Gresham Digital Marketing Strategies That Tell A Better Story.

Digital PR in Gresham

Digital PR and SEO are really becoming inseparable in competitive SEO spaces. New learnings on how Google ranks websites around Gresham are showing us how much Google weighs brand signals and authority. Without engaging in strategies that create links, brand searches, and prominence for your brand in the Gresham area, it's difficult to compete.

Our Digital PR strategies are designed to help you contribute as a thought leader in your space for your audience in Gresham. We'll work with you to create a collection of topics we can address, create series of articles to package together as guides, and create insightful contributions that attract amplification, sharing, and links.

That process typically involves the following initiatives:

  • Leveraging your internal brand strengths to add unique value to content
  • Researching topics and creating new ideas
  • Creating content assets like images, charts, infographics, and video to tell a more compelling story
  • Publishing and optimizing content for added SEO value
  • Sharing content on social media as "micromoments"
  • Engaging in outreach to pitch stories and content to publishers
  • Monitoring links and brand mentions
  • Tracking conversions in Google Analytics to know what pages, channels, etc are producing
  • Creating locally relevant content that is relatable to an Gresham audience
  • Making adjustments based on user data and feedback
Gresham OR Digital PR and SEO

Trusted By

Small Businesses, Franchises, and Enterprise Organizations

  • Bealls
  • Your Pie
  • Booster Boosterthon
  • Tidal Wave Auto Spa
  • CGAP
  • Perfect Swings
  • Barberitos
  • Georgia Poison Center
  • Kaizen Automotive
  • World Bank
  • Newton Crouch
  • Pet Valu

Intelligent Digital PR Strategy + Great Execution = Organic SEO Growth in Gresham

Increasing Brand Exposure and Rankings in Gresham and National Results

  • SEO Results Screenshot + 11K positions
  • SEO Results Screenshot + 1500 positions
  • SEO Results Screenshot + 2200 positions
  • SEO Results Screenshot + 800 positions
  • SEO Results Screenshot + 6300 positions
  • SEO Results Screenshot + 1400 positions
  • SEO Results Screenshot + 12K positions
  • SEO Results Screenshot + 1900 positions

Gresham Digital PR Service Packages

Our Digital PR packages are structured to give you the best chance to compete in Gresham - whether that is focused locally around Gresham or a wider audience across Portland, Happy Valley, Troutdale, Fairview, Wood Village. We've help early stage businesses up to global enterprises solve difficult digital marketing challenges and gain new exposure.

Each package has an allotment of "points" you can use to execute your Digital PR plan. This approach will end up saving you thousands of dollars per month VS assembling and executing with an in-house digital marketing and PR team.

Local / Startup Package

EARLY STAGE BUSINESSES WITH LESS THAN 1M IN REVENUE (24-35 POINTS/MONTH) tooltipThis package is designed to help get you started, and focuses on the foundational items to help a small business start growing in , Portland, Happy Valley, Troutdale, Fairview, Wood Village. Ideally for local business with less than 1 million in revenue. This package combines Local SEO, Google Business Profile Optimization, and Digital PR for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to our Digital Marketing experts.

This plan gets 24-35 points per month with a detailed plan for executing your Digital PR Strategy. We target your primary city with Local SEO, so this is a great starting point for small businesses. It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more.

Starting At

$1500-$2500/mo

Growth Package

SMALL BUSINESSES WITH MORE THAN 1M REVENUE (40-70 POINTS/MONTH) tooltipAn Out-Of-The-Box Digital PR Plan for the growing small business with close to 1 million in revenue. This package combines Local SEO and Google Business Profile Optimization for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to your own SEO Specialist.

This plan gets 40-70 points per month with a detailed plan for executing your SEO Strategy. We target your main location plus surrounding areas. It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Starter Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further.

Starting At

$3000-$5000/mo

Pro Package

ESTABLISHED BUSINESSES (100-140 POINTS/MONTH) tooltipAn Out-Of-The-Box SEO Plan for established small businesses. This package combines Local SEO, Regional SEO and Google Business Profile Optimization for a perfect mix of impact over a wider area. For less than the cost of one employee, you get access to your own SEO Specialist.

This plan gets 100-140 points per month with a detailed plan for executing your SEO Strategy. We target a wider range of keywords with both location agnostic and location specific searches. It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Growth Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further into more markets, more landing pages, and a wider organic footprint.

Starting At

$7500+/mo

Enterprise Package

MEDIUM TO LARGE ESTABLISHED BUSINESSES (CUSTOM POINTS PLAN) tooltipAn Out-Of-The-Box SEO Plan for established small to medium sized businesses. This package includes a potential mix of Local SEO, Regional SEO, E-commerce SEO, and/or National SEO for an SEO approach appropriate for competitive keywords and markets.

This plan gets a custom approach with a detailed plan for executing your SEO Strategy. You also gain access to a dedicated Account Representative and 2 support specialist to execute the campaign. We target a wider range of keywords with both location agnostic and location specific searches. It also includes project management and weekly consulting meetings (every week) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Pro Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further into more markets, more landing pages, and a wider organic footprint.

Starting At

Get A Quote

Looking for Enterprise Support in Gresham?

Reach out and get a quote. As a full-service Gresham Digital PR Agency, we can often create a custom solution for multi-location and enterprise businesses based on each organization's needs. Reach out to our team and let's find a solution that fits for you.

We Know Digital PR in Gresham, OR

Gain Your Competitive Edge in Gresham

Welcome to SEOteric, your partner for digital PR services in Gresham, Oregon. With increasing digital competition, having a solid online presence is crucial for businesses. Our team creates custom PR strategies that increase brand visibility, foster connections, and engage your audience. By focusing on storytelling and outreach, we help you build a positive reputation and attract traffic to your site. Explore how our digital PR services can boost your brand and create new growth opportunities in Gresham and beyond.

Are You Ready For AI in Digital PR?

Artificial Intelligence is here, and it's here to stay. The question is - how do we use it? SEOteric is on the leading edge of AI in Gresham, integrating trend analysis and AI tools into our development and marketing solutions. It's important to note that AI is more of a "co-pilot" and a tool to be used by professionals. In the right hands, it can increase efficiency and effectiveness of initiatives. It's not a replacement for strategy and execution, but a tool that can help achieve new and exciting things. We don't use AI as a replacement for talent - but we do leverage it to create new opportunities for growth.

Marketing AI Artificial Intelligence for Digital PR in Gresham

Outreach and Amplification

One of the pillars of a good digital PR strategy is connecting with an audience that is likely to amplify your content and insights. You really have two audience groups within a digital PR strategy - the "buying audience" and the "amplifying audience". Content may resonate with one or the other and serve two different purposes. Digital PR looks for this intersecting audience - content that excites a buying audience while being insightful enough to earn the attention of an amplifying audience.

Similar to traditional PR, we'll reach out and make connections with journalist and publishers to pitch content ideas, quotes, insights, data, and other content types that their audiences would find useful or entertaining. Landing content on these websites gives us a great opportunity to earn links, brand mentions, build a reputation, and become a thought-leader in the space. When tailored to your industry and your target market in Gresham, you can see a real impact on business growth.

Gresham OR Digital PR Outreach and Amplification in Gresham
Gresham OR Digital PR Increases Site Quality Scores

Improving Your Website's "Site Quality" Scores

Site Quality is something discovered in API endpoints that gives a quantitative measurement to how much quality a site has. And this site quality score is used to determine ranking potential and whether you qualify for SERP features like featured snippets or AI Overviews and answers.

Site Quality is a collection of metrics like how many times your brand is searched for, how often it appears in search, and how often it is linked to or mentioned using its brand name. These signals are used to boost rankings for websites with higher quality, meaning, you can potentially rank higher for more targeted keywords when your site quality scores are higher.

Digital PR not only creates its own value with media placements and exposure, but when leveraged properly with SEO, it can have a MAJOR impact on ranking for higher value keywords in Gresham and driving more traffic and revenue.

Gresham OR SEO Content Creation

Content Optimization

In order to rank in Google, you have to be the best answer to the query. We'll research and develop content, optimize it, and refine it to turn your website into the best resource for Google and your potential customers in Gresham. This involves creating new pages, editing and optimizing existing pages, and creating new internal link opportunities to strengthen the on-site signals needed for relevance.

Digital PR aims to create optimized content that doesn't sound like "SEO Content". Its geared towards readers, engagement, and amplification. THis content is more thoughtful, and requires more input to get right.

That process typically involves the following initiatives:

  • Keyword research to identify transactional terms that are likely to produce a result.
  • Competitive Intelligence to see what top ranking websites in your niche are doing and what Google wants in order to rank.
  • Outlines created to fully cover a topic and its subtopics.
  • Content created, edited, proofed, and send for approval.
  • Content implemented into the website and optimized for on-site SEO signals.
  • Pillar pages (main topics) and sub pages (sub topics) created to fully cover a topic.
  • Internal linking optimized by linking related and topical content both in content and in navigation.
  • Content refinement to further optimize content based on rankings, Google algorithm adjustments, and competitor movements.
  • Localizing content and landing pages for your target markets.

Earn Links That Are Valuable

Real links - from real websites. In addition to being a good resource, you also need credibility. We'll help you acquire new inbound links and citations from relevant, real and credible websites. Links that matter for ranking and amplification often meet the requirements of being "followed" (meaning Google is allowed to crawl and follow the link, and pass ranking metrics), attainable (the link makes sense from a time and resources perspective), relevant (within the same or related topics to the target website), credible (it has its own link and topical authority), and real (it exist for users and not just for link purposes).

Some of the strategies used to get these links include:

  • Media query monitoring (journalists asking for expert quotes)
  • Outreach requesting inclusion into an existing article
  • Outreach pitching an expert quote to add to an existing article
  • Outreach to add new content on a related topic
  • Discovering unlinked mentions and asking for a link placement
  • Discovering content gaps and pitching new content
  • Creating relationships with complementary websites
  • Leveraging existing relationships for link opportunities
Gresham OR SEO Link Acquisition
Gresham OR SEO Conversions

Conversions and Engagement

An important signal for Google is that users accomplish their search goals. This could be in a conversion event on your website, or that they found what they wanted and ended their search with your website. We'll help you create a user experience that encourages more conversions and search accomplishment. The result is increasing leads/sales and giving Google important machine learning data that may increase ranking potential.

If you are needing to capture more leads from your area, you have to give your users what they need. Providing detailed product and service information, answers to frequently asked questions, clear calls to action, and the ability to track and follow up on leads is a formula to convert more website visitors into sales and leads. This is especially true when local users area are looking for a good local solution.

That process typically involves the following initiatives:

  • Competitive Intelligence to understand what users expect.
  • Research and content creation to fill any content gaps.
  • FAQ content development.
  • Lead forms on landing pages.
  • Easy click to call on mobile devices.
  • Removing barriers to entry/barriers to conversion.
  • Providing a clear call to action that resonates with your users.
  • Providing use-cases where potential customers can see their need and your solution.
  • Tracking conversions in Google Analytics to know what pages, channels, etc are producing.
  • Targeting local users with localized content.
  • Making adjustments based on user data and feedback.

Get Your Digital PR Services Proposal and Start Growing!

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Our Standard of Work

Our Goal is That Every Client Becomes a Case Study.

Franchise Marketing

Your Pie trust SEOteric with their website, SEO and Google ads for their 70+ franchises, as well as franchise recruiting for new franchise leads.

12X

Increase In SEO Conversions

Local SEO + Google Ads

4esthetics Lounge trust SEOteric with their website, SEO and Google Business Profile, and Google Ads for their location in Lexington, KY.

5X

Increase In Overall Conversions

Enterprise SEO + Consulting

World Bank via CGAP and FinDevGateway trust SEOteric with SEO consulting and guidance for their digital teams.

15%

Increase In Organic SEO Traffic

Multi-Location Digital Marketing

Kaizen Auto Care trust SEOteric to manage digital marketing and SEO for their 40+ locations across the country. (Yes, 15X - ask for the chart.)

15X

Increase In Organic SEO Traffic

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Awards & Recognition

Recognized by clients and industry publications for providing top-notch service and results.

  • Clutch Top B2B Digital Marketing Agency
  • Clutch Top Digital Marketing Agency
  • Clutch Top SEO Agency
  • Clutch Top Company in Georgia 2021
  • Clutch Top Company in Georgia 2022
  • Vendor of the Year 2020
  • Vendor of the Year 2022
  • Expertise Best Legal Marketing Agency
  • Expertise Best SEO Agency
  • Top 10 SEO Agency
  • Top Rated SEO Agency
  • Best Rated SEO Agency

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