SEOteric SEO Services

We Don't Make Guesses. We Find and Execute The Gap.

SEO Competitive Intelligence

This is a look at our Competitive Intelligence tool. This is something we've built to better understand search relevance and ranking. We analyze the top 10 ranking websites for specific keywords, and get a detailed look at why sites are ranking there. We can then put a plan together to catch up to these sites based on what Google is telling us a website needs to compete for these keywords. This tool is not available anywhere else, and give us a great advantage to obtaining ranking results.

SEO Now Means Search Everywhere Optimization.

AIO - AI Optimization and LLM Answers

AI and LLMs (Large Language Models) like ChatGPT are gaining ground as a customer acquisition channel. Google's AI Overviews and the new AI Mode are two examples of how search is changing. Your potential customers are searching in Google, ChatGPT, Claude, and other platforms. Leveraging search to get in front of customers now means focusing on both search engines and AI platforms, and SEOteric has tested and proven strategies to help businesses become the right answers to your customers' questions - no matter where they search.

SEO Strategies That Tell A Better Story.

Digital PR + Search Engine Optimization

Digital PR and SEO are really becoming inseparable in competitive SEO spaces. New learnings on how Google ranks websites are showing us how much Google weighs brand signals and authority. Without engaging in strategies that create links, brand searches, and prominence for your brand, it's difficult to compete.

Our Digital PR strategies are designed to help you contribute as a thought leader in your space. We'll work with you to create a collection of topics we can address, create series of articles to package together as guides, and create insightful contributions that attract amplification, sharing, and links.

That process typically involves the following initiatives:

• Leveraging your internal brand strengths to add unique value to content
• Researching topics and creating new ideas
• Creating content assets like images, charts, infographics, and video to tell a more compelling story
• Publishing and optimizing content for added SEO value
• Sharing content on social media as "micromomemts"
• Engaging in outreach to pitch stories and content to publishers
• Monitoring links and brand mentions
• Tracking conversions in Google Analytics to know what pages, channels, etc are producing.
• Making adjustments based on user data and feedback.

Content Optimization

In order to rank in Google, you have to be the best answer to the query. We'll research and develop content, optimize it, and refine it to turn your website into the best resource for Google and your potential customers. This involves creating new pages, editing and optimizing existing pages, and creating new internal link opportunities to strengthen the on-site signals needed for relevance.

To rank in a local market, we have to also be locally relevant and target customers with localized content. A high percentage of searches now have a local intent, so being locally relevant helps win more search visibility in your area.

That process typically involves the following initiatives:

• Keyword research to identify transactional terms that are likely to produce a result.
• Competitive Intelligence to see what top ranking websites in your niche are doing and what Google wants in order to rank.
• Outlines created to fully cover a topic and its subtopics.
• Content created, edited, proofed, and send for approval.
• Content implemented into the website and optimized for on-site SEO signals.
• Pillar pages (main topics) and sub pages (sub topics) created to fully cover a topic.
• Internal linking optimized by linking related and topical content both in content and in navigation.
• Content refinement to further optimize content based on rankings, Google algorithm adjustments, and competitor movements.
• Localizing content and landing pages for your target markets.

Links and Citations

Real links - from real websites. In addition to being a good resource, you also need credibility. We'll help you acquire new inbound links and citations from relevant, real and credible websites. Links that matter for SEO often meet the requirements of being "followed" (meaning Google is allowed to crawl and follow the link, and pass ranking metrics), attainable (the link makes sense from a time and resources perspective), relevant (within the same or related topics to the target website), credible (it has its own link and topical authority), and real (it exist for users and not just for link purposes). Local links from business near you and close to your service area can also impact local ranking potential.

Citations tend to be from sources that pass information like local listings or resources, and sometimes may be followed or no-followed, but can have an impact on overall relevance, credibility, and prominence. Links are one measurement of EEAT (Experience, Expertise, Authority and Trust), and we help you build credibility as we acquire relevant link opportunities. Some of the strategies used to get links include:

• HARO and media query monitoring (journalists asking for expert quotes).
• Outreach requesting inclusion into an existing article.
• Outreach pitching an expert quote to add to an existing article.
• Outreach to add new content on a related topic.
• Discovering unlinked mentions and asking for a link placement.
• Discovering content gaps and pitching new content.
• Creating relationships with complementary websites.
• Leveraging existing relationships for link opportunities.
• Creating local business listings and citations that point to your business.

Conversions and Engagement

An important signal for Google is that users accomplish their search goals. This could be in a conversion event on your website, or that they found what they wanted and ended their search with your website. We'll help you create a user experience that encourages more conversions and search accomplishment. The result is increasing leads/sales and giving Google important machine learning data that may increase ranking potential.

If you are needing to capture more leads from your area, you have to give your users what they need. Providing detailed product and service information, answers to frequently asked questions, clear calls to action, and the ability to track and follow up on leads is a formula to convert more website visitors into sales and leads. This is especially true when local users area are looking for a good local solution.

That process typically involves the following initiatives:

• Competitive Intelligence to understand what users expect.
• Research and content creation to fill any content gaps.
• FAQ content development.
• Lead forms on landing pages.
• Easy click to call on mobile devices.
• Removing barriers to entry/barriers to conversion.
• Providing a clear call to action that resonates with your users.
• Providing use-cases where potential customers can see their need and your solution.
• Tracking conversions in Google Analytics to know what pages, channels, etc are producing.
• Targeting local users with localized content.
• Making adjustments based on user data and feedback.

Technical Optimizations

We'll analyze and optimize technical components of your website to ensure that is meets the requirements of crawlers and users - things like performance, indexing, information architecture, and structured data.

Technical SEO is one of the often overlook aspects of SEO, but without a sound technical foundation you can jeopardize other good strategies. Good content without proper URL structures or internal linking can cause orphaned pages or crawling issues. Search results and faceted search without proper canonical usage can cause loads of indexing issues. As you build out a website, its important to know how Google will crawl, render, and index each page and section of content to ensure the best ranking potential.

A few of the ways we handle technical SEO include:

• Broken links and 404 analysis
• Redirects analysis
• Canonical analysis
• Website Architecture analysis
• Duplicate content/meta data analysis
• Page Speed analysis
• Mobile Usability analysis
• Mobile-first Indexing analysis
• Search Console and indexing analysis