Website Design Agency

What does custom design mean?

Custom Design Means More Design Intention

Check out the artboard with all these layouts. This artboard has designs for most of the pages including mobile and desktop versions. A custom website is intentionally designed, page by page. The scope and pricing varies by the number of pages we need to design and the website feature, so we scope and price custom websites individually.

Businesses that really want to differentiate themselves choose this option. Often, you have stakeholders responsible for areas of the website, and they will be able have input into how the website looks and feels for their sections.

What is a Semi-Custom Website?

Semi-Custom Design Is High Impact At Lower Budget

Our Semi-Custom websites are a more budget friendly but highly impactful project option. We give you 3-4 designs for the important areas of the website like the home page, a product or service list, and a product page - as well as an internal page template. Using these templates, we build out the rest of the website.

For smaller businesses, we can give you a custom look and feel with the tooling to match pages to the design templates. It keeps our scope lower for the design, but you still end up with a beautiful outcome. The artboard you see here has just a few templates, which can be used to cover most of the website.

The beautiful thing is, we can evolve as your business grows, adding new designs and sections as you grow. This is a great starting point to give you the most value for your budget.

Dress For The Jobs You Want

It Starts With Great Design

A great looking website is going to enhance the performance of every other digital marketing initiative. That first impression has a chance to instill confidence that your company is the one that potential customers feel good about using. You have a chance to establish immediate credibility by looking like a market leader.

Businesses that are looking for an edge over their competition can start by getting their website updated with a fresh new look and feel. We don't use templates - every site we build has a custom design to it, giving you a unique and stylish layout that looks great on every device.

To get a design you are really excited about, we take you on a journey to create what you want AND need.

• Design meeting(s) to establish a vision and brand guidelines
• Mockups to visualize the design
• Revisions to refine the final product
• Minimum of 3-4 designed layouts (home page, product/service list, single product/service, and internal default)
• Additional layouts available as an add on ($) based on scope

Platform + Technology That Works

Crafted With Intelligent Coding

Most of our websites are built on Wordpress, with the exception of large custom web apps. We create custom themes using custom templates and/or custom block structures using as much native code as possible to reduce the need for a lot of plugins. Careful consideration is taken to make sure pages are fully crawlable and indexable by search engines, and that websites load quickly and perform well.

We host each site in its own container, partitioned from other websites so they don't compete for resources and are protected from vulnerabilities. We also leverage CDN (content delivery network) and Cloudflare to improve overall performance. And uptime is monitored to ensure sites stay up - and if they go down, we can respond quickly.

Optimized As It's Built

Built By SEO Professionals

Our development team works with our SEO professionals to ensure our websites are built on a solid SEO foundation and include utilities to help optimize pages for SEO. We integrate analytics, conversion tracking, and SEO tools to manage titles, meta data, indexing, and other key SEO elements. We'll provide basic optimizations on each project so you don't have to go back and redo things later.

We perform a pre-launch checklist on each website to ensure security (https), speed, forms delivery via SMTP, internal links, indexability, redirects, and usability are up to standard prior to launch.

Custom Administration Makes Life Easier

You Can Manage Your Content With Custom Blocks

Our websites have thoughtful backends designed to help make content administration easier. We use a mix of custom post types and custom fields to create a unique interface for managing content and content types, and you'll have training to show you how to keep things up to date. We also build out custom blocks and patterns in WordPress that can be used throughout the website to keep your design consistent.

We give you the keys so you can take control of your content, but you can alway rely on our team to give support. We offer a-la-carte service to provide updates for clients that want a full-service offering, but you'll have the tools and access for self service.

Get Better Everywhere

Improve Overall Marketing Performance

When your website is designed and engineered with marketing in mind, it can have a positive influence on EVERY marketing channel. Organic SEO, Paid Search, Social Media, Referrals - all traffic from any source. If they get to a website that meets or exceeds their expectations, the likelihood of converting visitors to sales and leads greatly increases.

It's relatively easy to "build a website". There are self service offerings and templates and platforms that make it possible to do it yourself. The difference is in the craftsmanship and expertise to know how to create a website that's going to fuel growth. Our websites tend to see increases in performance across all marketing channels, and that's a real, measurable impact.

Get Your Message Across

We Can Help Create Content

When you work with a full marketing agency like SEOteric, you get the benefit of not only great design and development talent, but we can help craft your content as well. We'll help you communicate to the right audience and highlight your differentiators to give you an edge. We also optimize it for SEO, which can help drive new traffic opportunities.

With the influence of AI like ChatGPT and others, content seems like low hanging fruit. And for "definitive" content (defining and explaining), its pretty good. But what you need is storytelling - sharing your experience in your space and giving your audience a taste of what its like working with YOU. We'll help you craft that message.