August 15th, 2018

The Hard Refresh is a weekly update in digital marketing news.

This week’s top stories: Facebook vs. Google, 5 GMB Myths, & How Instagram’s Algorithm Works

 

“Out with the old. In with the new.”


Top Stories:

Facebook vs. Google

New Facebook updates to their mobile app pose a serious challenge to Google Local. Improvements to Pages, Events, and Jobs sections are going to help potential customers find and interact with local businesses.

With more than 80 million busineses relying on Facebook to maintain an online presence, communicate with customers, and drive transactions, these new updates provide tremendous value.

More at Facebook


5 Local GMB Myths That You’ll Want To Know

Google My Business listings provide visibility and easy access to information, so making sure your customers can see your GMB is important. Here are some common myths about the process:

  • Myth 1: Suite numbers are a ranking factor
  • Myth 2: Break any Google guideline and your ranking will be penalized
  • Myth 3: Your service area impacts where you rank
  • Myth 4: Using a call tracking number will hurt rankings
  • Myth 5: You should consult with Google My Business support about your ranking issues

More at Search Engine Land


International SEO: What You Need To Go Abroad

If you’re thinking of taking your business overseas, there may be some issues you may have not considered when it comes to marketing your company online in a foreign market.

There is a lot of prep and research that goes into an international SEO campaign. This article will give you an overview of techniques to help establish your new web presence.

More at Marketing Tech News


Algorithm Alerts:

The Medic Update – Who & How Much Did It Impact?

August 1st saw a new update to Google’s core algorithm. Google called The Medic Update, as it’s been nicknamed, a broad, global, and core update. However, analysis seems to point in another direction towards a focus on health, medical, and YMYL sites.

More at Search Engine Land


The Design Desk:

15 Common Design Mistakes on a Website

Content is not broken down into logical blocks

Uneven spaces between items on a webpage

Avoid low contrast for text copy on an image

Misusing visual hierarchy

More at Tilda


Social Circle:

How Instagram’s Algorithm Works

What user’s see on their Instagram feed is determined by three main factors:

  • Interest
  • Recency
  • Relationship

Beyond those, three additional signals that influence positions are

  • Frequency
  • Following
  • Usage

More at Search Engine Journal


Letter from the Editor:

Why “The Hard Refresh?”

When you visit a website frequently, often times a version of the site gets stored on your computer so you can access that site a little bit faster. It saves you time, and everyone is happy.

This is a process known as “caching.”

However, that website may have recently updated their content, style, images, etc.- but you can’t see the changes because the version that’s on your computer may be an older one.

That’s where the hard refresh comes in. By performing a hard refresh, you clear the cached version that’s on your computer and are now able to see the new changes that have been made.

Out with the old. In with the new.

Learn How Here


Get The Hard Refresh Every Wednesday

About Coleman Johnson

avatarColeman Johnson is an Account Manager with SEOteric with a focus on new business development. He has experience in marketing consulting and marketing processes, and is uniquely talented to help new clients find the right solutions to their marketing challenges.