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Headline Booking

Headline Booking Group is a talent booking agency based out of New York that helps secure live entertainment for events and private functions. With talent ranging from comedians to chart-topping musical artists, Headline Booking is becoming one of the top booking agencies.

The Challenge

Headline Booking was in its early stages when they partnered with SEOteric. The goal was to leverage search to provide lead opportunities for booking talent for events. There is a huge opportunity in search, and if we can position HBG in search to earn some of this traffic, they could see the growth they were wanting.

Our Solutions

Website Design

The first thing we did was improve the brand image with a major website overhaul. This included design and content development for the main services offered.

  • The goal was to have a sleek, easy to navigate site.
  • We needed to easily search and categories artists into groupings based on how people searched
(genre, budget, etc).
  • Landing pages were created to help drive traffic from cities and markets that had higher search volume and activity.
  • Conversion tracking was set up to help understand engagement and conversions.
    • Website Design

    SEO Strategy

    SEOteric employed a powerful SEO strategy to position Headline Booking in non-branded searches across the industry. We wanted exposure for people looking for individual artists and categorical searches.

  • Individual artist pages were optimized for better search and ranking ability.
  • Service area pages were created and optimized for searches related to cities like “booking agent in Miami”.
  • Eventually capitalizing on competitive key phrases like “talent booking agency” agnostic of location.
    • SEO Strategy

    Conversion Rate Optimization

    SEOteric developed a conversion rate optimization strategy to increase the number of conversions on the website from organic search traffic.

  • We optimized and simplified form fields.
  • We streamlined page layouts and made sure forms were always in view and available.
  • We improved site focus on important areas like the conversion panel.
  • The forms we made to stand out visually and look great.
    • Conversion Rate Optimization

    The Results

    390+

    Average MONTHLY Website Leads.

    127K

    Monthly Search Impressions.

    90%

    Total Organic Traffic VS Other Traffic Channels.

    95%

    Discovery Related Searches.
    Caset Study Preview

    Ready To Get Started?

    Contact SEOteric


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    800.314.4736

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