Demand Generation with Social Media in Therapists and Counselors,
Social Media is a good way to generate demand for products or services in Therapists and Counselors that aren't searched for as heavily, or to supplement search demand for increased exposure. We help businesses with organic social media posting as well as social media advertising.
The goal is to identify audiences that are likely to have an interest in your offering and get your message in front of them. Unlike search, we don't yet know if these audiences have a need or an intent to act on it, so we craft messages that are engineered to attract interest around the Therapists and Counselors area.
AVG Increase in SEO Traffic
AVG Increase in Sales & Leads
AVG Increase in Conversion Rate
Transparency & Clarity of Deliverables
Intelligent Strategy + Great Execution = Impactful Therapists and Counselors Marketing
To get your audience growing and to create conversion opportunities, you often need to advertise in Therapists and Counselors. We'll create some compelling web story ads to grab your audience's attention and deliver a short message with an offer and a call to action. We'll research and test audiences, which gives us the ability to target people by interest, demographics, location, and behaviors. We will define an audience likely to engage and likely to have an interest in what you are promoting.
Once we know who we are targeting, we'll create a storyboard to tell a short compelling story equipped with an offer and a call to action. We create unique short “web stories” to visually grab attention, stop the scroll, and get users to engage. Your ads will be set up to track important conversion data by tying sales and leads to social media engagements so you can see how ads are performing. Conversion attribution is difficult by nature, but you'll be able to see how ads contribute to the conversion process.
When we are preparing to launch advertising campaigns, we often employ multivariate test to identify the best mix of targeting and ad assets. This gives us the best possible starting position to begin attracting potential customers.
We usually run test on genders, age brackets, locations, demographics, interest, copy, headlines, and visuals. These attributes can create thousands of variations, but we'll refine this down to the ones most likely to matter and run tests on those variations (often 20-30 tests). We assign a small budget to these tests and gain data on engagement, click through rates, and conversions to give us data on the mix of variables and ad assets most likely to drive action. We can target users in Therapists and Counselors, Coaches, Life Coaches, Psychologists, Social Workers and surrounding areas to find what audiences are most likely to respond.
We'll take a few of the winning assets and use those to start our campaigns, giving us real data behind the ads. We'll know going in what our expected CTR and Conversion Rate targets should be, giving us a great starting point for refinement.
Build up your channel and your following with regularly scheduled posts to your social channels. We create a posting strategy, calendar, and create the content to post across all of your important social media accounts.
We'll work together to identify what strategies will work best for your brand. We look at the industry, competitors, and your audience to see what type of content will connect. Then we build a plan around that.
We'll do research to identify the types of posts and media that gains traction, and what competitors in your space are doing. We will also identify any content gaps that we can potentially fill to give your social media a leading edge feel.
Social content will be published to your top social media channels including Facebook, Instagram, LinkedIn, Google Posts (for local Google Business Profiles), and Twitter. Pinterest and a few others are also available for some business categories.
Social analytics can be added to your analytics dashboard to give you access to key social media data, including engagements, demographics, and overall posts performance.
Artificial Intelligence is here, and it's here to stay. The question is - how do we use it? SEOteric is on the leading edge of AI, integrating trend analysis and AI tools into our development and marketing solutions for our clients in Therapists and Counselors. It's important to note that AI is more of a "co-pilot" and a tool to be used by professionals. In the right hands, it can increase efficiency and effectiveness of initiatives. It's not a replacement for strategy and execution, but a tool that can help achieve new and exciting things. We don't use AI as a replacement for talent - but we do leverage it to create new opportunities for growth.
The most effective social media marketing strategies combine organic posting with advertising - giving you a chance to tell an ongoing story while advertising your offers and services to prospects in Therapists and Counselors. We'll help you create and execute a strategy to reach your target audiences in social media across multiple platforms.
Each package has an allotment of "points" you can use to execute your social media plan. This approach will end up saving you thousands of dollars per month VS assembling and executing with an in-house social media team.
EARLY STAGE BUSINESSES WITH LESS THAN 1M IN REVENUE (15 POINTS/MONTH) An Out-Of-The-Box social media plan for the small, local business with less than 1 million in revenue. This package combines social posting across 4-5 social channels plus social advertising on Facebook and Instagram for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to your own social media marketing plan.
This plan gets 15 points per month with a detailed plan for executing your social media strategy. We target your main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like website traffic, conversions, and so much more. Does not include Ad Spend, which billed directly from advertisers.
$1,000/mo
Or 15% of Ad Spend (whichever is greater)
SMALL BUSINESSES WITH MORE THAN 1M REVENUE (35 POINTS/MONTH) An Out-Of-The-Box SEO Plan for the growing small business with more than 1 million in revenue. This package combines social posting across 4-5 social channels plus social advertising on Facebook and Instagram for a perfect mix of impact in a local market. For less than the cost of one employee, you get access to your own social media marketing plan.
This plan gets 35 points per month with a detailed plan for executing your social media strategy. We target your main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like website traffic, conversions, and so much more. Does not include ad spend.
$2,500/mo
Or 15% of Ad Spend (whichever is greater)
ESTABLISHED SMALL BUSINESSES (50 POINTS/MONTH) An Out-Of-The-Box Social Media Plan for established small businesses. This package combines social posting across 4-5 social channels plus social advertising on Facebook and Instagram for a perfect mix of impact in a local market.
This plan gets 50 points per month with a detailed plan for executing your social media strategy. We target your main location plus surrounding areas (based on the number of points available). It also includes project management and 1 monthly consulting meeting where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like website traffic, conversions, and so much more. Does not include ad spend.
$4,000/mo
Or 15% of Ad Spend (whichever is greater)
ESTABLISHED SMALL TO MEDIUM SIZED BUSINESSES (80 POINTS/MONTH) An Out-Of-The-Box Social Media Plan for more established businesses with higher marketing demands.
This plan gets 80 points per month with a detailed plan for executing your SEO Strategy. You also gain access to 1 dedicated Account Representative and 1-2 support specialist to execute the campaign. We target you main location plus surrounding areas (based on the number of points available). It also includes project management and biweekly consulting meetings (every 2 weeks) where you get to discuss Progress, Results, and Opportunities (Our PRO Cadence). You'll also get our marketing dashboard where you can monitor important KPIs like keyword rankings, conversions, traffic, and so much more. More aggressive than other packages, this package allows for more monthly utilization and points - helping you take your social media efforts further into more markets, more landing pages, and a wider footprint.
$6,000/mo
Or 15% of Ad Spend (whichever is greater)
Reach out and get a quote. We can often create a custom solution for start-ups or enterprise businesses based on each organization's needs.
Our Goal is That Every Client Becomes a Case Study.
Franchise Marketing
Your Pie trust SEOteric with their website, SEO and Google ads for their 70+ franchises, as well as franchise recruiting for new franchise leads.
Increase In SEO Conversions
Local SEO + Google Ads
4esthetics Lounge trust SEOteric with their website, SEO and Google Business Profile, and Google Ads for their location in Lexington, KY.
Increase In Overall Conversions
Enterprise SEO + Consulting
World Bank via CGAP and FinDevGateway trust SEOteric with SEO consulting and guidance for their digital teams.
Increase In Organic SEO Traffic
Multi-Location Digital Marketing
Kaizen Auto Care trust SEOteric to manage digital marketing and SEO for their 40+ locations across the country. (Yes, 15X - ask for the chart.)
Increase In Organic SEO Traffic
We Know Social Media Marketing in Therapists and Counselors,
SEOtetric specializes in enhancing the online presence of therapists and counselors by tailoring social media marketing strategies that resonate with their target audience. By understanding the unique challenges faced by mental health professionals, SEOteric develops content that not only promotes services but also engages potential clients through informative and supportive messaging. This approach builds trust and establishes authority in the field, making it easier for therapists to connect with those seeking help. Through targeted ad campaigns and consistent posting, SEOteric ensures that counselors can reach individuals who may benefit from their services while fostering a sense of community around their practices. In addition to creating compelling content, SEOteric analyzes metrics and user engagement to refine its strategies continually. This data-driven approach allows therapists and counselors to understand which platforms and types of content resonate most with their audience, ultimately guiding their marketing efforts. By leveraging social media channels effectively, SEOteric helps these professionals increase visibility, attract new clients, and retain existing ones. Furthermore, they provide training and resources to staff, empowering therapists and counselors to maintain an active online presence that complements their in-person services and further enhances their reputation in the mental health community.
Recognized by clients and industry publications for providing top-notch service and results.
Contact Us to Set Up A Discovery Call
Our clients love working with us, and we think you will too. Give us a call to see how we can work together - or fill out the contact form.