Demand Generation with Social Media in Chicago, IL

Social Media Marketing With Organic + Advertising

Social Media is a good way to generate demand for products or services in Chicago that aren't searched for as heavily, or to supplement search demand for increased exposure. We help businesses with organic social media posting as well as social media advertising.

The goal is to identify audiences that are likely to have an interest in your offering and get your message in front of them. Unlike search, we don't yet know if these audiences have a need or an intent to act on it, so we craft messages that are engineered to attract interest around the Chicago area.

3X

AVG Increase in SEO Traffic

2X

AVG Increase in Sales & Leads

60%

AVG Increase in Conversion Rate

100%

Transparency & Clarity of Deliverables

Intelligent Strategy + Great Execution = Impactful Chicago Marketing

Stop The Scroll With Captivating Video Ads

Social Media Advertising That Generates Demand in Chicago

To get your audience growing and to create conversion opportunities, you often need to advertise in Chicago. We'll create some compelling web story ads to grab your audience's attention and deliver a short message with an offer and a call to action. We'll research and test audiences, which gives us the ability to target people by interest, demographics, location, and behaviors. We will define an audience likely to engage and likely to have an interest in what you are promoting.

Once we know who we are targeting, we'll create a storyboard to tell a short compelling story equipped with an offer and a call to action. We create unique short “web stories” to visually grab attention, stop the scroll, and get users to engage. Your ads will be set up to track important conversion data by tying sales and leads to social media engagements so you can see how ads are performing. Conversion attribution is difficult by nature, but you'll be able to see how ads contribute to the conversion process.

Social MEdia Ads Multivariate Testing

Multivariate Testing For Social Media Ad Campaigns in Chicago

When we are preparing to launch advertising campaigns, we often employ multivariate test to identify the best mix of targeting and ad assets. This gives us the best possible starting position to begin attracting potential customers.

Testing The Most Impactful Variables

We usually run test on genders, age brackets, locations, demographics, interest, copy, headlines, and visuals. These attributes can create thousands of variations, but we'll refine this down to the ones most likely to matter and run tests on those variations (often 20-30 tests). We assign a small budget to these tests and gain data on engagement, click through rates, and conversions to give us data on the mix of variables and ad assets most likely to drive action. We can target users in Chicago, Skokie, Schaumburg, Aurora, Joliet and surrounding areas to find what audiences are most likely to respond.

Publishing Winning Assets

We'll take a few of the winning assets and use those to start our campaigns, giving us real data behind the ads. We'll know going in what our expected CTR and Conversion Rate targets should be, giving us a great starting point for refinement.

Organic Social Media Posting in Chicago

Build up your channel and your following with regularly scheduled posts to your social channels. We create a posting strategy, calendar, and create the content to post across all of your important social media accounts.

We'll work together to identify what strategies will work best for your brand. We look at the industry, competitors, and your audience to see what type of content will connect. Then we build a plan around that.

Built With Competitive Intelligence

We'll do research to identify the types of posts and media that gains traction, and what competitors in your space are doing. We will also identify any content gaps that we can potentially fill to give your social media a leading edge feel.

Amplified With Content Distribution

Social content will be published to your top social media channels including Facebook, Instagram, LinkedIn, Google Posts (for local Google Business Profiles), and Twitter. Pinterest and a few others are also available for some business categories.

Tracked With Social Media Analytics

Social analytics can be added to your analytics dashboard to give you access to key social media data, including engagements, demographics, and overall posts performance.

Organic Social Media Marketing in Chicago

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Are You Ready For AI in Chicago Social Media?

Artificial Intelligence is here, and it's here to stay. The question is - how do we use it? SEOteric is on the leading edge of AI, integrating trend analysis and AI tools into our development and marketing solutions for our clients in Chicago. It's important to note that AI is more of a "co-pilot" and a tool to be used by professionals. In the right hands, it can increase efficiency and effectiveness of initiatives. It's not a replacement for strategy and execution, but a tool that can help achieve new and exciting things. We don't use AI as a replacement for talent - but we do leverage it to create new opportunities for growth.

Marketing AI Artificial Intelligence for Social Media in Chicago

Social Media Marketing & Advertising in Chicago

The most effective social media marketing strategies combine organic posting with advertising - giving you a chance to tell an ongoing story while advertising your offers and services to prospects in Chicago. We'll help you create and execute a strategy to reach your target audiences in social media across multiple platforms.

Each package has an allotment of "points" you can use to execute your social media plan. This approach will end up saving you thousands of dollars per month VS assembling and executing with an in-house social media team.

Startup Package

EARLY STAGE BUSINESSES WITH LESS THAN 1M IN REVENUE (15 POINTS/MONTH) tooltipAn Out-Of-The-Box social media plan for the small, local business with less than 1 million in revenue. This package combines social posting across 4-5 social channels plus social advertising on Facebook and Instagram for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to your own social media marketing plan.

This plan gets 15 points per month with a detailed plan for executing your social media strategy. We target your main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like website traffic, conversions, and so much more. Does not include Ad Spend, which billed directly from advertisers.

$1,000/mo

Or 15% of Ad Spend (whichever is greater)

Growth Package

SMALL BUSINESSES WITH MORE THAN 1M REVENUE (35 POINTS/MONTH) tooltipAn Out-Of-The-Box SEO Plan for the growing small business with more than 1 million in revenue. This package combines social posting across 4-5 social channels plus social advertising on Facebook and Instagram for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to your own social media marketing plan.

This plan gets 35 points per month with a detailed plan for executing your social media strategy. We target your main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like website traffic, conversions, and so much more. Does not include ad spend.

$2,500/mo

Or 15% of Ad Spend (whichever is greater)

SMB Package

ESTABLISHED SMALL BUSINESSES (50 POINTS/MONTH) tooltipAn Out-Of-The-Box Social Media Plan for established small businesses. This package combines social posting across 4-5 social channels plus social advertising on Facebook and Instagram for a perfect mix of impact in a local market.

This plan gets 50 points per month with a detailed plan for executing your social media strategy. We target your main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like website traffic, conversions, and so much more. Does not include ad spend.

$4,000/mo

Or 15% of Ad Spend (whichever is greater)

Pro Package

ESTABLISHED SMALL TO MEDIUM SIZED BUSINESSES (80 POINTS/MONTH) tooltipAn Out-Of-The-Box Social Media Plan for more established businesses with higher marketing demands.

This plan gets 80 points per month with a detailed plan for executing your SEO Strategy. You also gain access to 1 dedicated Account Representative and 1-2 support specialist to execute the campaign. We target you main location plus surrounding areas (based on the number of points available). It also includes project management and biweekly consulting meetings (every 2 weeks) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than other packages, this package allows for more monthly utilization and points - helping you take your social media efforts further into more markets, more landing pages, and a wider footprint.

$6,000/mo

Or 15% of Ad Spend (whichever is greater)

Need Something Specific?

Reach out and get a quote. We can often create a custom solution for start-ups or enterprise businesses based on each organization's needs.

Our Standard of Work

Our Goal is That Every Client Becomes a Case Study.

Franchise Marketing

Your Pie trust SEOteric with their website, SEO and Google ads for their 70+ franchises, as well as franchise recruiting for new franchise leads.

12X

Increase In SEO Conversions

Local SEO + Google Ads

4esthetics Lounge trust SEOteric with their website, SEO and Google Business Profile, and Google Ads for their location in Lexington, KY.

5X

Increase In Overall Conversions

Enterprise SEO + Consulting

World Bank via CGAP and FinDevGateway trust SEOteric with SEO consulting and guidance for their digital teams.

15%

Increase In Organic SEO Traffic

Multi-Location Digital Marketing

Kaizen Auto Care trust SEOteric to manage digital marketing and SEO for their 40+ locations across the country. (Yes, 15X - ask for the chart.)

15X

Increase In Organic SEO Traffic

We Know Social Media Marketing in Chicago, IL

Gain Your Competitive Edge in Chicago

Chicago, Illinois, boasts a diverse and bustling business landscape across various industries such as finance, technology, healthcare, manufacturing, and entertainment, contributing to a dynamic and competitive market. In this digitally-connected city, Social Media Marketing (SMM) agencies hold a crucial role for businesses seeking effective online engagement. Chicago-based SMM agencies understand the importance of leveraging various social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others to establish brand presence, drive engagement, and connect with their target demographics. These agencies specialize in tailored content creation, targeted advertising, and interactive campaigns aligned with Chicago's unique culture and preferences. With Chicagoans actively involved in social media, partnering with a proficient SMM agency becomes vital for businesses aiming to enhance visibility and create meaningful interactions within this vibrant and diverse Illinois city. The expertise offered by SMM agencies underscores their critical role in helping businesses thrive and remain competitive in Chicago's ever-evolving market.

Awards & Recognition

Recognized by clients and industry publications for providing top-notch service and results.

  • Clutch Top B2B Digital Marketing Agency
  • Clutch Top Digital Marketing Agency
  • Clutch Top SEO Agency
  • Clutch Top Company in Georgia 2021
  • Clutch Top Company in Georgia 2022
  • Vendor of the Year 2020
  • Vendor of the Year 2022
  • Expertise Best Legal Marketing Agency
  • Expertise Best SEO Agency
  • Top 10 SEO Agency
  • Top Rated SEO Agency
  • Best Rated SEO Agency

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Our clients love working with us, and we think you will too. Give us a call to see how we can work together - or fill out the contact form.