Let’s get right to it. Local businesses need to rank in Google’s local business listings. There are several important ranking factors such as proximity to the searcher, location data, strength and consistency of local citations, and on-site SEO signals for your website. Google recently introduced prominence as a ranking factor for local business listings, and we want to define what that is and a few ways to influence it.
Google defines prominence as being “… based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.
One of the things you can do to improve your local ranking is to attract more and better Google reviews. Unless businesses ask for them, it’s unlikely that a satisfied customer will leave a review – but unfortunately, there is a chance an unsatisfied one will leave a review. Here are a few steps to attract positive Google reviews.
If you can start acquiring more positive reviews, you’ll start influencing the prominence of your business in a way that can improve local rankings. Reviews alone won’t shoot you to the top, but when combined with sound local SEO practices, they can help you improve your rankings.
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