Link building is always a hot topic because it is really what makes an SEO campaign work. Content is important, page and link structure are important, and the url is important, but for competitive search terms, great on-site optimization will only get you so far.
Much like in the world of content, quality is better than quantity when it comes to obtaining links. After years of combining strategies and tactics, I have come up with a list of best practices for obtaining incoming links to your website.
Hopefully this best practices list will help you understand the importance of link building. I originally posted this article at SEOmoz.org (here is the original post). The best practices have been updated and added to from the great discussion we had in the comments. SEOmoz is one of the top SEO blogs in the industry, and you can find a lot more information about link building there.
About the Author: SEOTERIC is an Atlanta web design and SEO company specializing in building business websites and generating sales and leads through natural search results.
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