There is a lot of chitter-chatter about whether or not to include the "www" portion of web addresses. Since sub-domains are becoming increasingly popular and recognizable, the use of the www in domain names has come under a little bit of scrutiny over the past year or so.

There are people that passionately believe that the www is a waste. Why use a www subdomain when you don't have to? After hearing a lot of differing opinions, we decided to take a look at why you would (or wouldn't) use the subdomain www in your urls.

The first of the year is as good of a time as any to start a new project. Many of our clients are looking for something to energize their businesses this year. You can put money into print advertising, billboards, or even radio, but their isn't a form of marketing that works as effectively and for as long as a good SEO campaign will.

Starting a business is not an easy endeavor. You may have seen a lot of infomercials about how easy it is to make money on the internet, but the truth is, it takes a lot of time and energy to do it right. Seoteric knows how to build online businesses the right way.

Search Engine Marketing is a marketing strategy that optimizes a websites content to be search engine friendly, then promotes the website across the internet. Promoting the site consists of many things like publishing content to websites, blogs, contributing content to article directories and online magazines, and using all available mediums to get the word out about your site. These publications have a two fold effect on your site: they increase your link popularity and generate traffic from referring websites.

The title tag is an important part of any web page for viewers and search engines. If used properly, it will give your readers an immediate idea of what your website is about. Many SEO companies and webmasters use the title tag to increase their search engine rankings for keywords. You won’t find many website without a title tag, but you do find website that misuse it. Here are some guidelines and best practices when using or optimizing a title tag for your (or your customers’) websites.

Meta tags are snippets of html code that are not visible to your websites readers, but contain information about your site for search engines and web spiders to use for categorizing and documenting your site. Some experts think that meta tags are not really considered for search engine rankings anymore, and are not that important. There might be more to these meta tags than meets the eye.

Seoteric's approach to search engine marketing has been a breath of fresh air for the business owners and managers we have worked with. From our experience, SEO companies tend to be secretive in their practices and not give out much information on exactly what services they are providing. Some mask this as selling results and not services, but we feel very differently about it.

Seoteric is poised to have its best year ever in 2009. Surprising? Maybe not. What separates Seoteric from other seo firms is our distribution of risk between ourselves and the client, and our transparency in our action plans ans seo strategies. We are not a secretive, closed door company thats hides our practices, but we openly display and communicate each seo plan to the client so they know how to manage the project and what to expect form us. Clear expectations and meeting goals rank at the top of the list when you talk about a positive business relationship.

The next big move for search engine optimizers has come according to Google. In recent months, Google has increased the weight of related keywords to a search query. In the old days, when a search for a specific keyword is done in Google, only the specific instances of that keyword would count towards a website's ranking in the search results. This brought along ideals such as keyword density percentages, where on the page the keywords appear, and what type of page elements they appeared in. It seems the way marketers approach search engine optimization is changing.

Article Marketing is a hot SEO button right now. It is without a doubt one of the most effective search engine marketing strategies, but there seems to be some disagreements on what the most effective techniques are. Some argue that because of duplicate content filters, you have to create lots of variations of your articles. Some argue that publishing the same article across lots of websites still generates the links you need even if the pages don't rank well in search results.