August 22, 2018
The Hard Refresh is a weekly update in digital marketing news.
This week’s top stories: Content Calendars, Pandas, and Is Google Stealing Your Leads?
“Out with the old. In with the new.”
Twitter vs. Trolls
Twitter has suspended more than 70 million accounts since May. These suspensions are in part of the continued growth of misinformation and suspicious activity on the internet.
Twitter’s own estimate that only 5% of its user base are fake or involved in spam is now being called into question. How will this effect their growth and stock earnings?
Visual & Voice Search in SEO
Here are the facts:
- According to a report from Slyce.it 74% of shoppers report that text-only search is insufficient for finding the products they want.
- There are now more than 600 million visual searches each month on Pinterest
- Images are returned for 26.8% of search queries on Google
- Voice commerce sales reached $1.8 billion last year in the US. That number is expected to be $40 billion by 2022.
- 65% of people who own an Amazon Echo or Google Home can’t imagine going back to the days before they had a smart speaker.
Are you capturing these searches?
Is Google Stealing Your Leads?
Earlier this year, a new Google My Business feature which is now in the center of controversy. Users with businesses that qualify for this new feature are seeing a link for a third party website called singleplateform.com. If you click on that link in your GMB listing, you’re prompted to request a quote.
The issue is that if your customer, who Googled your business and clicked on your listing, fills out that quote form – you won’t receive their information unless you have an account set up with that other domain; possibly at a price.
Update Review: What is Google Panda?
In February of 2011, Google updated the algorithm to assign a content quality score to webpages and down-rank sites with low-quality, spammy, or thin content.
Initially, Panda was a filter rather than a part of Google’s core algorithm, but in January 2016, it was officially incorporated into the ranking algorithm.
Learn the warning signs, remedies, and actions.
The Design Desk:
The Real Problem with Pre-Made Themes
- Bloated Code
- Limited Content
- Static Design
Six Tips To Build Your Social Media Calendar
So you want to start a blog just like this one, huh? Sometimes a social media calendar can be daunting and frustrating. Here are six tips that help ease the pain.
- Know Your Audience
- Identify the Goal of Your Content
- Consider Seasonality
- Figure Out Your Timing
- Use Others Viral Content for Engagement
- Use Templates, Tools & Apps
Letter from the Editor:
Why “The Hard Refresh?”
When you visit a website frequently, often times a version of the site gets stored on your computer so you can access that site a little bit faster. It saves you time, and everyone is happy.
This is a process known as “caching.”
However, that website may have recently updated their content, style, images, etc.- but you can’t see the changes because the version that’s on your computer may be an older one.
That’s where the hard refresh comes in. By performing a hard refresh, you clear the cached version that’s on your computer and are now able to see the new changes that have been made.
Out with the old. In with the new.