Responsive Web Design
Responsive Web Design is a design process that create different versions of your website for the different screen sizes it will encounter. We build our responsive designs with 5 views: the full screen view, the tablet horizontal view, the tablet vertical view, the phone horizontal view, and the phone vertical view. These “views” are built in theme modifications based on the viewers screen size and resolution. It isn’t a separate “mobile” site, but your website theme actually responds in real time to the screen size changes.
Responsive Design Example
Responsive Design VS Mobile Site
A mobile website is a version of a website designed specifically for mobile phones. These sites are set to fit a phone screen, but often times, mobile sites are also viewed on tablet devices with 7″ or 10″ screens. This can create a poor experience for tablet users as they end up with a small version of the website blown up to fit a larger tablet screen. Also, mobile websites are usually a redirect to a different URL than the original site.
Responsive design solves both of these issues. Each type of user (phone, tablet, PC, etc) gets a version designed specifically for them. Also, the pages render the different views based on a stylesheet on the fly without the need to load a new webpage. This keeps users happy for all device types, and keeps the website at peak performance.
Is A Mobile Website Essential?
Mobile websites are becoming a necessity, not just a luxury item. For many of our clients, 30-40% of total website traffic is mobile based. If you aren’t catering to 30-40% of your audience, you could be losing out on a lot of potential business. Implementing things like responsive design, click to call phone numbers and email address, and fast loading pages can keep mobile users engaged and give them an easier route to contact you. The mobile usage numbers are continuing to increase, so don’t get left behind with a website that doesn’t cater to mobile users.