Website Design and Development
- Custom Website Design
Your website design has a lot to do with converting visitors into customers. You need to establish professionalism, credibility, and interaction upon a visitor getting to your site, and how it looks and performs makes up a lot of your first impression.
- Website Hosting
Website hosting is often overlooked when you talk about website development, but did you know your hosting account, performance, and even your IP Address can have impacts on your SEO and keyword rankings?
- Domain Names
We advise all of our clients to make sure they own their domain. Domains are your intellectual property, and if another hosting company owns it, they actually own a piece of your business’s intellectual property.
- Images, Media, and Videos
Media drives the web – there’s no doubt about that, and having the right mix of content, images, graphics, and video can enhance the user experience and help you engage in “SOCIAL” media.
- Website Layouts
Your website layout needs to follow some best practices of website design, but we can help you create a beautiful layout based on the types of content you want to provide to your customers.
- Your Business – Online
Some business just use their website as an online business card, but that’s not maximizing its potential. Your website should attract new customers, engage existing customers, and provide useful marketing metrics for decision making.
- Valid HTML – Your website code has impacts on performance, ranking, cross browser compliance, and mobile device visibility. We test our websites in all major browsers and mobile devices for correct rendering, and make sure they display properly on mobile devices. We also optimize our websites to enhance SEO and keep page load times low.
Create and Connect – the goal behind any great website. You need to create a clear, concise message to your customer in a visually appealing way, and then connect it to your customers by marketing your website on the internet so they can find it. This section is devoted to helping you create a first impression that last with your customers.
Statistically speaking, when you meet someone, you develop an impression with them in the first thirty seconds of contact. You take in their appearance, how they carry themselves, how they talk and present their ideas, and how they react to you. This is especially important in sales and marketing. You have to successfully attract their attention, deliver your message, and earn their trust within the first few seconds of them visiting your website.
Unlike personal interaction which changes from person to person, your website message remains constant. Once you create it and find what works for you and your customers, your website will continue to deliver that message flawlessly every time. There is no replacement for personal interaction, but you can rely on the stability of your online image once you create it.
SEOTERIC can help you create an online presence that is aligned with your company’s goals and values, and that delivers your message. We can create a completely custom design, or integrate an existing professionally designed template for your website. Both options are a great choice, and we will work within your budget to get you the most value for your money.
Our Website Design Process
Our process helps ensure you get exactly what you want our of your website. Most businesses have similar goals: 1) professional design that exemplifies their brand, 2) interacts and engages with customers, and 3) ranks well and helps bring in new business. With these goals as the foundation of our process, we look at things systematically.
Designed For Your Brand – You are not a cookie cutter business, so we won’t use cookie cutter templates. All of our websites are designed by you, with our graphics team bringing your vision to life. We take your ideas and combine them with industry best practices to create your online image. You won’t select any templates to edit, but you can show us what you like, elements of other websites you like, and create new elements that fit your identity.
Dynamic and Featured Content – You have a few seconds to engage your visitors, and we like to employ moving featured content to do that. You get the benefits of quick funneling to push visitors to landing pages based on what they are looking for, SEO benefits from good content early on the page, and increased conversions from your funneling tactics.
On-Site-SEO – We take your content and help you write it for users, but optimize your pages and content for SEO. We don’t write for search engines because ultimately, its your customers and potential customers we aim to convert. Your website content should be clear, concise, and compelling. Having good content optimized for SEO is the first step in ranking well for your keywords.
Performance Optimized – We host all of our websites on our secure servers. Our hosting infrastructure is one of a kind – optimized for our specific platforms and enhanced with security layers and redundant backups. We only offer a managed hosting plan, where we provide the security updates, backups, and maintenance of your website. Most shared hosting plans require the end user keep the software and website security up to date (which they don’t realize). This can, over time, cause security vulnerabilities and problems if it is not managed properly. We take all that on for you starting as low as $35.00 per month.
If you want to talk about redesigning your website and adding in new features and SEO strategies, give us a call.
Visit our Online Portfolio to see some examples of our developed websites.