Why 2026 Marks the End of the SEO Silo and the Rise of Cross-Channel Execution
Posted: January 14, 2026The SEO landscape is set for a major shift in 2026, moving away from isolated SEO strategies toward integrated approaches that blend SEO with broader marketing channels. As user journeys span search, social, email, and… Read More
Why 2026 Is the Year the SEO Silo Breaks — How to Build a Cross‑Channel AI SEO Operating System
Posted: January 14, 2026Why 2026 Is the Year the SEO Silo Breaks — How to Build a Cross‑Channel AI SEO Operating System Search Engine Land contributor Jen Cornwell argues that 2026 marks a turning point for SEO: teams… Read More
Why Copywriting Is the New Superpower in 2026
Posted: January 12, 2026Why Copywriting Is the New Superpower in 2026 Andrew Holland’s piece for Search Engine Land argues that copywriting has regained strategic importance as AI reshapes search and content consumption. Holland writes that “Copywriting is once… Read More
Google Launches Universal Commerce Protocol: What Retailers Need to Know About Agent-Led Shopping
Posted: January 11, 2026Google Launches Universal Commerce Protocol: What Retailers Need to Know About Agent-Led Shopping Google has unveiled the Universal Commerce Protocol (UCP), a new open standard designed to let AI agents guide shoppers from discovery to… Read More
Google expands A/B testing to all Performance Max assets (Beta)
Posted: January 10, 2026Google expands A/B testing to all Performance Max assets (Beta) Google has begun rolling out a beta that lets advertisers A/B test asset sets within Performance Max campaigns, giving marketers direct visibility into which creative… Read More
Demand Gen: The Underrated Google Ads Campaign You Should Be Testing in 2026
Posted: January 9, 2026Demand Gen: The Underrated Google Ads Campaign You Should Be Testing in 2026 Google’s Demand Gen campaign type is quickly becoming a high-impact option for advertisers who want to reach users beyond the search box…. Read More
Microsoft launches Copilot Checkout and Brand Agents: What e-commerce teams and SEOs must know
Posted: January 8, 2026Microsoft launches Copilot Checkout and Brand Agents: What e-commerce teams and SEOs must know Microsoft is rolling out two agentic commerce features—Copilot Checkout and Brand Agents—that bring conversational buying and brand-trained AI assistants to merchant… Read More
How Google Ads Recalculates Spend When Budgets Change — What PPC Managers Must Know
Posted: January 7, 2026How Google Ads Recalculates Spend When Budgets Change — What PPC Managers Must Know Google Ads doesn’t simply redistribute a new daily number when you edit campaign budgets mid-flight; it recalculates monthly limits, daily caps… Read More
How to Build a Year-End PPC Report That Leadership Will Actually Read
Posted: January 6, 2026How to Build a Year-End PPC Report That Leadership Will Actually Read End-of-year PPC reporting is an opportunity to translate campaign work into clear business outcomes. Amy Hebdon’s Search Engine Land guide, “A 5-step framework… Read More
How to Earn Brand Mentions That Drive LLM and SEO Visibility
Posted: January 5, 2026As AI systems and large language models (LLMs) shape how information is compiled and presented, brand mentions are becoming a core signal for discoverability. Search Engine Land’s Adam Tanguay argues that “brand mentions have moved… Read More
Google tests blue Send button that replaces AI Mode in the search box
Posted: January 2, 2026Google’s new blue “Send” button could redirect searches away from AI Mode — what to watch Google is experimenting with a visual change in its search box that replaces the AI Mode button with a… Read More
Topic Clusters and Pillar Pages: How to Build Topical Authority That Lasts
Posted: January 1, 2026Topic Clusters and Pillar Pages: How to Build Topical Authority That Lasts Search Engine Land’s new guide argues that traditional keyword-by-keyword tactics no longer deliver the same returns — and that organized topic clusters provide… Read More
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