Providence RI Social Media Marketing Agency

What's included

• $1,000 Setup/Optimization We have a heavy lift in the first 1-2 months to get accounts created, optimized, and set with new ad assets, so we do require a one-time initial set up fee to get your campaigns off the ground.
• 15 Points/Month This package is 15 points of utilization, and covers enough for the small business. As ad budgets increase, so do points. Ad spend is a measurement to help us estimate scope, and we'll adjust accordingly.
• Providence Focus We've got solutions to help you target businesses in Providence, Cranston, Pawtucket, Warwick, East Providence, Johnston, and across your service area. Get a social media marketing plan specific for Providence.
• 1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
• Audience Research The process of understanding and analyzing the demographics, interests, and behaviors of a target audience. This information is essential in tailoring content and campaigns to resonate with potential customers.
• Content Strategy A comprehensive plan that outlines the creation, delivery, and governance of content. It defines the brand's voice, style, and the type of content that will engage the target audience, aligning with overall business objectives.
• Content Calendar A scheduling tool used to plan and organize the publication of content across various social media platforms. It ensures consistent posting, helps track performance, and coordinates content with marketing campaigns or seasonal trends.
• Content Creation The process of generating material such as text, images, videos, and other multimedia for social media platforms. Content creation aims to engage, entertain, and inform the audience, reflecting the brand's identity and values.
• Media Creation Designing or selecting visual content that complements and enhances the textual content. This includes creating graphics, photographs, or illustrations that grab attention and convey a specific message or emotion.
• 1 Post Per Week We publish one post per week across Facebook, Instagram, Twitter, LinkedIn, and Google Posts (if you have a local business listing). Other channels like YouTube or TikTok are available with video-centric posts.
• Static Ad Creation Crafting tailored advertisements for social media platforms to promote products, services, or brand awareness. This involves defining the target audience, message, visual elements, and choosing the right channels for distribution.
• Audience Creation Audience creation is the process of defining the interest, demographics, and locations of users that are likely to engage with our content and segment those into targeted groups for content delivery.
• Conversion Tracking The process of monitoring the actions users take after interacting with a social media advertisement or content. This can include tracking sales, sign-ups, or other desired actions to measure the success of a campaign.
• Ad Management The process of monitoring and optimizing ads based on performance and analytics to improve overall ad engagement, clicks and conversions.
• Analytics and Reporting The practice of collecting and analyzing data from social media platforms to understand user behavior and engagement. Analytics provide insights into what content is working and where improvements can be made, helping in decision-making and strategy refinement.
• Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
• Geofencing | Geotargeting A location-based service that allows businesses to send targeted messages or ads to users within a specific geographical area. This can be used to attract potential customers near a physical store or tailor content based on the user's location.

What's included

• $2,500 Setup/Optimization We have a heavy lift in the first 1-2 months to get accounts created, optimized, and set with new ad assets, so we do require a one-time initial set up fee to get your campaigns off the ground.
• 50 Points/Month This package is 50 points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity.
• Providence Focus We've got solutions to help you target businesses in Providence, Cranston, Pawtucket, Warwick, East Providence, Johnston, and across your service area. Get a social media marketing plan specific for Providence.
• 1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
• 1 Support Specialist In addition to your account rep, you'll have access to additional specialists based on the initiatives to execute your campaign.
• Audience Research The process of understanding and analyzing the demographics, interests, and behaviors of a target audience. This information is essential in tailoring content and campaigns to resonate with potential customers.
• Content Strategy A comprehensive plan that outlines the creation, delivery, and governance of content. It defines the brand's voice, style, and the type of content that will engage the target audience, aligning with overall business objectives.
• Content Calendar A scheduling tool used to plan and organize the publication of content across various social media platforms. It ensures consistent posting, helps track performance, and coordinates content with marketing campaigns or seasonal trends.
• Content Creation The process of generating material such as text, images, videos, and other multimedia for social media platforms. Content creation aims to engage, entertain, and inform the audience, reflecting the brand's identity and values.
• Media Creation Designing or selecting visual content that complements and enhances the textual content. This includes creating graphics, photographs, or illustrations that grab attention and convey a specific message or emotion.
• 3 Post Per Week We publish 3 posts per week across Facebook, Instagram, Twitter, LinkedIn, and Google Posts (if you have a local business listing). Other channels like YouTube or TikTok are available with video-centric posts.
• Competitive Intelligence Social Media Competitive Intelligence is the process of gathering and analyzing information about competitors' activities, strategies, strengths, and weaknesses on social media platforms. This intelligence offers valuable insights that can shape and refine your social media marketing strategies.
• Static Ad Creation Crafting tailored advertisements for social media platforms to promote products, services, or brand awareness. This involves defining the target audience, message, visual elements, and choosing the right channels for distribution.
• Video Ad Creation We'll create what we call a "web story ad" which is a 15-30 second video designed to stop the scroll and present an offer to an audience likely to engage.
• Ad Management The process of monitoring and optimizing ads based on performance and analytics to improve overall ad engagement, clicks and conversions.
• Multivariate Testing (+$$) We'll create a multivariate ad tests to identify the most effective mix of audience targeting and ad assets to give us the best chance at positive ROI on our ad campaigns. It creates a much better starting point for refinement. Ad tests usually range from $250 to $400 in ad spend (paid directly to advertisers).
• Audience Creation Audience creation is the process of defining the interest, demographics, and locations of users that are likely to engage with our content and segment those into targeted groups for content delivery.
• Conversion Tracking The process of monitoring the actions users take after interacting with a social media advertisement or content. This can include tracking sales, sign-ups, or other desired actions to measure the success of a campaign.
• Analytics and Reporting The practice of collecting and analyzing data from social media platforms to understand user behavior and engagement. Analytics provide insights into what content is working and where improvements can be made, helping in decision-making and strategy refinement..
• Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
• Geofencing | Geotargeting A location-based service that allows businesses to send targeted messages or ads to users within a specific geographical area. This can be used to attract potential customers near a physical store or tailor content based on the user's location.
• Multiple Ad Campaigns Expanded budget and utilization give us bandwidth to run and manage multiple campaigns - allowing you to target ads geographically or with different products and services for maximum coverage.

What's included

• $3,500 Setup/Optimization We have a heavy lift in the first 1-2 months to get accounts created, optimized, and set with new ad assets, so we do require a one-time initial set up fee to get your campaigns off the ground.
• 80 Points/Month This package is 80 points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity.
• Providence Focus We've got solutions to help you target businesses in Providence, Cranston, Pawtucket, Warwick, East Providence, Johnston, and across your service area. Get a social media marketing plan specific for Providence.
• 1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
• 1-2 Support Specialists In addition to your account rep, you'll have access to additional specialists based on the initiatives to execute your campaign.
• Audience Research The process of understanding and analyzing the demographics, interests, and behaviors of a target audience. This information is essential in tailoring content and campaigns to resonate with potential customers.
• Content Strategy A comprehensive plan that outlines the creation, delivery, and governance of content. It defines the brand's voice, style, and the type of content that will engage the target audience, aligning with overall business objectives.
• Content Calendar A scheduling tool used to plan and organize the publication of content across various social media platforms. It ensures consistent posting, helps track performance, and coordinates content with marketing campaigns or seasonal trends.
• Content Creation The process of generating material such as text, images, videos, and other multimedia for social media platforms. Content creation aims to engage, entertain, and inform the audience, reflecting the brand's identity and values.
• Media Creation Designing or selecting visual content that complements and enhances the textual content. This includes creating graphics, photographs, or illustrations that grab attention and convey a specific message or emotion.
• 5 Post Per Week We publish five posts per week across Facebook, Instagram, Twitter, LinkedIn, and Google Posts (if you have a local business listing). Other channels like YouTube or TikTok are available with video-centric posts.
• Competitive Intelligence Social Media Competitive Intelligence is the process of gathering and analyzing information about competitors' activities, strategies, strengths, and weaknesses on social media platforms. This intelligence offers valuable insights that can shape and refine your social media marketing strategies.
• Static Ad Creation Crafting tailored advertisements for social media platforms to promote products, services, or brand awareness. This involves defining the target audience, message, visual elements, and choosing the right channels for distribution.
• Video Ad Creation We'll create what we call a "web story ad" which is a 15-30 second video designed to stop the scroll and present an offer to an audience likely to engage.
• Ad Management The process of monitoring and optimizing ads based on performance and analytics to improve overall ad engagement, clicks and conversions.
• Multivariate Testing (+$$) We'll create a multivariate ad tests to identify the most effective mix of audience targeting and ad assets to give us the best chance at positive ROI on our ad campaigns. It creates a much better starting point for refinement. Ad tests usually range from $250 to $400 in ad spend (paid directly to advertisers).
• Audience Creation Audience creation is the process of defining the interest, demographics, and locations of users that are likely to engage with our content and segment those into targeted groups for content delivery.
• Conversion Tracking The process of monitoring the actions users take after interacting with a social media advertisement or content. This can include tracking sales, sign-ups, or other desired actions to measure the success of a campaign.
• Analytics and Reporting The practice of collecting and analyzing data from social media platforms to understand user behavior and engagement. Analytics provide insights into what content is working and where improvements can be made, helping in decision-making and strategy refinement..
• Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
• Geofencing | Geotargeting A location-based service that allows businesses to send targeted messages or ads to users within a specific geographical area. This can be used to attract potential customers near a physical store or tailor content based on the user's location.
• Multiple Ad Campaigns Expanded budget and utilization give us bandwidth to run and manage multiple campaigns - allowing you to target ads geographically or with different products and services for maximum coverage.