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Law Firm Digital Marketing
Websites, SEO, Google Ads and Digital Marketing Services for Law Firms.
Most legal cases begin with someone having a legal need and turning to Google to find a lawyer to meet that need. The digital marketing landscape for legal professionals and law firms is very competitive, and you need every advantage to be able to leverage digital marketing to put your law firm in front of those searches.
SEOteric is the partner you need to increase digital exposure. Our expertise is SEO (hence our name), and we also provide related digital marketing services like Google Adwords marketing, social media marketing, email marketing, and website design and development. Whatever your digital needs, SEOteric has you covered.
Fill in the form to the right to get a consultation and discover how your law firm can start leveraging digital marketing to increase leads and revenue.
Lamar Law Office benefits from SEO services and Google Ads. Their Google Ads campaigns have improved from a 2.9% conversion rate to 10.2% conversion rate, creating a significant increase in lead volume.
In addition to the increased leads, the average cost per lead (CPA) has decreased from $106 per conversion to $60 costs per conversion, with around 80 leads coming in per month at the time of publishing.
The improvements have come from better managing both ads and keywords, and getting a focused approach to ad groups, keywords, ads, and landing pages. With this new, specific advertising approach, there is a better match of searcher intent to ads and landing pages, driving more than a 300% increase in conversion rate.
Attorney C. David Rowe, PC benefits from local SEO services in Athens, GA, and surrounding areas. Specifically for tax attorney keywords, they rank in the top 3 in Athens, Watkinsville, Commerce, and Jefferson which drives new leads every week, especially during their busy tax season.
The website has a 6.7% conversion rate from organic search with peaks as high as 14% during tax season.
*The Local Lega SEO Package is for law firms and attorneys that provide services to a local market with moderate competition. It focuses on legal keywords and topic saturation in your primary city, Google Business Profile optimization, and website optimizations.
We'll optimize and manage your GMB/GBP (Google Business Profile) listing to give it the best chance to rank, compiling competitive intelligence to reach and keep top rankings.
A major part of ranking locally is your business listings, starting with Google My Business and expanding into all the major local listings and local citation providers. We help you manage the accuracy, consistency, and comprehensiveness of your business listings profile to give you the best chance to rank in local results.
We optimize your website's pages and structure for SEO, including titles, metadata, internal links, and many more ranking signals.
Google loves relevant content because users need answers to their questions. In order to be seen as a resource, you have to adequately provide all the information a person needs to make a decision. Our content creation goes beyond the typical website content into answering the questions the user has about the products and services you are offering.
Authority and credibility are earned through getting links from authority sources. Think of a link as a "transfer" of credibility and authority - who you are connected with will have an influence on your authority. We look for opportunities to create links using content, industry resources, business listings, blogs, and building new connections online.
We provide in-depth and KPI-level reporting to highlight the important metrics for each campaign. This data is packaged and delivered once per month and includes analytics data, link profile data, Google My Business insights, and conversion data.
Get access to a real-time analytics dashboard that highlights key performance indicators (KPIs) including traffic, conversions, leads, and other measurables that are important to your digital campaign. You don't have to wait on reports to get updates.
Need more than one location? You can add locations to your local campaign. Each location is considered its own mini-campaign, and pricing is based on the competition and scope of that area.
If your location targets several surrounding areas and towns, we can expand your SEO to include these additional areas. Typically, the service area add-on will identify 5-10 areas near your location and target them specifically. This add-on is great for single locations that want a larger targeted area, and for expanding the reach of each location. pricing is based on the competition and scope of the areas targeted. *$1500 set up plus $500 per month management fee (or 15% of ad spend, whichever is greater)* Our Google Ads management uses a data-driven approach to refine and optimize campaign performance to get the most return on ad spend. You'll get trend analysis and machine learning via Opteo, and an ad specialist overseeing your account.
We'll identify keyword targets and best match cases based on volume, click-through rate, intent, and locations. The keywords are compiled and sorted into related groups.
SEOteric will optimize the campaign structure and settings to enhance performance. We'll look for opportunities to improve focus, keywords, ads, and ad copy to get the best results.
We'll monitor search terms to identify new keyword opportunities and add those to the keyword mix.
While we filter through search terms, we will also identify keywords that don't lead to conversion opportunities and exclude those.
We leverage Opteo to identify trends and test ad performance, as well as identify both positive and negative trends in ads, keywords, settings, etc to make refinements as needed.
You'll get a dashboard with all of your important data like clicks, costs, costs per conversion, conversion rates, and other important ad metrics.
We'll provide a highlight of improvements, challenges, and insights based on the discovery from the time period, and discuss opportunities for growth by amplifying ads and campaigns that work and make budget recommendations based on performance. SEO for Law firms and attorney websites is highly competitive. This is because a lot of people begin their search for an attorney online. With legal services being a premium service offering, budgets for marketing and SEO tend to be higher in this space than in some other service categories. More budget brings higher-level competition.
Getting ranked for legal search terms takes a more expert-level approach. With SEOteric, we leverage competitive intelligence to understand what top-ranking sites are doing in your market and create a plan to execute the gap. The end result is turning your website into the best match for the search query in your area. This gives you the best chance to rank and attract clients in your market for the keywords you care about.
Seeing results in legal SEO can often take several months depending on competitive saturation, but the return on investment tends to be one of the highest. SEO is often the lowest long-term cost per customer acquisition channel you’ll have when it matures. The reason search marketing (SEO) works so well for law firms and legal SEO is that there is already an established need and an intent to act on it. Most people that search for an attorney in a specific field are likely to hire a law firm to represent them.
For businesses that need leads now, or who want to supplement their SEO efforts, Google Ads is a great way to get leads in the door. Our Google Ads service will help you create ads that drive interested people to your website. Google costs per click are higher in the legal space and can range from $10 to over $100 per click depending on the market and the keywords targeted.
Our goal is to help you get in from of your potential customers using paid Google Ads and give them a landing page experience that is more likely to convert them into a lead. With Google Ads, we can usually go from account set up to traffic and leads within 30 days. It’s a great solution for law firms that need leads now. We continue to monitor search terms and ads for performance and we use trend analysis to get real, actionable data that helps us refine ad campaigns for lower costs per click and lower costs per conversion.
Much like with Law Firm SEO, Google Ads for law firms had a good return on investment because people who search for an attorney and click on an ad are likely to hire one. Search-based marketing matches your business with people that have a need right now and who are looking for a solution.
Social Media Marketing for law firms is a form of interruption-based advertising. Social media gives us a chance to get our brand and message in front of people who are likely to have a need for our product or service. These ads can take more time to nurture leads because there isn’t an established need and intent to act on it like there is with search-based marketing, but they can be quite effective if given time to mature.
Social Media Marketing also had the benefit of a secondary touchpoint to search campaigns. Some people will visit social profiles after discovering a business in search to see “what they are about”. Having vibrant social media can have a positive influence on other forms of marketing as a validation point during the discovery process. For people that discover you on social media, it can also drive searches about your company.
People want to see a little behind the curtain and see the realness of businesses. There are connection opportunities on social media unlike there are in other forms of advertising, so where you don’t see an immediate return like you can in search marketing, the connections and audiences built on social media can have a lasting impact.
As with most businesses, law firms and attorneys need to look the part when new people and prospects find them. We can design and create a website for your firm that will stand out from the crowd. Our websites are engineered with SEO as their foundations and beautifully designed to attract customer attention. Every site we build is tailored for performance and security and has a beautifully crafted mobile experience. With over half of users coming from mobile searches, you can rest assured your website will work on all mobile devices.
Our website solutions are typically built in WordPress with custom functionality to allow easy content management and lead tracking. You’ll have a place to administer your content, services, testimonials, and whatever other features your firm needs. We’ve even integrated CRM utilities, payment solutions, client portals, paperless solutions, and more for our clients.
Each attorney at your law firm can have optimized landing pages, allowing them to have their own microsite for their bio, cases, results, and messaging.
Landing pages optimized for each of your legal services in your area, giving you maximum search engine exposure.
Our analytics dashboards provide up-to-date insights on your website’s performance, traffic, and search engine rankings broken down by locations and search terms.
Know where your leads are coming from and from what marketing channels. We’ll help you track calls, form submissions and leads to better understand marketing performance.
Protection against unwanted messages with 90%+ efficiency. We employ technology to reduce bot traffic and form submissions and filter out spam messages.
Research and insights into competitive intelligence for rankings and advertising. Know what is working and what isn’t, as well as what gaps exist in your marketing opportunities.
*The Local Lega SEO Package is for law firms and attorneys that provide services to a local market with moderate competition. It focuses on legal keywords and topic saturation in your primary city, Google Business Profile optimization, and website optimizations.
We'll optimize and manage your GMB/GBP (Google Business Profile) listing to give it the best chance to rank, compiling competitive intelligence to reach and keep top rankings.
A major part of ranking locally is your business listings, starting with Google My Business and expanding into all the major local listings and local citation providers. We help you manage the accuracy, consistency, and comprehensiveness of your business listings profile to give you the best chance to rank in local results.
We optimize your website's pages and structure for SEO, including titles, metadata, internal links, and many more ranking signals.
Google loves relevant content because users need answers to their questions. In order to be seen as a resource, you have to adequately provide all the information a person needs to make a decision. Our content creation goes beyond the typical website content into answering the questions the user has about the products and services you are offering.
Authority and credibility are earned through getting links from authority sources. Think of a link as a "transfer" of credibility and authority - who you are connected with will have an influence on your authority. We look for opportunities to create links using content, industry resources, business listings, blogs, and building new connections online.
We provide in-depth and KPI-level reporting to highlight the important metrics for each campaign. This data is packaged and delivered once per month and includes analytics data, link profile data, Google My Business insights, and conversion data.
Get access to a real-time analytics dashboard that highlights key performance indicators (KPIs) including traffic, conversions, leads, and other measurables that are important to your digital campaign. You don't have to wait on reports to get updates.
Need more than one location? You can add locations to your local campaign. Each location is considered its own mini-campaign, and pricing is based on the competition and scope of that area.
If your location targets several surrounding areas and towns, we can expand your SEO to include these additional areas. Typically, the service area add-on will identify 5-10 areas near your location and target them specifically. This add-on is great for single locations that want a larger targeted area, and for expanding the reach of each location. pricing is based on the competition and scope of the areas targeted. *$1500 set up plus $500 per month management fee (or 15% of ad spend, whichever is greater)* Our Google Ads management uses a data-driven approach to refine and optimize campaign performance to get the most return on ad spend. You'll get trend analysis and machine learning via Opteo, and an ad specialist overseeing your account.
We'll identify keyword targets and best match cases based on volume, click-through rate, intent, and locations. The keywords are compiled and sorted into related groups.
SEOteric will optimize the campaign structure and settings to enhance performance. We'll look for opportunities to improve focus, keywords, ads, and ad copy to get the best results.
We'll monitor search terms to identify new keyword opportunities and add those to the keyword mix.
While we filter through search terms, we will also identify keywords that don't lead to conversion opportunities and exclude those.
We leverage Opteo to identify trends and test ad performance, as well as identify both positive and negative trends in ads, keywords, settings, etc to make refinements as needed.
You'll get a dashboard with all of your important data like clicks, costs, costs per conversion, conversion rates, and other important ad metrics.
We'll provide a highlight of improvements, challenges, and insights based on the discovery from the time period, and discuss opportunities for growth by amplifying ads and campaigns that work and make budget recommendations based on performance. Our clients love working with us, and we think you will too. Give us a call to see how we can work together - or fill out the contact form.
