Fort Collins Digital Marketing Strategies That Tell A Better Story.

Digital PR in Fort Collins

Digital PR and SEO are really becoming inseparable in competitive SEO spaces. New learnings on how Google ranks websites around Fort Collins are showing us how much Google weighs brand signals and authority. Without engaging in strategies that create links, brand searches, and prominence for your brand in the Fort Collins area, it's difficult to compete.

Our Digital PR strategies are designed to help you contribute as a thought leader in your space for your audience in Fort Collins. We'll work with you to create a collection of topics we can address, create series of articles to package together as guides, and create insightful contributions that attract amplification, sharing, and links.

That process typically involves the following initiatives:

  • Leveraging your internal brand strengths to add unique value to content
  • Researching topics and creating new ideas
  • Creating content assets like images, charts, infographics, and video to tell a more compelling story
  • Publishing and optimizing content for added SEO value
  • Sharing content on social media as "micromoments"
  • Engaging in outreach to pitch stories and content to publishers
  • Monitoring links and brand mentions
  • Tracking conversions in Google Analytics to know what pages, channels, etc are producing
  • Creating locally relevant content that is relatable to an Fort Collins audience
  • Making adjustments based on user data and feedback
Fort Collins CO Digital PR and SEO

Trusted By

Small Businesses, Franchises, and Enterprise Organizations

  • Bealls
  • Your Pie
  • Booster Boosterthon
  • Tidal Wave Auto Spa
  • CGAP
  • Perfect Swings
  • Barberitos
  • Georgia Poison Center
  • Kaizen Automotive
  • World Bank
  • Newton Crouch
  • Pet Valu

Intelligent Digital PR Strategy + Great Execution = Organic SEO Growth in Fort Collins

Increasing Brand Exposure and Rankings in Fort Collins and National Results

  • SEO Results Screenshot + 11K positions
  • SEO Results Screenshot + 1500 positions
  • SEO Results Screenshot + 2200 positions
  • SEO Results Screenshot + 800 positions
  • SEO Results Screenshot + 6300 positions
  • SEO Results Screenshot + 1400 positions
  • SEO Results Screenshot + 12K positions
  • SEO Results Screenshot + 1900 positions

Fort Collins Digital PR Service Packages

Our Digital PR packages are structured to give you the best chance to compete in Fort Collins - whether that is focused locally around Fort Collins or a wider audience across Loveland, Greeley, Windsor, Longmont, Boulder. We've help early stage businesses up to global enterprises solve difficult digital marketing challenges and gain new exposure.

Each package has an allotment of "points" you can use to execute your Digital PR plan. This approach will end up saving you thousands of dollars per month VS assembling and executing with an in-house digital marketing and PR team.

Local / Startup Package

EARLY STAGE BUSINESSES WITH LESS THAN 1M IN REVENUE (24-35 POINTS/MONTH) tooltipThis package is designed to help get you started, and focuses on the foundational items to help a small business start growing in , Loveland, Greeley, Windsor, Longmont, Boulder. Ideally for local business with less than 1 million in revenue. This package combines Local SEO, Google Business Profile Optimization, and Digital PR for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to our Digital Marketing experts.

This plan gets 24-35 points per month with a detailed plan for executing your Digital PR Strategy. We target your primary city with Local SEO, so this is a great starting point for small businesses. It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more.

Starting At

$1500-$2500/mo

What's included

  • $1500 Setup tooltipWe have a heavy lift in the first month to get things set up and rolling, so we do require a one-time initial set up fee to get your campaign off the ground.
  • 24-35 Points/Month tooltipThis package is 24-35 points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress and initiatives, not simply time or activity.
  • Local SEO in Fort CollinstooltipWe've got solutions to help you grow in Fort Collins. Get a digital marketing plan specific for your targeted customers locally in your city. SEOteric is the best local SEO company for businesses that want clear communication, visible work, and results that create business impact.
  • Local SEO Focus + tooltipWe've got solutions to help you grow across Fort Collins including Loveland, Greeley, Windsor, Longmont, Boulder plus surrounding areas (up to 10 suburbs, more available with more points). Get a digital marketing plan specific for your targeted customers locally in your city and across your service area. SEOteric is the best Loveland, Greeley, Windsor, Longmont, Boulder local SEO company for businesses that want clear communication, visible work, and results that create business impact.
  • Media Queries Monitoring tooltipMonitoring for media queries and link opportunities. These can be sparse for some industries, but the opportunities can be significant to acquire highly credible and relevant inbound links.
  • Link Outreach tooltipLink Outreach to find relevant link targets to pitch link opportunities. We used a mix of strategies to acquire links using manual outreach. That may include pitching expert quotes to add to existing articles, getting content published to existing articles, pitching new content, and contributing to news or journalist content as a third party validation source.
  • Account Representative tooltipYou'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
  • SEO & Keyword Research tooltipSEO & Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
  • SEO Initial Assessment tooltipSEO Initial Assessment is to give us an overall roadmap and baseline starting position.
  • SEO Technical Audit tooltipThe Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.
  • Content Editing &
    Optimization tooltipWe'll help you optimize your content to rank in a local market. We sometime share this with the client - we provide outlines and strategy, you provide copy, we optimize it.
  • Competitive Intelligence tooltipSEO Competitive Intelligence is the process of identifying the top ranking sites for your targeted keywords and breaking them down into measurable attributes and ranking factors to identify what Google wants from the keyword results, what top sites are doing to rank, and what the ga is between your website and the top ranking sites. This data is used to identify the actionable steps to become a better resource and improve ranking ability.
  • Conversion Tracking tooltipConversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
  • Local Citations tooltipWe include local citations from over 100 listings - starting with the top 50-70 and including niche and geographically local listings relevant to your business.
  • Landing Page Development tooltipAs content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
  • Marketing Dashboards tooltipAnalytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
  • Detailed Deliverables tooltipEach SEO project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.
Growth Package

SMALL BUSINESSES WITH MORE THAN 1M REVENUE (40-70 POINTS/MONTH) tooltipAn Out-Of-The-Box Digital PR Plan for the growing small business with close to 1 million in revenue. This package combines Local SEO and Google Business Profile Optimization for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to your own SEO Specialist.

This plan gets 40-70 points per month with a detailed plan for executing your SEO Strategy. We target your main location plus surrounding areas. It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Starter Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further.

Starting At

$3000-$5000/mo

What's included

  • $1,500 Setup tooltipWe have a heavy lift in the first month to get things set up and rolling, so we do require a one-time initial set up fee to get your campaign off the ground.
  • 40-70 Points/Month tooltipThis package is 40-70 points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity.
  • Local SEO in Fort CollinstooltipWe've got solutions to help you grow in Fort Collins. Get a digital marketing plan specific for your targeted customers locally in your city. SEOteric is the best local SEO company for businesses that want clear communication, visible work, and results that create business impact.
  • Local SEO Focus + tooltipWe've got solutions to help you grow across Fort Collins including Loveland, Greeley, Windsor, Longmont, Boulder plus surrounding areas (up to 10 suburbs, more available with more points). Get a digital marketing plan specific for your targeted customers locally in your city and across your service area. SEOteric is the best Loveland, Greeley, Windsor, Longmont, Boulder local SEO company for businesses that want clear communication, visible work, and results that create business impact.
  • Digital PR + Outreach tooltipPosition your brand as a thought leader in your space. We'll create compelling content designed to engage your target audience and to attract an amplifier audience to gain link opportunities, social shares, and brand metrics we need to influence SEO.
  • Dedicated Account Rep tooltipYou'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
  • SEO & Keyword Research tooltipSEO & Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
  • SEO Initial Assessment tooltipSEO Initial Assessment is to give us an overall roadmap and baseline starting position.
  • SEO Technical Audit tooltipThe Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.
  • Competitive Intelligence tooltipSEO Competitive Intelligence is the process of identifying the top ranking sites for your targeted keywords and breaking them down into measurable attributes and ranking factors to identify what Google wants from the keyword results, what top sites are doing to rank, and what the ga is between your website and the top ranking sites. This data is used to identify the actionable steps to become a better resource and improve ranking ability.
  • Content Creation tooltipContent Creation with strategic outlines and content designed to meet the requirements of search engines and your prospective users.
  • 10X Pillar Pages tooltip10X Pillar Pages which act as main keyword/topic landing pages. These pages are derived from competitive intelligence by analyzing the top 10 ranking sites and then amplifying their content into a single good resource (hence the moniker "10X").
  • Content Optimization tooltipContent Optimization to optimize content and pages using a metric by metric approach for key elements like titles, meta data, internal links, headlines, supporting media, etc.
  • Content Refinement tooltipContent Refinement to test subtle changes for ranking improvements. Sometimes in competitive search topics and keywords, the gaps get smaller at the top, and finding opportunities for improvement requires strategic changes tested and refined over time.
  • Conversion Tracking tooltipConversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
  • Media Queries Monitoring tooltipMonitoring for media queries and link opportunities. These can be sparse for some industries, but the opportunities can be significant to acquire highly credible and relevant inbound links.
  • Link Outreach tooltipLink Outreach to find relevant link targets to pitch link opportunities. We used a mix of strategies to acquire links using manual outreach. That may include pitching expert quotes to add to existing articles, getting content published to existing articles, pitching new content, and contributing to news or journalist content as a third party validation source.
  • Landing Page Development tooltipAs content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
  • Marketing Consulting tooltipMonthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
  • Marketing Dashboards tooltipAnalytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
  • Detailed Deliverables tooltipEach SEO project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.
Pro Package

ESTABLISHED BUSINESSES (100-140 POINTS/MONTH) tooltipAn Out-Of-The-Box SEO Plan for established small businesses. This package combines Local SEO, Regional SEO and Google Business Profile Optimization for a perfect mix of impact over a wider area. For less than the cost of one employee, you get access to your own SEO Specialist.

This plan gets 100-140 points per month with a detailed plan for executing your SEO Strategy. We target a wider range of keywords with both location agnostic and location specific searches. It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Growth Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further into more markets, more landing pages, and a wider organic footprint.

Starting At

$7500+/mo

What's included

  • $2,500 Setup tooltipWe have a heavy lift in the first month to get things set up and rolling, so we do require a one-time initial set up fee to get your campaign off the ground.
  • 100-140 Points/Month tooltipThis package is 100-140 points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity.
  • Expanded Digital PR + Outreach tooltipPosition your brand as a thought leader in your space. We'll create compelling content designed to engage your target audience and to attract an amplifier audience to gain link opportunities, social shares, and brand metrics we need to influence SEO.
  • 1 Dedicated Account Rep tooltipYou'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
  • SEO & Keyword Research tooltipSEO & Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
  • SEO Initial Assessment tooltipSEO Initial Assessment is to give us an overall roadmap and baseline starting position.
  • SEO Technical Audit tooltipThe Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.
  • Competitive Intelligence tooltipSEO Competitive Intelligence is the process of identifying the top ranking sites for your targeted keywords and breaking them down into measurable attributes and ranking factors to identify what Google wants from the keyword results, what top sites are doing to rank, and what the ga is between your website and the top ranking sites. This data is used to identify the actionable steps to become a better resource and improve ranking ability.
  • Content Creation tooltipContent Creation with strategic outlines and content designed to meet the requirements of search engines and your prospective users.
  • 10X Pillar Pages tooltip10X Pillar Pages which act as main keyword/topic landing pages. These pages are derived from competitive intelligence by analyzing the top 10 ranking sites and then amplifying their content into a single good resource (hence the moniker "10X").
  • Topic Subpages tooltipTopic Subpages which can be used to target subtopics and related keywords. Subpages give us an opportunity to improve rankings for deep topics and long tail search queries.
  • Content Optimization tooltipContent Optimization to optimize content and pages using a metric by metric approach for key elements like titles, meta data, internal links, headlines, supporting media, etc.
  • Content Refinement tooltipContent Refinement to test subtle changes for ranking improvements. Sometimes in competitive search topics and keywords, the gaps get smaller at the top, and finding opportunities for improvement requires strategic changes tested and refined over time.
  • Conversion Tracking tooltipConversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
  • Media Queries Monitoring tooltipMonitoring for media queries and link opportunities. These can be sparse for some industries, but the opportunities can be significant to acquire highly credible and relevant inbound links.
  • Expanded Link Outreach tooltipLink Outreach to find relevant link targets to pitch link opportunities. We used a mix of strategies to acquire links using manual outreach. That may include pitching expert quotes to add to existing articles, getting content published to existing articles, pitching new content, and contributing to news or journalist content as a third party validation source.
  • Web UI / UX Design tooltipFor pages that need UX/UI improvements to compete, we can assign points to website updates to get the look and feel right so we have the best chance to convert organic traffic.
  • Landing Page Development tooltipAs content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
  • Marketing Consulting tooltipMonthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
  • Images Curation tooltipWe can help you source images as needed and assign points to getting this right. There are free libraries as well as paid libraries - so any image costs would not be included here.
  • Marketing Dashboards tooltipAnalytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
  • CRM Integration* tooltipIf an integration with your CRM exists, we can apply points to help you set up the data flow from forms to CRM, automating that process to save you time and help with lead capture and faster follow up.
  • Detailed Deliverables tooltipEach SEO project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.
Enterprise Package

MEDIUM TO LARGE ESTABLISHED BUSINESSES (CUSTOM POINTS PLAN) tooltipAn Out-Of-The-Box SEO Plan for established small to medium sized businesses. This package includes a potential mix of Local SEO, Regional SEO, E-commerce SEO, and/or National SEO for an SEO approach appropriate for competitive keywords and markets.

This plan gets a custom approach with a detailed plan for executing your SEO Strategy. You also gain access to a dedicated Account Representative and 2 support specialist to execute the campaign. We target a wider range of keywords with both location agnostic and location specific searches. It also includes project management and weekly consulting meetings (every week) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than the Pro Package, this package allows for more monthly utilization and points, helping you take your SEO efforts further into more markets, more landing pages, and a wider organic footprint.

Starting At

Get A Quote

What's included

  • $5,000 Setup tooltipWe have a heavy lift in the first month to get things set up and rolling, so we do require a one-time initial set up fee to get your campaign off the ground.
  • Custom Points Plan tooltipThis package is taylor made with a custom points plan for utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity. Points are typically 30 minute sprints or equivalent value.
  • Expanded Digital PR + Outreach tooltipPosition your brand as a thought leader in your space. We'll create compelling content designed to engage your target audience and to attract an amplifier audience to gain link opportunities, social shares, and brand metrics we need to influence SEO.
  • Dedicated Account Rep(s) tooltipYou'll get an assigned digital marketing consultant(s) for your account who will be executing on your behalf.
  • Support Specialist(s) tooltipIn addition to your account rep, you'll have access to additional specialists based on the initiatives to execute your campaign..
  • SEO & Keyword Research tooltipSEO & Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
  • SEO Initial Assessment tooltipSEO Initial Assessment is to give us an overall roadmap and baseline starting position.
  • SEO Technical Audit tooltipThe Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.
  • Competitive Intelligence tooltipSEO Competitive Intelligence is the process of identifying the top ranking sites for your targeted keywords and breaking them down into measurable attributes and ranking factors to identify what Google wants from the keyword results, what top sites are doing to rank, and what the ga is between your website and the top ranking sites. This data is used to identify the actionable steps to become a better resource and improve ranking ability.
  • Expanded Content Creation tooltipContent Creation with strategic outlines and content designed to meet the requirements of search engines and your prospective users.
  • 10X Pillar Pages tooltip10X Pillar Pages which act as main keyword/topic landing pages. These pages are derived from competitive intelligence by analyzing the top 10 ranking sites and then amplifying their content into a single good resource (hence the moniker "10X").
  • Topic Subpages tooltipTopic Subpages which can be used to target subtopics and related keywords. Subpages give us an opportunity to improve rankings for deep topics and long tail search queries.
  • Content Optimization tooltipContent Optimization to optimize content and pages using a metric by metric approach for key elements like titles, meta data, internal links, headlines, supporting media, etc.
  • Content Refinement tooltipContent Refinement to test subtle changes for ranking improvements. Sometimes in competitive search topics and keywords, the gaps get smaller at the top, and finding opportunities for improvement requires strategic changes tested and refined over time.
  • Conversion Tracking tooltipConversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
  • Media Queries Monitoring tooltipMonitoring for media queries and link opportunities. These can be sparse for some industries, but the opportunities can be significant to acquire highly credible and relevant inbound links.
  • Expanded Link Outreach tooltipLink Outreach to find relevant link targets to pitch link opportunities. We used a mix of strategies to acquire links using manual outreach. That may include pitching expert quotes to add to existing articles, getting content published to existing articles, pitching new content, and contributing to news or journalist content as a third party validation source.
  • Web UI / UX Design tooltipFor pages that need UX/UI improvements to compete, we can assign points to website updates to get the look and feel right so we have the best chance to convert organic traffic.
  • Landing Page Development tooltipAs content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
  • Marketing Consulting tooltipMonthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
  • Images Curation tooltipWe can help you source images as needed and assign points to getting this right. There are free libraries as well as paid libraries - so any image costs would not be included here.
  • Marketing Dashboards tooltipAnalytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
  • CRM Integration* tooltipIf an integration with your CRM exists, we can apply points to help you set up the data flow from forms to CRM, automating that process to save you time and help with lead capture and faster follow up.
  • Detailed Deliverables tooltipEach SEO project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.

Looking for Enterprise Support in Fort Collins?

Reach out and get a quote. As a full-service Fort Collins Digital PR Agency, we can often create a custom solution for multi-location and enterprise businesses based on each organization's needs. Reach out to our team and let's find a solution that fits for you.

We Know Digital PR in Fort Collins, CO

Gain Your Competitive Edge in Fort Collins

Welcome to SEOteric, your partner in digital PR services for businesses in Fort Collins, Colorado. We help improve your online presence, build brand credibility, and connect with your audience. Our strategies aim to drive traffic, increase engagement, and enhance your visibility across digital platforms. Let us help you share your story and grow your brand in today's competitive market. Experience the impact of digital public relations with SEOteric and watch your business succeed.

Are You Ready For AI in Digital PR?

Artificial Intelligence is here, and it's here to stay. The question is - how do we use it? SEOteric is on the leading edge of AI in Fort Collins, integrating trend analysis and AI tools into our development and marketing solutions. It's important to note that AI is more of a "co-pilot" and a tool to be used by professionals. In the right hands, it can increase efficiency and effectiveness of initiatives. It's not a replacement for strategy and execution, but a tool that can help achieve new and exciting things. We don't use AI as a replacement for talent - but we do leverage it to create new opportunities for growth.

Marketing AI Artificial Intelligence for Digital PR in Fort Collins

Outreach and Amplification

One of the pillars of a good digital PR strategy is connecting with an audience that is likely to amplify your content and insights. You really have two audience groups within a digital PR strategy - the "buying audience" and the "amplifying audience". Content may resonate with one or the other and serve two different purposes. Digital PR looks for this intersecting audience - content that excites a buying audience while being insightful enough to earn the attention of an amplifying audience.

Similar to traditional PR, we'll reach out and make connections with journalist and publishers to pitch content ideas, quotes, insights, data, and other content types that their audiences would find useful or entertaining. Landing content on these websites gives us a great opportunity to earn links, brand mentions, build a reputation, and become a thought-leader in the space. When tailored to your industry and your target market in Fort Collins, you can see a real impact on business growth.

Fort Collins CO Digital PR Outreach and Amplification in Fort Collins
Fort Collins CO Digital PR Increases Site Quality Scores

Improving Your Website's "Site Quality" Scores

Site Quality is something discovered in API endpoints that gives a quantitative measurement to how much quality a site has. And this site quality score is used to determine ranking potential and whether you qualify for SERP features like featured snippets or AI Overviews and answers.

Site Quality is a collection of metrics like how many times your brand is searched for, how often it appears in search, and how often it is linked to or mentioned using its brand name. These signals are used to boost rankings for websites with higher quality, meaning, you can potentially rank higher for more targeted keywords when your site quality scores are higher.

Digital PR not only creates its own value with media placements and exposure, but when leveraged properly with SEO, it can have a MAJOR impact on ranking for higher value keywords in Fort Collins and driving more traffic and revenue.

Fort Collins CO SEO Content Creation

Content Optimization

In order to rank in Google, you have to be the best answer to the query. We'll research and develop content, optimize it, and refine it to turn your website into the best resource for Google and your potential customers in Fort Collins. This involves creating new pages, editing and optimizing existing pages, and creating new internal link opportunities to strengthen the on-site signals needed for relevance.

Digital PR aims to create optimized content that doesn't sound like "SEO Content". Its geared towards readers, engagement, and amplification. THis content is more thoughtful, and requires more input to get right.

That process typically involves the following initiatives:

  • Keyword research to identify transactional terms that are likely to produce a result.
  • Competitive Intelligence to see what top ranking websites in your niche are doing and what Google wants in order to rank.
  • Outlines created to fully cover a topic and its subtopics.
  • Content created, edited, proofed, and send for approval.
  • Content implemented into the website and optimized for on-site SEO signals.
  • Pillar pages (main topics) and sub pages (sub topics) created to fully cover a topic.
  • Internal linking optimized by linking related and topical content both in content and in navigation.
  • Content refinement to further optimize content based on rankings, Google algorithm adjustments, and competitor movements.
  • Localizing content and landing pages for your target markets.

Earn Links That Are Valuable

Real links - from real websites. In addition to being a good resource, you also need credibility. We'll help you acquire new inbound links and citations from relevant, real and credible websites. Links that matter for ranking and amplification often meet the requirements of being "followed" (meaning Google is allowed to crawl and follow the link, and pass ranking metrics), attainable (the link makes sense from a time and resources perspective), relevant (within the same or related topics to the target website), credible (it has its own link and topical authority), and real (it exist for users and not just for link purposes).

Some of the strategies used to get these links include:

  • Media query monitoring (journalists asking for expert quotes)
  • Outreach requesting inclusion into an existing article
  • Outreach pitching an expert quote to add to an existing article
  • Outreach to add new content on a related topic
  • Discovering unlinked mentions and asking for a link placement
  • Discovering content gaps and pitching new content
  • Creating relationships with complementary websites
  • Leveraging existing relationships for link opportunities
Fort Collins CO SEO Link Acquisition
Fort Collins CO SEO Conversions

Conversions and Engagement

An important signal for Google is that users accomplish their search goals. This could be in a conversion event on your website, or that they found what they wanted and ended their search with your website. We'll help you create a user experience that encourages more conversions and search accomplishment. The result is increasing leads/sales and giving Google important machine learning data that may increase ranking potential.

If you are needing to capture more leads from your area, you have to give your users what they need. Providing detailed product and service information, answers to frequently asked questions, clear calls to action, and the ability to track and follow up on leads is a formula to convert more website visitors into sales and leads. This is especially true when local users area are looking for a good local solution.

That process typically involves the following initiatives:

  • Competitive Intelligence to understand what users expect.
  • Research and content creation to fill any content gaps.
  • FAQ content development.
  • Lead forms on landing pages.
  • Easy click to call on mobile devices.
  • Removing barriers to entry/barriers to conversion.
  • Providing a clear call to action that resonates with your users.
  • Providing use-cases where potential customers can see their need and your solution.
  • Tracking conversions in Google Analytics to know what pages, channels, etc are producing.
  • Targeting local users with localized content.
  • Making adjustments based on user data and feedback.

Get Your Digital PR Services Proposal and Start Growing!

This field is for validation purposes and should be left unchanged.

Our Standard of Work

Our Goal is That Every Client Becomes a Case Study.

Franchise Marketing

Your Pie trust SEOteric with their website, SEO and Google ads for their 70+ franchises, as well as franchise recruiting for new franchise leads.

12X

Increase In SEO Conversions

Local SEO + Google Ads

4esthetics Lounge trust SEOteric with their website, SEO and Google Business Profile, and Google Ads for their location in Lexington, KY.

5X

Increase In Overall Conversions

Enterprise SEO + Consulting

World Bank via CGAP and FinDevGateway trust SEOteric with SEO consulting and guidance for their digital teams.

15%

Increase In Organic SEO Traffic

Multi-Location Digital Marketing

Kaizen Auto Care trust SEOteric to manage digital marketing and SEO for their 40+ locations across the country. (Yes, 15X - ask for the chart.)

15X

Increase In Organic SEO Traffic

Related Digital Marketing Services in Fort Collins

We offer a full suite of Fort Collins Digital Marketing Services

Digital Marketing Agency

Fort Collins Digital Marketing

We are more than a Google Ads and SEO agency. Explore how we can leverage an omnichannel approach with search, social media, ads, and more for a complete digital marketing solution that allows you to reach your clients across the spectrum of digital platforms.

Show Me More
SEO Services Agency

Fort Collins SEO Services

SEO is our flagship offering and what we are known for. We have a deep competency around search engine optimization and have helped clients of all sizes get better results from SEO. We can be your complete solution or give consulting and guidance to existing teams.

Show Me More
Google Ads Management Agency

Fort Collins Google Ads

Google Ads is a great way to get in front of people fast. Supplement your SEO efforts with a Google Ads campaign. We can help you maximize your exposure in search with a target plan to reach more visitors in Athens. Get a faster return when you advertise in Google.

Show Me More
Social Media Marketing Agency

Fort Collins Social Media Marketing

Social Media is a good way to generate demand for products or services that aren't searched for as heavily, or to supplement search demand for increased exposure. We help businesses with organic social media posting as well as social media advertising.

Show Me More
Website Design Agency

Fort Collins Website Design

Our website design combines beautiful layouts with sound SEO and performance principles to give you a solid foundation for marketing. We build most of our sites in Wordpress, with additional capabilities for fully custom rails applications and e-commerce websites.

Show Me More
Managed Wordpress Website Hosting

Fort Collins Website Hosting

Our website hosting services utilize individual containers to provide more dedicated resources, security, and performance for each website. It's a managed service for both Wordpress sites and other applications, so we handle updates, backups, monitoring, and support so you don't have to.

Show Me More

Awards & Recognition

Recognized by clients and industry publications for providing top-notch service and results.

  • Clutch Top B2B Digital Marketing Agency
  • Clutch Top Digital Marketing Agency
  • Clutch Top SEO Agency
  • Clutch Top Company in Georgia 2021
  • Clutch Top Company in Georgia 2022
  • Vendor of the Year 2020
  • Vendor of the Year 2022
  • Expertise Best Legal Marketing Agency
  • Expertise Best SEO Agency
  • Top 10 SEO Agency
  • Top Rated SEO Agency
  • Best Rated SEO Agency

Ready To Grow?

Contact Us to Set Up A Discovery Call

Contact SEOteric


Our clients love working with us, and we think you will too. Give us a call to see how we can work together - or fill out the contact form.

800.314.4736