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  • Law Firm Digital Marketing

    Websites, SEO, Google Ads and Digital Marketing Services for Law Firms.

Law Firm Digital Marketing Agency

Most legal cases begin with someone having a legal need and turning to Google to find a lawyer to meet that need. The digital marketing landscape for legal professionals and law firms is very competitive, and you need every advantage to be able to leverage digital marketing to put your law firm in front of those searches.

SEOteric is the partner you need to increase digital exposure. Our expertise is SEO (hence our name), and we also provide related digital marketing services like Google Adwords marketing, social media marketing, email marketing, and website design and development. Whatever your digital needs, SEOteric has you covered.

Fill in the form to the right to get a consultation and discover how your law firm can start leveraging digital marketing to increase leads and revenue.

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Law Office Sees a 10% Conversion Rate on Ads

Law Office Sees a 10% Conversion Rate on Ads

Lamar Law Office benefits from SEO services and Google Ads. Their Google Ads campaigns have improved from a 2.9% conversion rate to 10.2% conversion rate, creating a significant increase in lead volume.

In addition to the increased leads, the average cost per lead (CPA) has decreased from $106 per conversion to $60 costs per conversion, with around 80 leads coming in per month at the time of publishing.

The improvements have come from better managing both ads and keywords, and getting a focused approach to ad groups, keywords, ads, and landing pages. With this new, specific advertising approach, there is a better match of searcher intent to ads and landing pages, driving more than a 300% increase in conversion rate.

10.2%

Conversion Rate

80+

Monthly Leads

40%

Reduction in CAC

3X

Average Monthly Leads
Local Tax Attorney Ranked in Top 3 For Targeted Keywords

Local Tax Attorney Ranked in Top 3 For Targeted Keywords

Attorney C. David Rowe, PC benefits from local SEO services in Athens, GA, and surrounding areas. Specifically for tax attorney keywords, they rank in the top 3 in Athens, Watkinsville, Commerce, and Jefferson which drives new leads every week, especially during their busy tax season.

The website has a 6.7% conversion rate from organic search with peaks as high as 14% during tax season.

2

Average Rank for Keywords

6.74%

Average Conversion Rate

200+

Ranked Keywords

85%

Organic SEO Traffic

Pricing Options


Local Law Firm SEO

Starting at
$1500/month

*The Local Lega SEO Package is for law firms and attorneys that provide services to a local market with moderate competition. It focuses on legal keywords and topic saturation in your primary city, Google Business Profile optimization, and website optimizations.

Google Ads Management

Starting at
$500/month

*$1500 set up plus $500 per month management fee (or 15% of ad spend, whichever is greater)* Our Google Ads management uses a data-driven approach to refine and optimize campaign performance to get the most return on ad spend. You'll get trend analysis and machine learning via Opteo, and an ad specialist overseeing your account.

Law Firm SEO

SEO for Law firms and attorney websites is highly competitive. This is because a lot of people begin their search for an attorney online. With legal services being a premium service offering, budgets for marketing and SEO tend to be higher in this space than in some other service categories. More budget brings higher-level competition.

Getting ranked for legal search terms takes a more expert-level approach. With SEOteric, we leverage competitive intelligence to understand what top-ranking sites are doing in your market and create a plan to execute the gap. The end result is turning your website into the best match for the search query in your area. This gives you the best chance to rank and attract clients in your market for the keywords you care about.

Seeing results in legal SEO can often take several months depending on competitive saturation, but the return on investment tends to be one of the highest. SEO is often the lowest long-term cost per customer acquisition channel you’ll have when it matures. The reason search marketing (SEO) works so well for law firms and legal SEO is that there is already an established need and an intent to act on it. Most people that search for an attorney in a specific field are likely to hire a law firm to represent them.

Law Firm Google Ads

For businesses that need leads now, or who want to supplement their SEO efforts, Google Ads is a great way to get leads in the door. Our Google Ads service will help you create ads that drive interested people to your website. Google costs per click are higher in the legal space and can range from $10 to over $100 per click depending on the market and the keywords targeted.

Our goal is to help you get in from of your potential customers using paid Google Ads and give them a landing page experience that is more likely to convert them into a lead. With Google Ads, we can usually go from account set up to traffic and leads within 30 days. It’s a great solution for law firms that need leads now. We continue to monitor search terms and ads for performance and we use trend analysis to get real, actionable data that helps us refine ad campaigns for lower costs per click and lower costs per conversion.

Much like with Law Firm SEO, Google Ads for law firms had a good return on investment because people who search for an attorney and click on an ad are likely to hire one. Search-based marketing matches your business with people that have a need right now and who are looking for a solution.

Law Firm Social Media Marketing

Social Media Marketing for law firms is a form of interruption-based advertising. Social media gives us a chance to get our brand and message in front of people who are likely to have a need for our product or service. These ads can take more time to nurture leads because there isn’t an established need and intent to act on it like there is with search-based marketing, but they can be quite effective if given time to mature.

Social Media Marketing also had the benefit of a secondary touchpoint to search campaigns. Some people will visit social profiles after discovering a business in search to see “what they are about”. Having vibrant social media can have a positive influence on other forms of marketing as a validation point during the discovery process. For people that discover you on social media, it can also drive searches about your company.

People want to see a little behind the curtain and see the realness of businesses. There are connection opportunities on social media unlike there are in other forms of advertising, so where you don’t see an immediate return like you can in search marketing, the connections and audiences built on social media can have a lasting impact.

Law Firm Websites Design & Development

As with most businesses, law firms and attorneys need to look the part when new people and prospects find them. We can design and create a website for your firm that will stand out from the crowd. Our websites are engineered with SEO as their foundations and beautifully designed to attract customer attention. Every site we build is tailored for performance and security and has a beautifully crafted mobile experience. With over half of users coming from mobile searches, you can rest assured your website will work on all mobile devices.

Our website solutions are typically built in WordPress with custom functionality to allow easy content management and lead tracking. You’ll have a place to administer your content, services, testimonials, and whatever other features your firm needs. We’ve even integrated CRM utilities, payment solutions, client portals, paperless solutions, and more for our clients.

Attorney Profiles

Each attorney at your law firm can have optimized landing pages, allowing them to have their own microsite for their bio, cases, results, and messaging.

Targeted Legal Content

Landing pages optimized for each of your legal services in your area, giving you maximum search engine exposure.

Detailed Analytics and Rankings

Our analytics dashboards provide up-to-date insights on your website’s performance, traffic, and search engine rankings broken down by locations and search terms.

Conversion Tracking

Know where your leads are coming from and from what marketing channels. We’ll help you track calls, form submissions and leads to better understand marketing performance.

Spam Reduction

Protection against unwanted messages with 90%+ efficiency. We employ technology to reduce bot traffic and form submissions and filter out spam messages.

Competitive Intelligence

Research and insights into competitive intelligence for rankings and advertising. Know what is working and what isn’t, as well as what gaps exist in your marketing opportunities.

Pricing Options


Local Law Firm SEO

Starting at
$1500/month

*The Local Lega SEO Package is for law firms and attorneys that provide services to a local market with moderate competition. It focuses on legal keywords and topic saturation in your primary city, Google Business Profile optimization, and website optimizations.

Google Ads Management

Starting at
$500/month

*$1500 set up plus $500 per month management fee (or 15% of ad spend, whichever is greater)* Our Google Ads management uses a data-driven approach to refine and optimize campaign performance to get the most return on ad spend. You'll get trend analysis and machine learning via Opteo, and an ad specialist overseeing your account.

Ready To Get Started?

Contact SEOteric


Our clients love working with us, and we think you will too. Give us a call to see how we can work together - or fill out the contact form.

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