Worcester MA SEO Agency

What's included

• $500 Setup We have a heavy lift in the first month to get things set up and rolling, so we do require a one-time initial set up fee to get your campaign off the ground.
• 12 Points/Month This package is 12 points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity.
• Worcester Focus - 1 City We've got solutions to help you target businesses in Worcester, Shrewsbury, Auburn, Millbury, Leicester, Holden, and across your service area. Get a digital marketing plan specific for Worcester. SEOteric is the best Worcester SEO company for businesses that want clear communication, visible work, and results that create business impact.
• Account Representative You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
• SEO & Keyword Research SEO & Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
• SEO Initial Assessment SEO Initial Assessment is to give us an overall roadmap and baseline starting position.
• SEO Technical Audit The Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.
• Content Editing &
  Optimization We'll help you optimize your content to rank in a local market. We sometime share this with the client - we provide outlines and strategy, you provide copy, we optimize it.
• Conversion Tracking Conversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
• Local Citations We include local citations from over 100 listings - starting with the top 50-70 and including niche and geographically local listings relevant to your business.
• Landing Page Development As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
• Marketing Dashboards Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
• Detailed Deliverables Each SEO project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.

What's included

• $1,250 Setup We have a heavy lift in the first month to get things set up and rolling, so we do require a one-time initial set up fee to get your campaign off the ground.
• 50 Points/Month This package is 50 points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity.
• Worcester Focus We've got solutions to help you target businesses in Worcester, Shrewsbury, Auburn, Millbury, Leicester, Holden, and across your service area. Get a digital marketing plan specific for Worcester. SEOteric is the best Worcester SEO company for businesses that want clear communication, visible work, and results that create business impact.
• 1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
• SEO & Keyword Research SEO & Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
• SEO Initial Assessment SEO Initial Assessment is to give us an overall roadmap and baseline starting position.
• SEO Technical Audit The Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.
• Competitive Intelligence SEO Competitive Intelligence is the process of identifying the top ranking sites for your targeted keywords and breaking them down into measurable attributes and ranking factors to identify what Google wants from the keyword results, what top sites are doing to rank, and what the ga is between your website and the top ranking sites. This data is used to identify the actionable steps to become a better resource and improve ranking ability.
• Content Creation Content Creation with strategic outlines and content designed to meet the requirements of search engines and your prospective users.
• 10X Pillar Pages 10X Pillar Pages which act as main keyword/topic landing pages. These pages are derived from competitive intelligence by analyzing the top 10 ranking sites and then amplifying their content into a single good resource (hence the moniker "10X").
• Topic Subpages Topic Subpages which can be used to target subtopics and related keywords. Subpages give us an opportunity to improve rankings for deep topics and long tail search queries.
• Content Optimization Content Optimization to optimize content and pages using a metric by metric approach for key elements like titles, meta data, internal links, headlines, supporting media, etc.
• Content Refinement Content Refinement to test subtle changes for ranking improvements. Sometimes in competitive search topics and keywords, the gaps get smaller at the top, and finding opportunities for improvement requires strategic changes tested and refined over time.
• Conversion Tracking Conversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
• HARO/Media Query Monitoring HARO Monitoring for media queries and link opportunities. These can be sparse for some industries, but the opportunities can be significant to acquire highly credible and relevant inbound links.
• Expanded Link Outreach Link Outreach to find relevant link targets to pitch link opportunities. We used a mix of strategies to acquire links using manual outreach. That may include pitching expert quotes to add to existing articles, getting content published to existing articles, pitching new content, and contributing to news or journalist content as a third party validation source.
• Web UI / UX Design For pages that need UX/UI improvements to compete, we can assign points to website updates to get the look and feel right so we have the best chance to convert organic traffic.
• Landing Page Development As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
• Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
• Images Curation We can help you source images as needed and assign points to getting this right. There are free libraries as well as paid libraries - so any image costs would not be included here.
• Marketing Dashboards Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
• CRM Integration* If an integration with your CRM exists, we can apply points to help you set up the data flow from forms to CRM, automating that process to save you time and help with lead capture and faster follow up.
• Detailed Deliverables Each SEO project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.

What's included

• $2,000 Setup We have a heavy lift in the first month to get things set up and rolling, so we do require a one-time initial set up fee to get your campaign off the ground.
• 80 Points/Month This package is 80 points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity. Points are typically 30 minute sprints or equivalent value.
• Worcester Focus We've got solutions to help you target businesses in Worcester, Shrewsbury, Auburn, Millbury, Leicester, Holden, and across your service area. Get a digital marketing plan specific for Worcester. SEOteric is the best Worcester SEO company for businesses that want clear communication, visible work, and results that create business impact.
• 1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
• 1 Support Specialists In addition to your account rep, you'll have access to additional specialists based on the initiatives to execute your campaign..
• SEO & Keyword Research SEO & Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
• SEO Initial Assessment SEO Initial Assessment is to give us an overall roadmap and baseline starting position.
• SEO Technical Audit The Technical SEO Audit to discover technical issues like crawling, indexing, 404s, redirects, etc that can hinder rankings.
• Competitive Intelligence SEO Competitive Intelligence is the process of identifying the top ranking sites for your targeted keywords and breaking them down into measurable attributes and ranking factors to identify what Google wants from the keyword results, what top sites are doing to rank, and what the ga is between your website and the top ranking sites. This data is used to identify the actionable steps to become a better resource and improve ranking ability.
• Expanded Content Creation Content Creation with strategic outlines and content designed to meet the requirements of search engines and your prospective users.
• 10X Pillar Pages 10X Pillar Pages which act as main keyword/topic landing pages. These pages are derived from competitive intelligence by analyzing the top 10 ranking sites and then amplifying their content into a single good resource (hence the moniker "10X").
• Topic Subpages Topic Subpages which can be used to target subtopics and related keywords. Subpages give us an opportunity to improve rankings for deep topics and long tail search queries.
• Content Optimization Content Optimization to optimize content and pages using a metric by metric approach for key elements like titles, meta data, internal links, headlines, supporting media, etc.
• Content Refinement Content Refinement to test subtle changes for ranking improvements. Sometimes in competitive search topics and keywords, the gaps get smaller at the top, and finding opportunities for improvement requires strategic changes tested and refined over time.
• Conversion Tracking Conversion Tracking to know how users are interacting with your website. We track things like form submissions, calls from mobile devices, and other actions that are centric to your business goals.
• HARO/Media Query Monitoring HARO Monitoring for media queries and link opportunities. These can be sparse for some industries, but the opportunities can be significant to acquire highly credible and relevant inbound links.
• Expanded Link Outreach Link Outreach to find relevant link targets to pitch link opportunities. We used a mix of strategies to acquire links using manual outreach. That may include pitching expert quotes to add to existing articles, getting content published to existing articles, pitching new content, and contributing to news or journalist content as a third party validation source.
• Web UI / UX Design For pages that need UX/UI improvements to compete, we can assign points to website updates to get the look and feel right so we have the best chance to convert organic traffic.
• Landing Page Development As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
• Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
• Images Curation We can help you source images as needed and assign points to getting this right. There are free libraries as well as paid libraries - so any image costs would not be included here.
• Marketing Dashboards Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
• CRM Integration* If an integration with your CRM exists, we can apply points to help you set up the data flow from forms to CRM, automating that process to save you time and help with lead capture and faster follow up.
• Detailed Deliverables Each SEO project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.