Google Fixes Long-Running Search Console Bug That Inflated Impressions — What SEOs Should Do
Posted: April 4, 2026Google fixes long-running Search Console bug that inflated impressions — what SEOs should do Google has acknowledged and begun rolling out a fix for a Search Console logging error that caused impression counts to be… Read More
If You Can’t Say What Problem Your Brand Solves, AI Won’t Either — Why Brands Must State the Problem They Solve for AI-Driven Search to Find Them
Posted: April 3, 2026If You Can’t Say What Problem Your Brand Solves, AI Won’t Either — Why Brands Must State the Problem They Solve for AI-Driven Search to Find Them Understanding the problem your brand addresses is essential… Read More
How to Run Google Ads in Sensitive Categories Without Remarketing
Posted: April 1, 2026How to Run Google Ads in Sensitive Categories Without Remarketing Advertising for industries like healthcare, legal services, housing, employment, and certain financial products comes with extra guardrails. Google’s personalized advertising rules limit or block advertiser-curated… Read More
Technical SEO for generative search: Optimizing for AI agents
Posted: March 31, 2026Why technical SEO now includes AI agents — and what to do about it Search Engine Land contributor Ludwig Makhyan lays out a practical course for what he calls generative engine optimization (GEO): control how… Read More
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