Google Ads Management

What's included

• $1,000 Setup/Optimization We have a heavy lift in the first 1-2 months to get accounts created, optimized, and set with new ad assets, so we do require a one-time initial set up fee to get your campaigns off the ground.
• 8 Points/Month This package is 8 points of utilization, and covers enough for the small business. As ad budgets increase, so do points. Ad spend is a measurement to help us estimate scope, and we'll adjust accordingly.
• 3-5 Campaigns/Ad Groups At this account size, we manage 3-5 campaigns (or 1 campaign with 3-5 ad groups).
• 1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
• Keyword Research Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
• Ad Planning Ad Planning is to give us an overall roadmap for campaign and ad group structure, priority, and budgets.
• Performance Max Campaigns Campaigns designed to include search and display for maximum exposure.
• Ad Creative This involves both the search and display sides. We draft ads to be used in the campaigns and get your approval before publishing.
• Fraud Prevention We utilize fraud prevention software to analyze traffic, identify bots and VPS as well as potential competitor traffic, then set up exclusions to block those from wasting ad spend.
• Search Terms Analysis We sort through all the search terms that triggered ads, and look for terms we want to target, and terms we want to exclude.
• Conversion Tracking We track conversions to know how ads are performing.
• Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
• Marketing Dashboards Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
• Detailed Deliverables Each project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.

What's included

• $2,500 Setup/Optimization We have a heavy lift in the first 1-2 months to get accounts created, optimized, and set with new ad assets, so we do require a one-time initial set up fee to get your campaigns off the ground.
• 35 Points/Month This package is 35 points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity.
• Shopping Campaigns We set up Google Merchant Center to enable shopping campaigns to advertise specific products.
• Product Data Optimization (+$) Product data is really the main optimization point for shopping campaigns. We will include up to 100 products, and can optimize as many products as needed at $5.00 per product. We can typically optimize 10-15 products per point. You can purchase more points as needed based on the number of products.
• Remarketing Campaigns We'll design display ads and leverage remarketing campaigns to keep you in front of interest prospects who haven't converted yet.
• 1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
• Trend Analysis We leverage some AI and machine learning for trend analysis to identify winning ad assets, locations, etc. We make refinements based on these findings to improve overall ad performance.
• Keyword Research Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
• Ad Planning Ad Planning is to give us an overall roadmap for campaign and ad group structure, priority, and budgets.
• Ad Creative This involves both the search and display sides. We draft ads to be used in the campaigns and get your approval before publishing.
• Fraud Prevention We utilize fraud prevention software to analyze traffic, identify bots and VPS as well as potential competitor traffic, then set up exclusions to block those from wasting ad spend.
• Search Terms Analysis We sort through all the search terms that triggered ads, and look for terms we want to target, and terms we want to exclude.
• Landing Page Development As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
• Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
• Marketing Dashboards Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
• CRM Integration* If an integration with your CRM exists, we can apply points to help you set up the data flow from forms to CRM, automating that process to save you time and help with lead capture and faster follow up.
• Detailed Deliverables Each project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.

What's included

• $3,500 Setup/Optimization We have a heavy lift in the first 1-2 months to get accounts created, optimized, and set with new ad assets, so we do require a one-time initial set up fee to get your campaigns off the ground.
• 70 Points/Month This package is 70 points of utilization, and will use these points to execute and make progress on the SEO plan. A point is a unit of value assigned to each item, and we set the deliverables based on points, not time. This rewards progress, not simply activity.
• Shopping Campaigns We set up Google Merchant Center to enable shopping campaigns to advertise specific products.
• Product Data Optimization (+$) Product data is really the main optimization point for shopping campaigns. We will include up to 100 products, and can optimize as many products as needed at $5.00 per product. We can typically optimize 10-15 products per point. You can purchase more points as needed based on the number of products.
• Remarketing Campaigns We'll design display ads and leverage remarketing campaigns to keep you in front of interest prospects who haven't converted yet.
• 1 Dedicated Account Rep You'll get an assigned digital marketing specialist for your account who will be executing on your behalf.
• 1-2 Support Reps In addition to your account rep, you'll have access to additional specialists based on the initiatives to execute your campaign.
• Trend Analysis We leverage some AI and machine learning for trend analysis to identify winning ad assets, locations, etc. We make refinements based on these findings to improve overall ad performance.
• Keyword Research Keyword Research is the process of uncovering search volume data, finding the right keywords to target, and gathering data that will be used to create the strategy and plan moving forward.
• Ad Planning Ad Planning is to give us an overall roadmap for campaign and ad group structure, priority, and budgets.
• Ad Creative This involves both the search and display sides. We draft ads to be used in the campaigns and get your approval before publishing.
• Fraud Prevention We utilize fraud prevention software to analyze traffic, identify bots and VPS as well as potential competitor traffic, then set up exclusions to block those from wasting ad spend.
• Search Terms Analysis We sort through all the search terms that triggered ads, and look for terms we want to target, and terms we want to exclude.
• Landing Page Development As content is developed, we'll be creating new landing page opportunities. A landing page should have everything a user needs to make a decision or to continue their discovery, so we'll craft pages designed to engage and capture leads.
• Marketing Consulting Monthly Consulting to keep you up to date on our progress. Our cadence for consulting follows our PRO cadence of Progress, Results, and Opportunities. Progress to show the work that has been executed, Results to show the impact of the work, and Opportunities to show what we've learned and what's coming next.
• Marketing Dashboards Analytics Dashboard to monitor and keep track of progress. Data like rankings, traffic, traffic sources, conversions, and more can be found on your custom analytics interface. Data is updated at least daily so you can see in real time how things are going.
• CRM Integration* If an integration with your CRM exists, we can apply points to help you set up the data flow from forms to CRM, automating that process to save you time and help with lead capture and faster follow up.
• Detailed Deliverables Each project gets an in-depth worksheet outlining the plan and the work that we execute. We do our best to make everything visible and clear so you can be a part of the process.