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The Challenge

Sailfish Boats wanted their website to reflect the quality and craftsmanship of their line of boats. Our mission was to bring the website to life across all devices sizes and to properly tell the story of the Sailfish Difference.

Our Solutions

Custom Website Design

SEOteric worked with the Sailfish team to create a custom designed website where each element was thoughtfully and intentionally developed, taking the same care and attention that they put into each Sailfish model.

Every page was crafted with its specific intent, from the home page to the boat model pages. Images were hand-picked for each section.

A video background was chosen for the home page main area to immediately immerse the visitor into what a Sailfish Boat is.

Features were highlighted meticulously for each boat, as most Sailfish owners purchase based on features and amenities.

Custom Website Design

SEO Strategy

The marketing stage of the project included SEO to help attract more visitors from search engines and create sales opportunities.

Each page was optimized throughout the site, and after launch, traffic increased over 30% almost immediately.

Ongoing SEO efforts are focused on keyword and categorical non-branded search to help introduce the brand to people looking for this type of boat.

The site now ranks in the top 5 for competitive phrases like “center console boats” as well as many other key phrases, driving highly relevant traffic to the website.

The site generates 400+ lead submissions and over 30,000 visits per month.

SEO Strategy

Custom "Boat Builder"

SEOteric worked with the team at Seminole Marine Group to create a custom visual boat builder application. This solution allows users to pick their boat model and customize its colors, power packages, and options. Many options have a visual component, allowing the user to see “their” boat.

This has led to a significant increase in leads generated via the website. The user gets a copy of their finished boat, and the lead is sent to the reps at Sailfish Boats.

Custom

The Results

30K

Monthly Website Visits

400+

Monthly Website Conversions

380K

Monthly Google Impressions

5.6%

Organic Click Through Rate
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