Web Design and SEO

 

SEO – Search Engine Optimization

Create and Connect – the goal behind any great website. You need to create a clear, concise message to your customers in a visually appealing way, and then connect it to your customers by marketing your website on the internet so they can find it. This section is devoted to helping you connect with your customers through SEO and online marketing.

Real SEO isn’t a quick fix or an overnight strategy. We see competitors claiming first page results in a few days or a week, but that just isn’t how SEO works. Sure you can target keywords with very little competition and rank pretty quickly, but the terms you can rank for in a short period of time generally aren’t the terms that are really going to drive your business. If SEO was that easy, all your competitors would be doing it. And quite frankly, Google and the other search engines aren’t manipulated that easily.

The real process of SEO is about making your website more relevant online, and that isn’t done overnight. Building relevance is about analyzing keywords and ranking competitors, understanding relevance for that industry, and employing a strategy to improve upon your website’s metrics that increase rankings. This includes optimizing website content, hosting infrastructure, website code, website architecture, link profiles, social influence, and a host of other metrics that make up this idea of “relevance”.

Think about this – if you are building a business, how do you get more credibility? You have to know your stuff (have good content), do good work (perform well), do some business networking to meet new prospects (social engagement), and get connected with other business that can pass along new business and credibility (building your link profile). Google and other search engines are getting better at imitating real life, and if a business is relevant in real life, it should be equally relevant online. Not surprisingly, the same types of strategies you use to grow a business’s credibility and relevance isn’t much different from how to effectively do the same thing online.

Our SEO Process

Our SEO process is based on 1) current successful strategies, 2) Google’s Guidelines, and 3) ongoing research and testing. We track thousands of keywords each week and look for trends in rankings factors, landing pages, and competing websites. This allows us to stay up to date and focus on keeping our clients relevant.

On-Site SEO – Your content is where SEO begins. You need well written content that is written for users and optimized for search. This means your customers are your target audience, and Google/Yahoo/Bing are your search engines. Don’t write content for your search engines, but for your users. Pages can be optimized with keywords, but not to the point where it turns off your customers. We optimize page load speeds, meta data and titles, images, and internal link structures to improve onsite relevance.

Link Building – External factors such as incoming links from other websites have a big impact on your credibility, authority, and rankings. We build links by creating business listings, publishing content, engaging in conversations online, syndicating RSS reeds and content, bookmarking, and engaging in social media. Link building isn’t a “get ranked quick” scheme but rather an ongoing strategy that boost long term search engine relevance when done properly.

Branding – Branding online is much like branding in real business. You need name recognition, and Google looks for branding signals in your content, content on other websites, and in your backlink profiles. Building your online Brand will help your rankings, and help you increase exposure and awareness.

Content Creation and Publication – Part of this strategy gets lumped into link building, but this process starts with your website. In order to rank for keywords, you have to have good content on your website first. We help generate this content and employ a strategy for content creation. We can then syndicate the content by syndicating your RSS feed and bookmarking the new pages across bookmarking websites and social media. We can also create content for other websites and create links back to our websites. Content drives the web and is the sole source of natural link building, and being a content contributor has great benefits for SEO.

Social Media Engagement – Google is getting better and better at identifying what is relevant AND what is trending. Relevance has everything to do with content and links, and trending has everything to do with current conversations. Facebook, Twitter, LinkedIn, and other social portals create signals that can temporarily, and sometimes permanently affect rankings in a positive way. We help you keep content flowing to social media and keep your connections engaged.

SEOTERIC has proven strategies with real results in getting their clients at the top of the results. We don’t look for loopholes, tricks, or try to cheat the algorithms, but we focus on what the search engines are built to find – relevance. The more relevant your site, the better it will rank. Relevance today is not just about your site’s content anymore. Your brand needs to build authority, trust, and recognition… as well as continually increase in ranking for the keywords we target.

Contact SEOTERIC today

Share and Enjoy



SEOTERIC