YouTube Tests Retroactive Cost Cuts for Underperforming Demand Gen Campaigns
Posted: November 14, 2025YouTube Tests Retroactive Cost Cuts for Underperforming Demand Gen Campaigns YouTube is testing a beta feature that applies retroactive cost cuts to underperforming Demand Gen Target CPA (tCPA) campaigns. This update, first reported by Search… Read More
3 Common Mistakes to Avoid When Investing in AI Search
Posted: November 13, 20253 Common Mistakes to Avoid When Investing in AI Search Investing in AI search technology can improve how users find information but also presents challenges that may reduce its effectiveness if not managed carefully. A… Read More
Google launches AI-powered advisors
Posted: November 12, 2025Google Launches AI-Powered Advisors: What Marketers Need to Know Google has introduced AI-powered advisors designed to help advertisers and analysts optimize campaigns more effectively. The announcement was covered in detail by Search Engine Land (https://searchengineland.com/google-launches-ai-powered-advisors-464571),… Read More
FLUQs: Answer the Hidden Questions or Vanish in AI Search
Posted: November 7, 2025FLUQs: Answer the Hidden Questions or Vanish in AI Search Garrett French of Citation Labs highlights a major challenge for content creators and SEO professionals: addressing FLUQs—Friction-Inducing Latent Unasked Questions—that often go unanswered in AI-driven… Read More
OpenAI and ChatGPT Introducing Ads: What Free-User Monetization Means for the Future
Posted: November 7, 2025OpenAI and ChatGPT Introducing Ads: What Free-User Monetization Means for the Future OpenAI’s plan to introduce advertisements within ChatGPT for free users marks a major shift in how the AI platform generates revenue. Danny Goodwin… Read More
Google rolls out AI tools to automate ad reviews, reporting, and support
Posted: November 7, 2025Google rolls out AI tools to automate ad reviews, reporting, and support Google has announced a suite of AI-powered features designed to automate ad reviews, streamline reporting, and improve support workflows for advertisers and publishers…. Read More
Verify Your Cloud Hosting Provider with Google Search Console: What Site Owners Need to Know
Posted: November 3, 2025Verify Your Cloud Hosting Provider with Google Search Console: What Site Owners Need to Know Google recently reminded site owners and developers to verify cloud-hosted hosts inside Google Search Console to ensure accurate indexing and… Read More
How SEO Intersects with AI-Driven Search: Insights from Robby Stein
Posted: October 31, 2025How SEO Intersects with AI-Driven Search: Insights from Robby Stein Reporting and interviews summarized from Search Engine Land highlight how traditional SEO practices and AI-driven search are converging. Google’s Robby Stein explains what this means… Read More
The future of SEO teams is human-led and agent-powered
Posted: October 27, 2025The future of SEO teams is human-led and agent-powered Search Engine Land recently argued that the next era of SEO will be driven by close collaboration between human strategists and autonomous AI agents. As the… Read More
Being Positionless — Marketing Lessons Beyond Harvard Business School
Posted: October 20, 2025Being Positionless — Marketing Lessons Beyond Harvard Business School Marketing education often stresses clear brand positioning, a principle deeply rooted in traditional business teachings, including Harvard Business School. However, an article by Optimove, published on… Read More
3 key AI search limitations for B2B SaaS marketing – SEOteric
Posted: October 16, 2025By SEOteric AI search is reshaping how buyers discover information — but for B2B SaaS marketers, notable limits remain. A recent Search Engine Land article identifies three key constraints that should shape how you plan… Read More
Understanding Google Ads Performance Max: Audience Signals and Search Themes
Posted: October 15, 2025Understanding Google Ads Performance Max: Audience Signals and Search Themes Google Ads Performance Max campaigns rely on machine learning to deliver ads across Google’s channels. A recent Search Engine Land article challenges the idea that… Read More
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