Trump Administration Likely to Postpone TikTok Ban Again The Trump administration’s effort to ban TikTok in the United States is expected to face another delay. Ongoing negotiations between ByteDance, TikTok’s parent company, and U.S. officials,… Read More
Why Google Ads Pauses Accounts Linked to Manager Account Violations When a Google Ads manager account violates platform policies, all linked client accounts may be paused or suspended. This enforcement reflects Google’s effort to maintain… Read More
Understanding the Breakdown of SEO Attribution SEO attribution remains complex as traditional tracking methods often fail to capture the full customer journey. Many businesses rely on last-click attribution models, which assign all credit to the… Read More
Google Search Console Discover Performance Report Bug Overview of the Issue Since early June, many publishers have observed sharp declines or missing data in the Discover performance report within Google Search Console. This issue results… Read More
Perplexity AI’s Growth and Its Impact on Search Technology Perplexity AI reached 780 million monthly queries by May 2025, growing steadily at 20% month over month. This surge reflects a shift in user preference toward… Read More
Google AI Mode and Sundar Pichai’s Vision for the Future of Search Sundar Pichai’s announcement of Google’s AI Mode introduces a new way for users to interact with search engines by combining advanced artificial intelligence… Read More
Insights from James Brockbank’s SMX Advanced 2025 Interview: SEO Strategies and Trends James Brockbank’s interview at SMX Advanced 2025, featured by Search Engine Land, explores evolving SEO tactics shaped by artificial intelligence, user experience, and… Read More
Defining Campaign-Specific Goals to Drive Google Ads Success The success of a Google Ads campaign depends on clearly defined, campaign-specific goals that guide decisions from ad creation to budget allocation. Setting precise objectives1whether focused on… Read More
YouTube Ads Updates and Strategies for 2025 YouTube is evolving its advertising platform with new formats and targeting options that reshape how brands engage audiences. Video Action Campaigns combine storytelling with direct response elements, encouraging… Read More
A/B Testing for Search Marketing Success: Laying the Foundation A/B testing refines search marketing strategies by comparing different versions of ads, landing pages, or keywords to identify the best performer. Establishing clear objectives and selecting… Read More
Google Updates Event and Recipe Structured Data: What Webmasters Need to Know Google has recently introduced important updates to event and recipe structured data, enhancing how these types of content are represented in search results…. Read More
Dawn Anderson’s SEO Insights from SMX Advanced 2025 Dawn Anderson’s interview at SMX Advanced 2025 explores how SEO is evolving with emerging technologies like artificial intelligence (AI) and voice search. She highlights how these developments… Read More
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